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North America’s #1 Event for Mobile DJs Collides With World’s Largest Trade Show for Photo Booth Operators

The benefits are HUGE for entrepreneurs in the Mobile Entertainment Industry. This coming March, wedding and event entertainers from over 40 countries will gather in Las Vegas with the common goal of learning the secrets to success in operating a DJ Entertainment...
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Becoming “Known:” Interview With Best-Selling Author Mark Schaefer

I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But...
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Cash and Compliments: It’s All Good

Have you noticed that, over the last couple of years, people seem to be less appreciative of what we do? Maybe it’s a millennial thing, but we have had several events now where the dance floor was packed right up to the last song. Then, as we were packing up, the...
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VIDEOS Mobile Beat Las Vegas..

Champion In Any Field – Ted DiBiase

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5 Dysfunctions of a DJ: Self Sabotage that is ruining your business – Rob Ferre

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Simple Steps for Superb Sound – EV Sponsored Seminar

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Marketing Mix Tape: Reaching Tech Savvy Couples – Sonny Ganguly

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Rise Above the Noise…How to Create Marketing Pieces that Attract Your Ideal Client – Vickie Musni

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Mastering Mitzvahs – Howard Wallach

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Featured Content From Mobile Beat's Pure Digital Monthly

Building an Event Team

Building a team to help you on events, as well as to potentially grow your company, should be something that at least crosses your mind at certain points throughout the year. And if you are finding yourself thinking about it more often than not, here are some of my...

Intelligent DJing

These days, the word “genius” might conjure up images of real people like Albert Einstein or Stephen Hawking, or fictional ones like The Big Bang Theory’s Sheldon Cooper. But even the DJ world has some highly intelligent members, like Mensa member Dennis Jones, a...

Tom Macari: Master of Manhattan

The most common and widely used (basic) definition of a mobile DJ is a person who plays music and makes announcements at an event while having to bring all the gear necessary to do so. Those events generally run the gamut from weddings to proms to milestone events and...

Branding vs. Booking?

On these pages back in August of 2009, Jeffrey Gitomer made an analogy between our entertainment services and various high-end products and venues at a Charlotte shopping mall. The bottom line seems to be that the guys running sales had empty stores, while high-end...

Fine Tuning Your Receptions

Invariably, the person asking the question has found themselves in a predicament they need to fix, but with very few exceptions, these predicaments could have and should have been avoided altogether with better planning ahead of time. Our natural tendency is to blame...

Who’s Fault Is It Anyway?

Liability insurance (known more officially as Commercial General Business Liability) protects a company’s assets and pays for obligations like medical expenses that are incurred if someone gets hurt on THEIR property, or perhaps property damage caused by you or...

How to Be a Better MC

One of the things that I’ve learned and cultivated over years of DJing is how to be a better MC. When I first started out doing gigs as a thirteen year old kid, I don’t even think I would hook up my microphone for most gigs. Even in college, there were so many drunken...

Getting Focus

What is focus? More importantly: At your events, do you always have focus? At my recent workshop for DJs, I taught a group of dedicated professionals like you the art of controlling the focus at any event. This month, I will explore with you how you too can get...

Coming Transactions: A Cashless World

There’s no denying it: Love it or hate it, cash is playing far less of a role in society. Physical money is rapidly becoming obsolete, due to constant improvements and innovations in the realm of virtual, electronic financial transactions. So, if you haven’t already...

Examine Your Margins

I was speaking with a wedding business owner the other day about the leads the company was getting. We were discussing the type of lead that was coming in and how this particular company was pretty much saying yes to every lead that was “reasonable” to their margins....

Is It Sound or Is It Noise? Part 2

Continuing our look at how to deal with the sound versus noise issue, it’s important to understand the factors that go into common venue sound compliance agreements. Remember, the word “noise” is really subjective, with the three ingredients that distinguish between...

Ready to Play, Come Rain or Come Shine

So, this happened: A banquet facility here in Michigan built a gorgeous, landscaped outdoor pavilion specifically for wedding ceremonies. When my helper and I arrived to provide PA, I was impressed by the thought that went into it. There was a bar-like area that...

Keep On Trucking?

In the movie Forrest Gump the title character says (shortening the common phrase), “It happens!” Well, “it” happened to me back in March, while traveling to and from Las Vegas to exhibit at the Mobile Beat show with my company, Frankenstand. I rented a 24-foot Penske...

Stepping Out of the Box

People ask me what I find most rewarding about the mobile DJ business. My answer is knowing that the client was completely satisfied. How does one accomplish this? In one way it seems obvious: Simply meet their expectations that you’ll be playing music to keep people...