Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. A term coined by the consultants who performed this service on behalf of their clients dating back to the 90s. Unfortunate thing about SEO is that it is always changing. Search Engines must get smarter in what their algorithm indexes and doesn’t index, but unless you’re a professional or do your homework – you’ll never take full advantage of SEO or how to get top site rankings.
In the coming issues of this blog post series, we will cover different methods of SEO, provide resources to help guide you into understanding what SEO is and how it applies to our businesses within the DJ Industry. There will be online applications that you can use for free, videos you can watch that will open your eyes (For Real!!), and more.
… Our first MINI-TOPIC: “Keywords”
- What are keywords and how do they relate?
- How to track keywords that are already pulling
- Common misconceptions to keyword usage
- Using Keywords with Organic vs. PPC
- How to use keywords to form valuable site content
See you next week as we dive into part of keywords!
Robert Starkey is owner of http://www.OutsideTheBox.biz. Staff Blogger for http://www.MobileBeat.com
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