How To Break Into Schools

September 6, 2016 by Geoff Carlisle

So you may have thought about getting into the school dance market. Or you might have tried… but ran into a dead end making the connection? You may even question whether providing entertainment to schools is even worth the effort.

173-6-7I’m here to say, YES it is!

I have a passion for providing entertainment for the school market because that’s where I started over 33 years ago. I’ve had the opportunity to speak at several DJ expos about my experi- ence including Mobile Beat.

Let look at five specific areas that will help you break into the market or pave the way toward business with schools.

1. Determine what type of events the schools in your area have. Are there dances around football games or holidays? Are there homecomings, back to school dainces, good behavior rewards, band banquets, proms, etc.?

Each school is different and may have many—or none—of the above mentioned events. The best way to find out is to do a little bit of investigative work. Look online (Google schools in your area) and/or see if your state has a directory of schools for the entire state. Keep in mind the list is typically organized by the school system for each school (city, county, etc.).

Read the rest of this article in Mobile Beat at


Geoff Carlisle Geoff Carlisle (18 Posts)

Geoff Carlisle has owned and operated JAMM Entertainment Services, Inc in the Birmingham, Alabama area for over 33 years. His company does over 400 events a year including Full Event Production, Energetic DJs, Photo Booths & Décor Lighting. They specialize in creating a custom design approach for each client and. Overall JAMM Entertainment Services will provide event services for a wide range of clients this year including Colleges, Schools, Weddings, Corporate & Non-Profit Organizations. Geoff is also special in the DJ industry as he was the co-presenter of the School dance seminar at the first Mobile Beat DJ Show and Conference in 1997, since then he has spoken at several other Mobile Beat DJ shows, & collaborated with many national entertainment company owners.

Filed Under: Business, Issue #173, School Dances