Marketing Tidbit: Is your website SEO?

May 21, 2008 by Robert Starkey

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. A term coined by the consultants who performed this service on behalf of their clients dating back to the 90s. Unfortunate thing about SEO is that it is always changing. Search Engines must get smarter in what their algorithm indexes and doesn’t index, but unless you’re a professional or do your homework – you’ll never take full advantage of SEO or how to get top site rankings.

In the coming issues of this blog post series, we will cover different methods of SEO, provide resources to help guide you into understanding what SEO is and how it applies to our businesses within the DJ Industry. There will be online applications that you can use for free, videos you can watch that will open your eyes (For Real!!), and more.

… Our first MINI-TOPIC: “Keywords”

  • What are keywords and how do they relate?
  • How to track keywords that are already pulling
  • Common misconceptions to keyword usage
  • Using Keywords with Organic vs. PPC
  • How to use keywords to form valuable site content

See you next week as we dive into part of keywords!

Robert Starkey is owner of   Staff Blogger for


Robert Starkey Robert Starkey (25 Posts)

Robert Starkey is a 15 year veteran in the DJ Industry, with a heart and a passion to seeing our industry raise the bar. His “Outside The Box DJ Tools” company lead him to a position of Sales & Support Manager at DJ Intelligence – during which time he expanded his own product line and started a mentorship group called “The DJ Rebirth”. Though he has pulled back on the reign’s due to his ventures in his local market – Robert continues to write articles for Mobile Beat Magazine, and is a Presenter in front of thousands of his peers at the Mobile Beat Tradeshow Conference.

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