Hashtags For Successful Brand Awareness

September 23, 2016 by Mark Wilder

gardenThis is the first of a two-part series on creating hashtag campaigns for your brand. In this post, we will provide you with resources and how-tos to effectively create hashtags that work.

In the second post, we will review what makes a good hashtag campaign.

Hashtags can be a powerful part of your social media marketing efforts. Knowing hashtag dos and don’ts can help your brand and its various organic and paid campaigns gain recognition in a professional fashion.


Researching hashtags insures that your brand is aware of its market needs and audience. It markets your existence to countless people who could be interested in your brand and your posts will serve as an archive of information and interests to be found even years later.


  • Search for network hashtags through search engines, designated websites (http://hashtagify.me) and the network itself via the search box.
  • Learn of an existing hashtag’s meaning and purpose, who uses it, specific subtopics, other hashtags used alongside it and when it is mostly used (times, weekdays, holidays etc.).
  • Use hashtags that pertain to brands not solely individuals.
  • Be specific and make sure that the hashtag is relevant to your company.
  • Use hashtags for their purpose: to (1) help people find posts about specific topics they like or need to know about and (2) engage in conversation with others interested and knowledgeable in those topics.
  • Use or create hashtags based on how the different networks operate. Networks vary on hashtag existence, limitations, popularity, associations, participation and success rates.
  • Know the common hashtags used by industries similar to yours and how they are executed.
  • Start interacting! Go to posts with hashtags you use and make new comments, interact with their commenters, share the posts and/or start following that page as well as pages associated with them.


  • Subvert a hashtag against its intended purpose.
  • Highjack another brand’s personal hashtag.
  • Use hashtags that are or can likely be used to discredit your company or make it perceived to be unprofessional, immature, discriminatory or insulting.
  • Jump on the bandwagon or use hashtags simply because you can. You don’t want to be seen as a spammer.

Read the rest of this at http://wilder2.com/hashtag-tips-successful-brand-awareness/


Mark Wilder Mark Wilder (5 Posts)

An award-winning Marketing Executive with over 20 years of experience leading marketing teams and projects across the music products, consumer electronics and financial services industries, Mark is a managing partner leading strategy and messaging for Wilder2 a Seattle-based marketing agency. His advertising, communications and marketing campaigns for hundreds of pro audio products over his career have elevated some of the best known brands in the industry. He leads the strategy, messaging, media, content and social teams.

Filed Under: Business