Welcome back to the blog and after a few days of looking at various ideas including tournaments, sponsorship and building rapport, today I am going to revert back to looking at how to sell your business services with some tips and advice on cold calling.
Until you build up a reputation the truth of the matter is that, if you want business, you will have to search for it yourself. Bars are not going to come flocking to you and it takes time to build a reputation and a following where work will come your way. Some people I have spoken to in the past are adverse to cold calls as they feel they aren’t successful but I can tell you for a fact they are and that there are a few simple rules to follow to make them effective.
In this article we will cover –
Who to call?
When to call?
How to introduce yourself?
Speaking to the right person
Arranging a meeting
Being short and brief
What to say
Let us begin –
Cold Calling – Who to call?
I have used the internet on many occasions, got a number and it hasn’t worked or the bar has been closed for years or they already run a trivia night and I have fallen out with other hosts for “stealing business”. To make the most of cold calling then you need to do your groundwork. Don’t just call random pubs.
Make a spreadsheet and list pubs, contact names and numbers.
Look at which ones already have trivia and which ones don’t.
Maybe look into the nature of the bar…is it a 7-day a week live music venue?
Is it only open when there are concerts in town?
Filed Under: Business, Game Shows And Trivia, Karaoke
Leave a comment