Who decided that being a bottom feeder was the cardinal sin in the DJ world? Last I checked, almost every single mobile DJ is, or has been a bottom feeder in one way or another during their DJ “career,” business, hobby, or employment. Is there some magical price point that is universally recognized for being a bottom feeder? It’s merely a starting point for most DJs, until they learn what it takes to up their game and their prices…and, maybe at some point make it their business—hopefully a successful business.
Don’t think that because someone in your market has been in business for a while that they are successful and making money. I talk to DJs from all over the US, Canada, UK, Japan, Korea, and Australia that have been in the business for several years and they are all seeking the magic formula that will make them financially successful in their business.
The biggest problems I see and hear all the time are DJs that evaluate and adjust their business and performance by the companies that are near them. When I say “near them,” I don’t mean in geographic location alone. They compare location, performance methods and style, pay scale, appearance, marketing modalities, and everything else you could think of to other companies within a 60 mile radius, on average. No matter how hard you seek the magic formula, there is never a single, simple answer to success and there is no one exactly like you or your situation—no matter how many times you hear about the “one” program or process that will make all the difference.
It takes a little time and adjustment, but most of the time, you can bring your business into tightly knit, custom-built program that improves business and bank accounts based upon a few core items and then several “uniquely you” items that should be brought into play.
The answer to success for you is multifaceted: motivation on your part, discovering and acknowledging your strengths and weaknesses, targeted information for your company business operations, education on performance manner and styles, automation of your processes, and gratification and satisfaction for you and your clients.
Now, after all this banter I’m not saying you have to become a full-time or multi-op DJ to be considered a success. But, there are a host of mistakes that can be avoided by finding someone willing to mentor you and share the information that can make the difference—someone who will also share the common and not so common mistakes made by new and not so new DJs i My suggestion to you is this: Go to the Mobile Beat DJ Show in Vegas this coming February and connect with a few people that are “in the know.” Maybe you can also come by my presentation.
Go to the show and see what is possible.
Filed Under: Issue #146, Issues from 2012
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