From The Ground Up: An Interlude (of sorts)

September 2, 2014 by Stu Chisholm

Dateline: Roseville, Michigan, 28 August 2014
Betwen the creation of plans and their ultimate execution, there tends to be a lot of time sitting around and waiting for things to happen.  Since the installation of the new door on my truck and the repairs to the mechanicals, the quote from the bodywork guys has come in, but I have yet to get an estimate on the graphics.  So that has been on hold for the past few days, but hopefully next week the work can commence.

The next bit of news is that, for the past week or so, I’ve been awaiting the necessary paperwork shuffling, approvals and other bureaucratic ya-ha to happen before my touchscreen tablets are shipped.  That notice came this morning!  So it looks as if they could arrive by the weekend, or early next week at the latest.  The only possible fly in the ointment: they shipped via FedEx.  For my readers who are also friends of my business, Stu & His Crew LLC on Facebook, you’ll already know why I dislike their non-delivery service.  I only hope they get this one right or actual heads will actually roll.

Anticipating their arrival and my own inability to sit still and wait, I’ve again tapped the insanely busy Ben Stowe from NLFX to interject his advice and expertise on what I’ve got planned.  With so many DJ events out west and elsewhere, I’m happy that he’s even found the time to respond to my pesky e-mails!  If I’m really lucky, he’ll have some ideas that I haven’t.

One thing that’s always been of extreme importance to me is the concept of “back-up.”  The only true, rock solid back-up plan for a mobile DJ is to carry two complete DJ consoles!  So I’ve modified my plan: instead of having a single console with redundant tablets/hard drives, I plan on creating two identical rigs that could be swapped-out on a moment’s notice (a.k.a. BIG FREAKIN’ MALFUNCTION).  There is also another option that might be viable that I was alerted to by none other than my illustrious MB boss, publisher and chief scribe, Ryan Burger!  But I’ll describe that on a later date.

Lastly, there’s the marketing front.  Aside from the graphics on my vehicle, which has always been the best advertising I’ve ever had in my 35 years in the DJ business, I’ve spent only a minimal amount of time actually reformulating my plan.  As I see it, it’s best to have something solid to offer before trumpeting it!  On the other hand, time stubbornly refuses to stand still while I get my act together, and the calls for various bridal shows and promotions are pouring in and cannot be put off.  This means that I may have to make some decisions off the cuff.  I’ve also made the decision to bring in some real marketing pros to confirm, trash or add to what I’ve got in mind as an overall marketing strategy.  (More on that later, too)  Another promising ray of sunshine is my trusty website developer who has come up with some amazing ideas for my website overhaul.  It’s a huge advantage having a developer who is not only skilled, but cognizant of the current trends, pros and cons of websight design.  I have a feeling that the new design is gonna ROCK!

So with all of the “down time,” you might ask, “what the heck HAVE you been doing?”  The quick answer is that I’m also starting a side business that has nothing to do with entertainment and consolidating it, and my writing ventures, under the banner: The SAHC Group.  If you check back on this URL in the near future, and have any interest, you’ll be able to see all the other stuff I’m doing and/or working on.  To make my life even more interesting, my wife is also rearranging her world and recruited me to help.  She is a cable TV producer, photographer and mixed-media artist who, like me, took the opportunity this summer to create her own state-of-the-art video editing suite.  Naturally when new gear arrives, not to mention new furniture has to be assembled, my inner Tim “The Tool Man” Taylor emerges, and the grunting, wiring, cussing, sweating and building begins!

So there it is — we’re now all caught up.  With the Labor Day weekend upon us and only one picnic to steal time away from the work ahead, I’m going into September hopeful that the bulk of this biz rebuild will be accomplished by month’s end, with all “mopping up” completed 30 days later and an official launch date of 01/01/15.  That’s the plan anyway.  I hope you’ll join me as we both see how close to reality it turns out to be!  Safe spinnin’.

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Stu Chisholm Stu Chisholm (45 Posts)

Stu Chisholm had been collecting music since he was about eight years old and began his DJ career in 1979. After much hard work, trial-and-error, and a stint at the Specs Howard School of Broadcast Arts, he studied the DJ arts with famous Michigan broadcaster, Bill Henning, at a local college. Stu interned at Detroit’s rock powerhouse, WRIF. To his radio and mobile work Stu later added club gigs at Detroit’s best venues, and voiceover work. He has shared his extensive DJ experience through his Mobile Beat columns, as a seminar speaker and through his book, “The Complete Disc Jockey: A Comprehensive Manual for the Professional DJ,” released in 2008.


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