Mobile Beat Magazine


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173-30-31

Upgrading Your Biggest Add-On

September 12, 2016 by Mobile Beat
In talking to customers, I’ve noticed that uplighting— once a fringe request for weddings and other formal affairs—has reached full saturation and is on the top of brides’ minds when —it comes to decorating a dream reception space. After years of hard work to make uplighting officially a “thing” in our market, I imagined we were finally were going to have an easier time selling it.173-30-31 Well, I was wrong about that. What should be a high-profit upsell has quickly morphed into a freebie “thrown in” by some DJs who do not have the skills and technology to make it a truly added value (... [read more]
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173-26-27

A Flagship Sails In

September 11, 2016 by Mobile Beat Staff Writer
Denon has made its come back with bang, offering a true flagship model controller. The MCX8000 is a stand-alone, Serato DJ controller. Yeah that sounds a little confusing. Is it one or the other? Well it’s actually both—the MCX8000 really is a two-headed monster.173-26-27 It offers a true stand-alone experience using Denon’s Engine software, it can be used with a computer using the latest version of Serato DJ, or it can be used in combina- tion with both. It features a fully loaded four-channel digital mixer that also has analog line inputs on each channel. It features solid metal construction and ... [read more]
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173-24-25

Opening and Closing a Dance Floor

September 10, 2016 by Staci Nichols
In a nightclub, when the first DJ opens, the club is generally empty (and, even if it isn't, the early birds are rarely dancing). When most people enter the club, they'll be jumping in mid-set. For that matter, they'll be leaving mid- set as well. On the radio, of course, music plays continuously and the DJ isn't concerned with getting people to dance. Therefore, the art and science of opening and closin173-24-25g a dance floor is really a concern unique to us as mobile DJs. OPENING A DANCE FLOOR I'm not going to claim to be an expert, so all I can really share are my own strategies. I'd imagine each ... [read more]
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173-20-21

Kicking Your School Gigs into High Gear

September 9, 2016 by Arnoldo Offermann
Ok, I lied. July's article promised another multi- part series, but we're going to hit pause on that to talk about a very important part of your business. This may very well be the MOST important part of DJ service: your gear. Wait—what? I thought talent was the important thing for a successful business. Well, if that's 100% true, why does Aerosmith need a multi-million dollar lighting rig to complement their rockin' selves?173-20-21 I mean it's Aerosmith for crying out loud. If they wanted to perform at my house They don't need all that stuff. BUT...the brand Aerosmith, the performance and show need it... [read more]
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173-12-13

It’s Not Censorship—It’s Customer Service

September 8, 2016 by Mobile Beat
The year was 2012. I was scheduled to play a Father-Daughter dance for a local Catholic Elementary school that I have 173-12-13worked for over the span of a decade or so. In the weeks leading up to the dance, I corresponded with the committee of parents who were overseeing the event, and I solicited requests for music their kids might enjoy along with some of the staples from years past. I also generated a list of current pop hits that I had radio edits for and were not otherwise lyrically offensive. Naturally, I had purged those tunes that were completely inappropriate for the K-6th Grade set, and the remaining selections were about as ‘clean” as modern radio ... [read more]
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173-10-11

DJ School Daze

September 7, 2016 by Rob Ferre
T he new school year is quickly arriving and that means you have many opportunities to take advantage of events that come your way. For high schools, it’s a shoe-in for homecoming or tailgate parties, but are you looking to do even more school events? I suggest looking into elementary schools. I have often advised DJs to start marketing and looking to PTAs, PTOs, or principals of schools to see what events they are hosting.173-10-11 Here are a few of the different types of events schools are ramping up for in the fall: Fall Carnivals. Sometimes these events go by different names—back-to-school night, fall carnival, family night— but they are all the same... [read more]
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173-6-7

How To Break Into Schools

September 6, 2016 by Geoff Carlisle
So you may have thought about getting into the school dance market. Or you might have tried... but ran into a dead end making the connection? You may even question whether providing entertainment to schools is even worth the effort. 173-6-7I'm here to say, YES it is! I have a passion for providing entertainment for the school market because that's where I started over 33 years ago. I've had the opportunity to speak at several DJ expos about my experi- ence including Mobile Beat. Let look at five specific areas that will help you break into the market or pave the way toward business with schools. 1. Determine what type of events the schools in your area hav... [read more]
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172-0607

Shut Up Already! by Jim Cerone

August 23, 2016 by Mobile Beat Staff Writer
Y ou hear your own voice differently than other people do. You also miss the context added by your facial expressions, gestures and body language. Every weekend, every word you say gets fed through a microphone and amplified through loudspeakers into the ears of a crowd in a big room. Are you saying anything worth hearing? To find out, you MUST record yourself.172-0607 Hook a digital recorder up to your mixer, use an app on your phone or put a camera on a tripod and record all of your announcements. In radio, we call these “air checks.” A few days after your event, review your air check. Play it all the way through once and just listen. The hard part ha... [read more]
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172-0809

Cleaning Up Dance Floor Disasters

August 22, 2016 by Staci Nichols
After playing a song that kills the dance floor, we are faced with building up again what we just worked so hard to create...sigh! I take a few different approaches. 172-0809CLEANSE THE PALLET So, that country song the bride requested sent everyone but the bride to their seats? Just like after eating something with a bad taste, cleanse the pallet—switch up the vibe completely. If Miranda Lambert’s “Little Red Wagon” was the culprit, don’t follow it with Luke Bryan’s “Country Girl Shake It For Me.” Get out of there and drop a slow dance or something like “Party... [read more]
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172-1011

Building Your Fun Quotient

August 21, 2016 by DigiGames
The subject of this month’s magazine is performance. When I heard that I thought “Wow—that’s a subject I love talking about!” I have talked about it in previous columns but the information is important enough to address again.172-1011 This should be easy. I have been a PERFORMER for a long time. I am not “Just a DJ” and I don’t mean that in a negative way at all. I perform all kinds of interactive events, and some don’t even have any music. These days there are so many opportunities available for performers and entertainers of all types. Every article I write is geared towards this type of person, the professional who is looking to INCREASE T... [read more]