Know your audience. Must read for School Dance DJs

October 27, 2010 by Ric Hansen

If you do school dances this is a must read study. I just had a chance to participate in a webinar hosted by my friend Jay Philpott  from 106-5 The Arch in St. Louis and on the board with the Mid-West Radio Conclave.  His guest was Larry Rosin from Edison Research who just completed the American Youth Study 2010.  It is a comparison study from one they conducted a decade ago (in 2000) surveying 12-24 year olds about their music and media habits.   This is the slide presentation that was given to radio executives recently.   As a school dance professional, knowing your audience is as important as playing the hits.  Take a look click on the slide show arrow.

Ric Hansen Ric Hansen (106 Posts)

Ric Hansen is a Seattle radio executive who also created one of America’s largest event marketing companies that specializes in producing literally thousands of mobile DJ school dance events in most major cities across the country. His unique promotional partnership with many of the country’s highly successful radio stations has gained him notoriety in the radio industry, mobile DJ industry and with school administrators nationwide. His School Dance Network website ( is the go-to resource for schools, and mobile DJs looking to provide safe, clean and age appropriate dance events, yet at the same time provide high-energy and engaging dance events for teens.

Filed Under: Exclusive Online News and Content