today’s topic is a little more difficult as we are coming from a more sales point of view. The simple point is, as much as you may love trivia and as much talent and knowledge you have in terms of ideas and writing the questions, the simple fact is that your business is going to struggle unless you have that extra bit of skill in being able to sell yourself effectively. Not everybody can do sales, some are great naturally and some people hate being forced to make people buy things but here are a few tips to help you lead a potential cliet to the proper conclusion. This being that you are the trivia host to hire.
Lead a potential Client to the proper conclusion – Have confidence in your format
Before you even start steering your customer to the correct conclusion you need to have confidence in the trivia format yourself. You need to be enthusiastic about it, drive its key selling points, highlight how your service will benefit the client and ensure you know what you are talking about it. Don’t try and sell something you aren’t happy with and wait until you have your product perfected until you sell it. If your format centers around name that tune trivia, then highlight its virtues. If your format includes multiple choice answer, then highlight it as a big deal to the players. If you utilize wireless buzzers or a game show system, these are huge selling points to mention.
Lead a potential Client to the proper conclusion – Keep it brief
The worst thing you can do as a trivia host is go into a situation and chat with the potential customer for hours on end. Especially if you are going into a bar scenario then time is precious and many bar hosts will have limited time to see you so you need to appreciate that fact and ensure you are giving them a brief overview of what you do, not an essay. Think about your main selling points, what impression you want to give and how you intend to give it and you will on the right path to leading a potential client o the correct conclusion.
Lead a potential Client to the proper conclusion – Samples
We have mentioned on the blog several times about the importance of having a great sample set and having a set that reflects who you are and what you do. Your best questions should always be in the sample and the sample should be perfect, appeal to a range of people and make the potential customer think, smile and if you can laugh (in a good way of course)! Keep it updated and fresh to show that you take the whole deal seriously and keep in mind the worst thing you can do is have an outdated and scrappy sample. Show them the sample trivia game, lead them to conclusion that this is the standard they can expect every week. See my blog about sample trivia shows as well.
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