Sell and Communicate The Way Your Prospects & Customers Prefer

January 8, 2010 by Andy Ebon

5Ten Business Building Strategies To Start The New Year: Tip #5

‘My way or the highway,’ as a manner of doing business, no longer cuts it.

  • Don’t make it difficult for people to buy from you. If you don’t offer complete credit card acceptance (yes, that means American Express, too), for example, you are probably losing business.
  • If wedding prospects require evening and Saturday hours for appointments at your office, you lose out if you are not accommodating them. Yes, I said Saturday hours.
  • If your competition offers customers special accommodations or service that you don’t, you have a void in your marketing plan. For example, do you have a telephone hotline for brides, during the week leading up to their wedding?
  • Are you using text messaging to confirm appointments?
  • Does your website contain answers to frequently asked questions such that prospects and clients can find forms and details even when you, or your sales staff, are not available?
  • Have you acknowledged the reality that email and texting ARE, in fact, a conversation for today’s bride?

Make yourself easy to do business with…. to communicate with……

Andy Ebon
The Wedding Marketing Authority

Andy Ebon Andy Ebon (78 Posts)


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