Paris, May 27th, 2015 – Two months ago, DJIT presented Mixfader, its first connected object, at the SXSW Festival, by means of a first prototype and a demonstration video. The announcement created buzz, with more than 1.8 million video views in less than a week, media interest in more than 30 countries and thousands of positive feedback reports. Following this enthusiastic response, DJIT decided to launch a crowdfunding campaign on Kickstarter.com to collect 50 000$. The purpose of this fund-raising is to fast-track Mixfader onto the market for the end of 2015 and to increase production to meet the demand generated by this announcement.
This Kickstarter campaign will be launched on 27 May, the official launch date of Kickstarter France. Mixfader has been selected as one of the most innovative projects by the Kickstarter US team. For the occasion, in exchange for their contribution, all internet users will benefit from very attractive returns. For example, discounts of up to $80 on the purchase price of Mixfader, as compared to the price to the public. You will have to be quick, however, as the best returns are limited in number and won’t last long.
In support of the Kickstarter campaign, DJIT will unveil a second video revealing its partnership with two-time DJ world champions, 9 O’Clock. In this video, the group of three DJs reproduces using Mixfader their live performance that established them as world champions in 2014. 9 O’Clock have been involved in the development of Mixfader since the design stage of this product, which is the most innovative for years in the DJ mixer industry.
The French group 9 O’Clock are today’s direct successors of Birdy Nam Nam and C2C, and representatives of the new generation of the French Touch movement. Twenty years on, they revive the work of great artists such as Daft Punk then DJs such as Justice.
Check out the video at https://www.youtube.com/watch?v=SqvOuphbByQ&feature=youtu.be
Filed Under: Digital DJ
Leave a comment