Odyssey Cases Unveils An Additional New Brand

June 10, 2012 by Mobile Beat Staff Writer

Odyssey Cases Unveils An Additional New Brand

Leading MI, DJ, and Pro Audio accessories manufacturer introduces an additional new logo

San Gabriel, CA – June 6, 2012 – Odyssey Innovative Designs (Odyssey), a leading design and manufacturer of cases and accessories for the audio market, is excited to introduce an additional new brand and will continue to carry it’s tagline of “leading through innovation” and “Innovative Designs.”

Since the company’s inception in 1995, Odyssey has consistently incorporated the “Odyssey” word mark in all versions of the brand logo over the years. Derived from the company’s legacy, the additional new brand logo utilizes a shortened word mark “ODY-USA,” emphasizing its American-based operation. The purpose of the company’s additional branding is to denote a new higher standard in quality and design, but more importantly, to protect the integrity of its products by differentiating itself from the numerous trademark infringers and counterfeiters.

Odyssey’s success over the years has stimulated a number of Odyssey look-alike products, technology copycats, and even outright brand imitators.As a result, a series of powerful and successful lawsuits enforcing Odyssey’s patents, trademarks, and related intellectual property rights ensued.

“The success of the Odyssey brand has been built on our genuine products, innovative technology, loyal dealer network, and professional user base. Thus, the additional branding effort is another opportunity for us to put our signature stamp on the ODY-USA branded products,” said John Hsiao, CEO of Odyssey Innovative Designs.

Select products from Odyssey with the ODY-USA brand will be available beginning June 2012.

Mobile Beat Staff Writer (371 Posts)

This is the general editors account for Mobile Beat Magazine and Website. Who reads Mobile Beat online and in print and attends Mobile Beat events? DJs, VJs and KJs to start with, especially those who own and operate mobile entertainment services. They provide music, video, lighting and a myriad other entertainment choices for corporate events, wedding receptions, dances and innumerable other gatherings.

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