Know your audience. Must read for School Dance DJs

October 27, 2010 by Ric Hansen

If you do school dances this is a must read study. I just had a chance to participate in a webinar hosted by my friend Jay Philpott  from 106-5 The Arch in St. Louis and on the board with the Mid-West Radio Conclave.  His guest was Larry Rosin from Edison Research who just completed the American Youth Study 2010.  It is a comparison study from one they conducted a decade ago (in 2000) surveying 12-24 year olds about their music and media habits.   This is the slide presentation that was given to radio executives recently.   As a school dance professional, knowing your audience is as important as playing the hits.  Take a look click on the slide show arrow.

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