First let me begin this article by wishing you a Happy and Healthy New Year.
And if I may, for one week, I’d like to pause in my pursuit of covering all possible angles to recruit new DJs from to talk briefly about what I consider to be one of the biggest hoaxes in our society:
The New Year’s Resolution.
Here’s the problem with New Year’s Resolutions as I see them: They are too closely tied to New Year’s Day.
Now that might seem silly. Why would a New Year’s Resolution be tied to anything but the New Year right?
But think about it: most people resolve to make a change in their life for the better (stop smoking, lose weight, start exercising etc) and they tie it to the date of January 1st. But the problem is, most of us wake up tired and hung-over on January 1st and then it’s a Holiday so we overeat and sit in front of the TV all day watching meaningless Bowl games. Then we wake up on January 2nd having already blown our New Year’s Resolution, we get depressed that we couldn’t be strong even for one day and we go right back to our bad old, nasty habits.
Here’s another way to look at it: ever notice how fast food places advertise like heck the first week of the year? Ever notice how they offer the most incredible deals now? Value meals for half price, one Dollar specials, etc. etc. Know why that is? Because they know that all they have to do is break you in the beginning of January (when so many of us have resolved to diet and lose weight and stay away from McDonalds) and then they’ve got you for the rest of the year.
My solution is: forget about New Year’s Resolutions. Make a January 15th Resolution. Or an April 8th Resolution. Or a Whenever Resolution. Whenever it is that you say to yourself: I want to make a change – then go ahead and make it. Start being a better you today, not next week or next month because it’s a symbolic date but now because the only symbolic day is the day when you say it’s time for a change.
How does this relate to the DJ business? Simple. If you want to change and be a better you then your business is going to benefit. Your business will benefit because you are going to be a better person. More confident, more energetic and more in control. And when the ship is being steered by a better captain, the ship gets to its destination faster.
I know this because in the past two years I’ve made significant changes to me (the person) and without even realizing it or aiming for it, I became a better owner, manager and DJ. Elite Entertainment is getting more for its money! (hey, I deserve a raise.) I work harder and smarter than I ever did and it’s no coincidence that we have had our best two years in a row. We just wrapped up a 2006 in which we did 1239 events and we enter 2007 with 514 parties already booked. Two years ago, did I think to myself: “you need to lose weight and start running marathons so you can take your company to the next level?” Not at all. I made those changes in my life because I was approaching 40 and I was sick and tired of looking like I was approaching 40. But now that I’ve done it, I see how my business benefits. I see how much of a better owner I am.
And you can be too. Whatever you decided was your “New Year’s Resolution,” that change will make you a better person. And by trickle down effect, that’ll make you a better owner. Guaranteed.
So forget the date. You are going to read this article sometime in early January and you may have even broken your New Year’s Resolution by then. Who cares? Start a new one. Start it today (not tomorrow when you wake up – not right after you finish that fourth slice of pizza – but now)
I didn’t make a New Year’s Resolution this year. I made one last year to spend some more quality time with my sister. But she and I lead such hectic and busy lives that it never happened. I failed. So this year, I’m not “resolving” to do anything. I’ve set some goals for the entire year but I also know that the day I say, “that’s it, I need to see my sister!” that I’ll just drive into the city and see her. I don’t need a special date for that (January 1st 2006 didn’t work – why would January 1st 2007?)
I look forward to 2007 because it’s going to be a great year. It’s going to be a fantastic year here at Elite Entertainment and also a phenomenal year for me personally. I am running my next Marathon on February 18th out in Arizona and then driving up to the Mobile Beat Las Vegas show where I am speaking on Tuesday the 20th (and hopefully not limping too badly.) It’s going to be a great year because I am going to do everything I can to make it a great year. And I hope you will do the same.
Till next week . . .
Mike Walter’s emceeing career began in his hometown of Queens, New York in 1984. With an eye towards radio, Mike attended Connecticut School of Broadcasting in 1988 where he was chosen from his class of 25 as “Most Likely to Succeed.” After school, Mike helped to develop a staff of DJs from 12 to over 50 by training new recruits and handling an increasingly complex schedule. In early 1993, Mike felt an increasing desire to venture out on his own and by March of that year he became a partner in a much smaller Mobile DJ company, Elite Entertainment. He quickly had an impact on the Elite staff, imposing his high standards of emceeing and DJing. Mike bought out his partner in 1998 and Elite Entertainment has continued its growth (21 emcees in 2006) and sets the standard for excellence in New Jersey. Mike has always believed in training talent from within and his message has helped show hundreds of DJs from across the country that it is possible to grow their companies without sacrificing quality.
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