Recession Wedding Marketing Tip #1 for the Mobile DJ

July 24, 2008 by Andy Ebon

Wedding Marketing BlogWelcome to the Wedding Marketing Blog – Mobile Beat edition. This special version of the Wedding Marketing Blog will seek to share content it publishes, and add some original, mobile DJ industry specific, wedding marketing information.

As business slows in the current recession cycle, there seems to be a mad scramble for new customers. It is easy to forget that your best sources of referrals and repeat business, is your existing company base.

Often, a customer who has hired your services for a wedding, does not realize that you do company parties or class reunions. A Bar Mitzvah client may not automatically know that you serve school functions. Don’t assume that your clients know the full range of what you can provide. They usually were consumed with their single event, and nothing more.

Take the time to re-establish contact with them by letter or phone, preferably. Avoid the impersonal nature of email.

When it comes to venue contacts or event planners, it’s time for lunch or a cup of coffee to describe your whole range of services. Perhaps you’ve added props, lighting, or photo services. They need to be aware of everything you do, so they can refer or book the maximum from you.

Don’t stop prospecting for new business, but first, mine gold from your existing relationships.

Andy Ebon
“The Wedding Marketing Authority”

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Andy Ebon Andy Ebon (78 Posts)

Keith Alan has been in the DJ biz since 1975, started hosting weddings in 1982 and went full-time in 1993. While personally hosting over 60 weddings a year on the weekends, his mid-week programs generate income through out the year. Young children and seniors are the strong points of the business. Outside of the weddings division of Keith Alan Productions, Keith’s summer program, Campardy™ has grown from 1 event in 2000, to 75 events within a 6 week window! Keith is busy with game shows, trivia, photo booths and extreme bingo the other 46 weeks of the year.


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