Should I Go Full Time? Pt. 3

April 13, 2017 by Stephen J Clayton

Welcome back to Part 3 of “Should I Go Full Time?” series.

If you haven’t read Part 1 or 2, make sure you’re caught up before proceeding to Part 3!

In Part 1, we asked ourselves the question “Is THIS the right time? How do I know if this is the right time?” and in Part 2 we went through 4 questions that should help you determine whether you have the necessary equipment and consistent gigs to help you make the decision to go full time.

Now, we will talk about how to keep your full time status, and tips to prevent you from having to retreat back to part time to supplement your income.

  1. Staying visible. Be open to smaller jobs! Smaller jobs more often than not lead to bigger jobs. This will prove that you’re willing to go above and beyond to work with your client, and that it’s not just about a paycheck.
  2. Continuously networking.  The more people you talk to talk to the more chances you have to have someone need your services. Go to local mixers, conventions, seminars, or even other shows! Putting yourself out there to connect with people will eventually lead you to connect with the right person.
  3. Partner with local companies. Connect with local entertainment companies and see if
    they want to work with you! If their calendar is filled and they have a client- they could point that client to you. Similarly, if they are in need of an extra piece of equipment, you could provide that for them. Competition doesn’t always have to be a bad thing.
  4. Provide value-added services to clients.  Identify the needs of clients and service them. By this I mean, if a local venue needs a PA for example, maybe you offer your services for free and in exchange they keep you in mind for future events. Take care to fostering these personal relationships and you’ll create something more valuable than just a one off gig.                                 This list is small, but implementing these tips into your business can make a HUGE difference. Always be open to new experiences and opportunities and your calendar is sure to stay full.
Stephen J Clayton Stephen J Clayton (15 Posts)

Steve Clayton has been working with event professionals for over 16 years teaching, mentoring and consulting with them to help them get more out of their event business. Originally beginning his event career as a mobile entertainer, DJ, and manager, Steve has transformed his business into a full service event management and production company. His companies specialize in full service production, technology, consulting, and talent buying. Over the past 13 years, Steve’s companies have worked with clients such as the Rose Bowl, USC Football, The Holiday Bowl, Time Warner Cable, Hyatt Hotels, Chalice Festival, High Times, and The Neighborhood Awards. Steve and his team have been blessed to work and handle major talent artists. Steve has worked or purchased talent from Lo Cash and Frakie Ballard to Comedians Steve Harvey, and Wayans Brothers. And rappers from Dougie Fresh, B.O.B and Robin Thicke to Lil Wayne, Wu Tang Clan and Machine Gun Kelly. Steve has owned companies manufacturing and selling lighting products to companies to writing and teaching classes for University of San Diego. Steve’s current companies include Soundskilz and The Event Inventor. Steve currently teaches event management, marketing and technology classes at UC Riverside.


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