INTERACTIVE…BUT NOT ANNOYING
The key sentence of this entire magazine, on the idea of the “interactive DJ,” comes from columnist Paul Kida, The DJ Coach, who says: “…all of us as disc jockeys are interactive to one degree or another, whether we realize it or not” [ INTERACTIVE OR OBNOXIOUS–WHICH ARE YOU? ] Going further, both Paul and feature writer Todd Mitchem [ LET’S GET INTERACTIVE…BUT NOT ANNOYING ] counsel “Know thy client.” Rounding out our discussion of this topic, another regular, Mike Ficher, puts the whole interactivity thing into helpful “historical” perspective [ THE INTERACTIVE LIFE CYCLE ].
Another focus in this issue is associations. Beyond the DJ industry stalwarts (covered by Mike Buonanccorso, our resident DJ historian) [ STRENGTH IN NUMBERS PT 1 – DJ ASSOCIATIONS ] we also look at to organizations designed for the whole gamut of event production pros (handled nicely by Bill Goode) [STRENGTH IN NUMBERS P2 – EVENT PRO ASSOCS ].
In the music and performance spheres, Jay Maxwell and Mike “Dr Frankenstand” Ryan both share some great music lists [LET’S PARTY LIKE IT’S 1977, JUST THE RIGHT SONG ], Matt Blank muses on the meaning DJ façades [ PAY NO MIND TO THE DJ BEHIND THE CURTAIN ], Tom Haibeck provides tips for helping your reception toasters [ WHY WEDDING TOASTS BOMB ], and publisher Ryan Burger talks about the simple joys of a community service kind of gig [ MY SUMMER DJ JOB ].
In our Business Focus section. Stephanie Padovani lays out in detail what brides are looking for when they come to your website [ WEBSITES THAT APPEAL TO BRIDES ], John Stiernberg counsels you to get a real grip on how you’re investing time and resources [ WHAT’S YOUR REAL ROI? ], and Mark Battersby provides some perspective on the upcoming changes to tax law, which will definitely affect how you do business [ A TAXING SITUATION ].
Running a business is a serious matter; but how cool is it that the business of mobile entertainment is ultimately…fun? Fun for the entertainer, as is clear from the stories of “party percussionist” [ JOHN DONOVAN ], and [ CHARLES MILES ], who has carved out a unique niche with his sound systems-on-wheels—very hot wheels! Plus, we get a look behind the scenes at [ THE TECHNOLOGY OF FUN ] as we talk to (respectively) the creator and primary promoter of DigiGames’ game technology, Tom Dorsher and Rob Johnson.
Throw in some reviews of interesting new gear and software, and this issue of Mobile Beat is sure to satisfy your need to “interact” with what’s happening in the DJ world.
Filed Under: Exclusive Online News and Content, Issues from 2012
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