We all remember our own awkward middle school years – you’re growing faster than you can keep up with and you’re just trying to fit in, not really sure who your friends are and what you’re good at. Middle school affords you a lot of sudden freedom and something kind of scary – dances. Who is going? Who will you hand out with? What will you do there?
For many of us adults, this is what we remember about our first middle school – then probably called junior high – dance. Today’s most successful middle school dances are so much more than just a “dance”, and rightfully so. Kids between 11 and 14 may or may not be ready for a real school dance, but they are certainly always ready for a fun time with their friends. In addition to the dance itself, many middle school dances (they often aren’t even called “dances” anymore) feature things like open gym for basketball, bingo, video games, a room with a movie playing, ping-pong, and more. These opportunities are great for schools to increase attendance at their events by attracting students that aren’t interested in attending a “dance.”
As a DJ working with middle schools, you can help inform the advisors you are working with about ways they can expand their offerings and increase their attendance. Most advisors never have the opportunity to see what other schools are doing with the dances, so you are most likely the best resource they have! Use your monthly client newsletter or your marketing materials to list new ideas on ways schools can enhance their dances. Establish yourself as the “school dance expert” in your market!!
Filed Under: Exclusive Online News and Content, School Dances
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