Not in MY Market By Rob Johnson

May 9, 2013 by Andrew Friesen

” N OT IN MY MARKET!” How many times have you heard this? I hear it all the time. Here are some of the most common negative comments entertainers use all over the country—in EVERY MARKET…

“There are too many DJs!”

“There are too many low-ballers!”

“There are too many hobbyists!”

“The economy is bad!”

“Corporates don’t have events anymore!”

“Schools don’t have the budget!”

“I can’t __,” “I won’t __,” “I don’t__,” (fill in the blanks).

Does this sound familiar? Have you heard these things from your competitors? Have you heard these things from the people you network with? Have you said these things yourself?

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Admittedly, everyone has. I have. Sometimes we get caught in a rut and it is easier to make excuses and justify why we aren’t getting the bookings. I always laugh when I hear someone say, ”I lost a booking today to someone that was cheaper.” Guess what: You didn’t lose it, because it was never yours. You didn’t do enough to show your prospective client that booking you was the best option. The only option. It happens to me all the time. I don’t book the majority of calls I take. I am fine with that. If I get in front of them and SHOW them what I offer, I like my chances.  with that. Excuses don’t pay the bills. Hard work. Time. Effort. Quality Events. These things pay the bills. My time is valuable. I love spending it with my wife and three sons. Balancing your time truly can be one of the most difficult things you do.

MIDWEEK MONEY can be a great source of added income. It can increase your bottom line. Sometimes it is the difference between success and failure. I like to look at weekend work as the meat and potatoes and MIDWEEK MONEY as the gravy. What are you doing during the week? If you have a full-time job then this article MAY not be for you. Then again, maybe it is exactly what you are looking for.

Things don’t always work out the way you planned. I travel a lot. I get paid very well for my time. Unfortunately sometimes things go wrong that cause me to be off schedule. There are two basic options. Let it affect me negatively and ruin whatever I am doing or accept it and move on. I don’t ALWAYS accept it and move on but I try very hard to.

Booking shows is the same way. you can complain and worry about what your “competitors” are doing. You can blame everything around you for why things aren’t working for you. OR, you can do something about it and figure out what you can do to make it work. If you haven’t had luck booking events at schools… try churches. If you can’t get corporate clients to book your entertainment services… try pitching them on team building… staff training…. development. Try something different. The shows and events are out there. The MIDWEEK MONEY is out there. If you haven’t gotten into the game show business yet, maybe it’s time. The investment is low and the return can be very lucrative. DigiGames has systems that start at under $500. I am not going to go into details here. You know how to get a hold of me. Give me a call.

The bottom line is this. Every market is different but they all have very similar situations. Are you willing to put forth the effort it takes to make your company successful by maximizing MIDWEEK MONEY? Maybe you have a full time job and this isn’t possible for you. That’s fine. Maybe MIDWEEK MONEY is exactly what you need to take your company to the next level.

I know it’s out there. I know you can increase your bottom line. Find what works for you and go after it. The money is there. The opportunities are there. What? Not in your market? Sorry. I forgot.

Rob Johnson has hosted Trivia Parties and Game Shows for over 10 years. He is the current spokesperson for DigiGames and uses their equipment exclusively. He has performed throughout the United States, Europe and the Caribbean. Rob is also the owner of The Music Man, Inc. and performs comedy stage hypnosis shows as The Hypno Man. He has also presented his “Midweek Money” seminar at multiple conferences and conventions including Mobile Beat, WEDJ, Wedding MBA, WedPro2011, ArmDJs, and various ADJA events. If you would like Rob to speak at your local event or demonstrate DigiGames gear to your group, contact him at 701-710-1657 or rob@digigames.com.

rob@digigames.com.

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Andrew Friesen (8 Posts)


Filed Under: Business, Issue #149, Sales & Marketing