Is Social Media Science?… or Jazz?

May 27, 2016 by Robert Lindquist

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One of my favorite sayings among those of us who enjoy the process of food preparation is “Baking is Science… Cooking is Jazz.” I don’t bake. Baking requires discipline and a strict eye to the recipe. My wife bakes and she’s excellent at it—because she respects science and science (at least in the kitchen) is all about combining things in proper measure to obtain a predicted outcome. Cooking, however, has none of that. You are free to wander as far from the recipe as you desire. The result is a mystery until the first taste.

And so it is with Social Media, or at least according to writer/designer Sarah Mason. I stumbled on a post Sarah wrote 3 years ago entitled “Breaking All The Rules On Social Media” and thought it worth sharing for a couple of reasons.

0-WGvXzisJ0mE7PxkeFirst, she talks about how obsessed we have become with numbers, and how those with the highest numbers of  likes and shares are often viewed as the authorities when nothing could be farther from the truth. Second, she cautions against “oversharing.” I have to agree. There’s no faster way to lose friends and followers than to login once or twice a week and share a a slew of posts in such rapid succession that they literally take over timelines. Her suggestion is to “Use social media the way it was originally intended — not as a broadcast platform — but as a way to personally connect with people in an unprecedented way.

Another “rule” that she rails against is this absurd belief that in order for social media to be effective, we must be everywhere. It’s simply not so—your just need to be where you need to be.

It’s a short 5 minute read, and if you get nothing else out of it, you’ll gain the reassurance that social media, like cooking, is open to experimentation where it’s okay to break the rules. — Bob

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Robert Lindquist Robert Lindquist (23 Posts)

Robert Lindquist has been involved in the DJ profession since 1967, when he built a make-shift sound system from spare parts in order to provide music for a birthday party. From that point on, he supplemented his day-jobs in radio, TV and advertising by DJ’ing in clubs and for weddings and corporate events. In 1987, he was encouraged to share his DJ experience in writing, which led to the release of “Spinnin’” at the initial DJ Times Expo in Atlantic City.Recognizing the need for a publication dedicated to Mobile DJs, he created Mobile Beat “The DJ magazine” in 1990. In addition to still being a sound tech and DJ/MC for weddings, he is a producer of video content writes for several audio publications and blogs. He is also a partner in Las Vegas based Level 11 Media, which maintains several Web sites and digital publications for musicians and touring sound engineers and is an IMDb listed actor and voice talent.


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