Sell and Communicate The Way Your Prospects & Customers Prefer

January 8, 2010 by Andy Ebon

5Ten Business Building Strategies To Start The New Year: Tip #5

‘My way or the highway,’ as a manner of doing business, no longer cuts it.

  • Don’t make it difficult for people to buy from you. If you don’t offer complete credit card acceptance (yes, that means American Express, too), for example, you are probably losing business.
  • If wedding prospects require evening and Saturday hours for appointments at your office, you lose out if you are not accommodating them. Yes, I said Saturday hours.
  • If your competition offers customers special accommodations or service that you don’t, you have a void in your marketing plan. For example, do you have a telephone hotline for brides, during the week leading up to their wedding?
  • Are you using text messaging to confirm appointments?
  • Does your website contain answers to frequently asked questions such that prospects and clients can find forms and details even when you, or your sales staff, are not available?
  • Have you acknowledged the reality that email and texting ARE, in fact, a conversation for today’s bride?

Make yourself easy to do business with…. to communicate with……

Andy Ebon
The Wedding Marketing Authority

Andy Ebon Andy Ebon (78 Posts)

Keith Alan has been in the DJ biz since 1975, started hosting weddings in 1982 and went full-time in 1993. While personally hosting over 60 weddings a year on the weekends, his mid-week programs generate income through out the year. Young children and seniors are the strong points of the business. Outside of the weddings division of Keith Alan Productions, Keith’s summer program, Campardy™ has grown from 1 event in 2000, to 75 events within a 6 week window! Keith is busy with game shows, trivia, photo booths and extreme bingo the other 46 weeks of the year.

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