Set your wedding marketing goals for 2009

November 13, 2008 by Andy Ebon

Perhaps you have noticed. Halloween has passed and Christmas decorations are everywhere in sight. Thanksgiving barely registers as a bump-in-the-road anymore.

If Christmas is a scant 50 days away, can the new year be far behind?

Okay, now that I’ve successfully boosted your blood pressure, it’s time to take inventory on marketing. Please pull out your 2008 wedding marketing plan. You have a written wedding marketing plan, don’t you?

In either case, set aside some quiet time for planning. My definition of quiet time means no distractions. No phones and no extraneous people. What you need is your marketing materials from 2008, your financial information, sales data, and media kits for all the new marketing opportunities in 2009. A Sunday away from the office, with just you,  your laptop, business partner, and/or marketing mentor should do it.

Gee whiz… I really didn’t mean to scare you so badly.

Tell you what. Do three things, right now.

  1. Block a half-day or full day on your calendar for this planning session.
  2. Begin to gather and organize your materials for that session, giving yourself enough time to prepare.
  3. Obtain current media kits and rate information from any publications, websites, wedding shows, networking groups or other marketing options you should be considering.

I’ll get back to you on the rest.

Quote: Tomorow’s starting now – John Legend (quote inspired by Marcello Pedalino, MMP Entertainment)

Andy Ebon
The Wedding Marketing Blog

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Andy Ebon Andy Ebon (78 Posts)

Keith Alan has been in the DJ biz since 1975, started hosting weddings in 1982 and went full-time in 1993. While personally hosting over 60 weddings a year on the weekends, his mid-week programs generate income through out the year. Young children and seniors are the strong points of the business. Outside of the weddings division of Keith Alan Productions, Keith’s summer program, Campardy™ has grown from 1 event in 2000, to 75 events within a 6 week window! Keith is busy with game shows, trivia, photo booths and extreme bingo the other 46 weeks of the year.


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