How Do You Measure Up In The Industry – Ask The Others

November 10, 2015 by Geoff Carlisle

You spend your time & energy talking with new clients making the sale. You depend on your reputation as a professional & referrals to drive potential clients your way.

But what is your reputation? Within the industry? Within the potential clients?

I recently decided to discover the good, the bad & the ugly about our company. I wanted to know how we stack up against the other choices for wedding planners. They are the ones that do or could send qualified brides to you.Measure Up

The plan is to schedule lunch with the top 10 planners in our area & ask them a dozen questions. I send those questions to them ahead of time so they can prepare or add & edit them as they wish. I give them full opportunity to tell us anything. From how are our prices & our service to what do we look like & smell like compared to other entertainment options.

I’ve only met with a couple of planners so far but be on the lookout for our results on this blog in the future!


Geoff Carlisle Geoff Carlisle (18 Posts)

Geoff Carlisle has owned and operated JAMM Entertainment Services, Inc in the Birmingham, Alabama area for over 33 years. His company does over 400 events a year including Full Event Production, Energetic DJs, Photo Booths & Décor Lighting. They specialize in creating a custom design approach for each client and. Overall JAMM Entertainment Services will provide event services for a wide range of clients this year including Colleges, Schools, Weddings, Corporate & Non-Profit Organizations. Geoff is also special in the DJ industry as he was the co-presenter of the School dance seminar at the first Mobile Beat DJ Show and Conference in 1997, since then he has spoken at several other Mobile Beat DJ shows, & collaborated with many national entertainment company owners.

Filed Under: Business, Events, Lighting, Personal Development, Sales & Marketing, Weddings