If you do school dances this is a must read study. I just had a chance to participate in a webinar hosted by my friend Jay Philpott from 106-5 The Arch in St. Louis and on the board with the Mid-West Radio Conclave. His guest was Larry Rosin from Edison Research who just completed the American Youth Study 2010. It is a comparison study from one they conducted a decade ago (in 2000) surveying 12-24 year olds about their music and media habits. This is the slide presentation that was given to radio executives recently. As a school dance professional, knowing your audience is as important as playing the hits. Take a look click on the slide show arrow.
Filed Under: Exclusive Online News and Content
Leave a comment