Midweek Money – No Such Thing as a Bad Location by Rob Johnson

September 15, 2012 by Mobile Beat Staff Writer

When I heard the main topic for this issue of Mobile Beat was LOCATION, I really struggled to come up with something. I kept going back to the same thought… “There is NO such thing as a ‘bad location!’” That’s when it hit me. That was going to be the theme of this article.Issue 144-048

GEAR THAT GOES ANYWHERE

DigiGames has a lot of different portable wireless models that really can make it easy to set up and do trivia anywhere.

I have performed in private residences, at pool parties, in small hotel conference rooms, schools, churches, camps and many more locations. It doesn’t take a huge amount of space. All it takes is a room or area with some fun people, and you are ready to go.

Of course it hasn’t always been this way. When I bought my first game show system over 12 years ago, it was HUGE.

It took a lot of room to store and also to utilize it. I had fun with it and made some really good money; but it just seemed like a lot of work. Now I can set up anywhere in 10 minutes or less, and store my systems in a small case. Even DigiGames’ marquee system, The V-Station, is very compact, while containing the newest technology.

It is about a quarter of the size of my first game show system.

PICK A PLACE

Another thought on location is where and when to do these fun shows. I know my column is on Midweek Money, so let’s focus on that. My good friend, and fellow DigiGames believer, Keith Alan, is just winding up his whirlwind summer of Campardy (Camp plus Jeopardy), his trademark event, which he performed DAILY for a couple of months. I am not sure of the numbers, but I think he does about 60 of them in a two-month period— all MIDWEEK. (Talk about MIDWEEK

MONEY—maybe HE should be writing this article.) He goes to camps and provides great entertainment for the kids…and makes a ton of money doing it.

Personally, corporate gigs are my favorite. There are lots of trainings and conferences held during the week. I pitch these as “Educational Opportunities” or TEAM BUILDING activities. Companies don’t have money for “entertainment” but I can get them to pay top dollar if they feel it is going to motivate their sales force or staff. It is all in the timing and location.

Find the right person and show them what you can do for them and they will fall all over themselves to get you to do their event.

Schools are all around you. They don’t pay the best, but if you are available on a Tuesday from 2:00 PM to 3:00 PM, why not put two or three-hundred in your pocket? It isn’t competing with your bread and butter weekend nights. There are churches all around you as well. Clean, family-oriented entertainment is tough to come by. Pitch them on your G-rated entertainment for congregational events.

Bars and Clubs are my least favorite locations to perform in. I just don’t like drunks very much. In my opinion, they are the toughest participants to deal with. I have made a good deal of money from these establishments over the years, but the older I get, the pickier I am about these bookings. If you do karaoke in bars, then you would probably love doing game shows as well. You also have a built-in customer base and let’s face it—there are a lot of bars looking to build their business.

Nursing homes, assisted living facilities and retirement communities are also great locations to perform in. I guarantee you will NEVER have a more appreciative audience. The older generation LOVES their game shows. These shows really don’t pay much money, but the feeling you get for brightening the day of these senior citizens is well worth it. (I told Keith Alan he should market this concept to this demographic and combine Retirement Centers with Jeopardy. He didn’t think the name would flow as well as CAMPARDY… go figure.)

When it comes to physical location we all want to be the center of attention.

The nice thing about doing trivia or game shows is that you can bring the center of attention to your customer. Set up in a small space if necessary, and take the game show to them.

As always, if you have any feedback, feel free to contact my at rob@digigames.

com. I love hearing from those of you who get inspired by this article in each issue. It is easy for me to write because it is about one of my passions. Making money— MIDWEEK MONEY!

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Mobile Beat Staff Writer (228 Posts)

This is the general editors account for Mobile Beat Magazine and Website. Who reads Mobile Beat online and in print and attends Mobile Beat events? DJs, VJs and KJs to start with, especially those who own and operate mobile entertainment services. They provide music, video, lighting and a myriad other entertainment choices for corporate events, wedding receptions, dances and innumerable other gatherings.


Filed Under: Business, Issue #144, Performing