There are a lot of so called “SEO Specialists” suddenly poping up, making unsolicited offers to make your website appear on page 1 or even #1 listing on the search engines. I probably don’t have to say this, but “Don’t believe them!” — If they are as good as they claim to be, do a lookup on the search term, “SEO something-or-rather” and see if they appear #1 or on page 1 – do they? If they do, then they have bragging rights and by all means must have some idea what they’re doing.
Here’s the shortcut key points to getting your website ranking higher:
(1) Choosing Keywords – What keywords are you targeting? If you’re looking up “Robert Starkey’s Wedding Entertainment” then of course I’m going to show up as listing #1, 2, 3, 5, 7, 9 and 10 (figuratively speaking). However, a client isn’t likely to find a DJ in that manner, they’re more than likely going to use their city, event type, and the initials “DJ” or words “Disc Jockey” — ie. “Lake Havasu Wedding DJ”.
(2) Keyword research – Google offers an awesome realtime reference to keywords you enter, and even offers alternatives. Are you targeting the right keywords? Find out here: https://adwords.google.com/select/KeywordToolExternal
(3) Ranking Results – Is a competitor ranking higher for a keyword then you are? Visit their page, and count how many times they are using that keyword. Then, include it just 2 or 3 times more than them.
Final note before I leave you today — Google is checking relevancy of keywords throughout the site, and making sure it is inline with your <TITLE> tag (what shows up at the top of the browser window next to the browser icon). Make sure your content is all relative to the keywords you are trying to target, and KEY: “Only try and target 3 – 5 keywords, don’t try and target to many or you may find your spreading your site thin.”
Until next time,
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