Online reviews are worth their weight in gold. Many of us have subscribed to a service like WeddingWire or TheKnot to help our web presence with the hopes of increasing traffic to our sites and of course, gaining new business. It works for some, but not all. Services like those are review driven. And unless your client is searching on those sites for wedding services, they might not find you. So where do your reviews count?
Start with the basics. The most used search engine on the internet is google. Most cellular devices are powered by google for search and google chrome is the number one web browser in the world. Its absolutely imperative that we embrace the power of google and use it to our advantage to gain new business. But how? Anyone who’s ever built their own site and maintained it in attempts to gain search ranking knows that the rules for google SEO are like trying to shoot a moving target. The rules change almost daily and what could send you flying to the first page one day could ultimately land you dead last the next. So what are you to do?
Reviews. Google reviews.
When a client does a search for disc jockeys in your area or any variance of that search term, google automatically searches the area closest to the user. It will bring up local results on google maps as well as organic results. The reviews can be found in the maps section. If you haven’t done so yet, be sure to add your business to Google Business. Once you’ve done that, you can start getting reviews. It’s that easy.
But about those reviews. If you’ve ever been to a business for a product or service, you’ve remembered the experience you’ve had. People are 10X more likely to leave a poor review over taking the time to write a stellar review. Why? If you have an experience that you feel was justified by the amount of money you paid, you had a satisfactory and mediocre experience. The mindset is, “Good Enough”. But, if you have a poor experience where the service or product lacked quality or left you feeling cheated, you can almost guarantee that you will want to tell the world about your experience to warn others before considering the product or service you’ve experienced.
This is especially important to know when you are looking to increase your reviews online. If you want glowing reviews, you have to offer amazing service that far surpasses the expectation of your clients. Getting reviews has never been easier especially with tools like DJ Event Planner and auto-email responders.
After each event, be sure to send your client an email thanking them for choosing you for their event. Be honest and sincere about it. Don’t make your email to salesey. And of course, you want to ask them to leave a review. Also be sure to include a link directly to where they can leave that review so that they don’t have to put any extra effort in. They will appreciate that. They are after all helping you earn new business by taking time out of their busy schedule to leave a review for you. So make it easy for them.
Not all of your clients will leave a review and that’s ok. What you DON’T want to do is badger them for a review. Remember, leaving the event, you were in good standing. If you push too hard, you run the risk of annoying your client and when that happens, you also run the risk of them leaving a poor review based on their frustration. Don’t give them a reason to be unhappy.
Once you’ve gotten your review, be sure to follow up with them in the form of an email to thank them again for leaving you a review. Putting in an extra effort of thanking them at each step will instill confidence in your service and make them want to refer you to their friends, family, and co-workers.
Good luck and happy reviewing!
Filed Under: Exclusive Online News and Content
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