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	<title>Mobile Beat Magazine</title>
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	<link>http://www.mobilebeat.com</link>
	<description>Mobile Beat Magazine - Online, Print and Conference News For Mobile DJs / Disc Jockeys / Mobile Entertainers and More - ProDJ.Com Affiliated</description>
	<pubDate>Tue, 08 Jul 2008 14:14:45 +0000</pubDate>
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		<title>Community Establishes a New Bottom Line with VLF Series</title>
		<link>http://www.mobilebeat.com/community-establishes-a-new-bottom-line-with-vlf-series/</link>
		<comments>http://www.mobilebeat.com/community-establishes-a-new-bottom-line-with-vlf-series/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 14:14:45 +0000</pubDate>
		<dc:creator>Ryan Burger</dc:creator>
		
		<category><![CDATA[Exclusive Online News and Content]]></category>

		<category><![CDATA[Sound]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=318</guid>
		<description><![CDATA[Chester, PA - Community Professional has introduced the new VLF Series of Versatile Low Frequency loudspeakers. The VLF line boasts a compact, low-profile design that is ideal for theaters, restaurants, houses of worship and other applications, fitting into areas where larger subwoofers are impractical.
The dual 8-inch VLF208 and dual 12-inch VLF212 are the first in [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Community Establishes a New Bottom Line with VLF Series", url: "http://www.mobilebeat.com/community-establishes-a-new-bottom-line-with-vlf-series/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Chester, PA - Community Professional has introduced the new VLF Series of Versatile Low Frequency loudspeakers. The VLF line boasts a compact, low-profile design that is ideal for theaters, restaurants, houses of worship and other applications, fitting into areas where larger subwoofers are impractical.</p>
<p><img class="alignleft" style="float: left;" src="http://www.mobilebeat.com/images/vlf.jpg" alt="" width="600" height="342" />The dual 8-inch VLF208 and dual 12-inch VLF212 are the first in a series of powerful and innovative new low frequency subwoofers. With a response down to 70 Hz in passive mode or 60 Hz using digital signal processing, the VLF208 can function in pairs as a steered bass array, and is equipped with fly points and four rubber feet. The VLF212 features slot-loaded woofers for extended low frequency response down to 50 Hz in passive mode or 43 Hz using DSP. VLF subwoofers are available in black or white finishes.</p>
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		<title>Mackie Adds Two Ultra-Compact Models to Its Top-Selling VLZ3 Series Mixers</title>
		<link>http://www.mobilebeat.com/mackie-adds-two-ultra-compact-models-to-its-top-selling-vlz3-series-mixers/</link>
		<comments>http://www.mobilebeat.com/mackie-adds-two-ultra-compact-models-to-its-top-selling-vlz3-series-mixers/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 21:33:06 +0000</pubDate>
		<dc:creator>Ryan Burger</dc:creator>
		
		<category><![CDATA[Exclusive Online News and Content]]></category>

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		<guid isPermaLink="false">http://www.mobilebeat.com/?p=291</guid>
		<description><![CDATA[Las Vegas, Nevada- InfoComm - June 18, 2008 - Mackie expands its popular VLZ3 compact mixer line with the release of the 402-VLZ3 and the 802-VLZ3 Premium Mic/Line Mixers. Incorporating the same technology as their big brothers in the series, the 402-VLZ3 and 802-VLZ3 bring Mackie&#8217;s premium sound, performance and reliability to the ultra-compact mixer [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Mackie Adds Two Ultra-Compact Models to Its Top-Selling VLZ3 Series Mixers", url: "http://www.mobilebeat.com/mackie-adds-two-ultra-compact-models-to-its-top-selling-vlz3-series-mixers/" });</script>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="float: right;" src="http://www.mobilebeat.com/images/802-VLZ3.jpg" alt="" width="300" height="214" />Las Vegas, Nevada- InfoComm - June 18, 2008 - Mackie expands its popular VLZ3 compact mixer line with the release of the 402-VLZ3 and the 802-VLZ3 Premium Mic/Line Mixers. Incorporating the same technology as their big brothers in the series, the 402-VLZ3 and 802-VLZ3 bring Mackie&#8217;s premium sound, performance and reliability to the ultra-compact mixer category.&#8221;The 802-VLZ3 is the perfect mixer for someone who wants the overall quality of a 1202-VLZ3, but doesn&#8217;t need that many input channels,&#8221; said Greg Young, Mackie Product Manager. &#8220;The 402-VLZ3 is designed to be compact with an intelligently scaled feature set that maintains the sound quality and performance of the other Mackie VLZ3s. These are the only mixers available for those whose input counts are low, but whose standards are not.&#8221;</p>
<p>The 402- and 802-VLZ3 feature the studio-grade XDR2® (Extended Dynamic Range) mic preamps, proprietary Active EQ, and modern summing bus architecture to ensure high-headroom, low-noise performance. The impressive ultra-compact, rugged, all-steel chassis houses switchable line/Hi-Z instrument inputs, phantom power for use with condenser microphones, and bright stereo LED meters.</p>
<p>The 402-VLZ3 features 2 mono mic/line channels, a dedicated stereo line channel and an assignable stereo RCA input channel. Mono channels each include an XDR2 preamp, switchable high-pass filter, 2-band EQ and a channel overload LED, and can be hard-panned for stereo applications.</p>
<p>The 802-VLZ3 includes 5 channel strips with 3 XDR2 mic preamps, the Alt 3-4 bus, a pre-/post-switchable aux send, a dedicated stereo aux return, plus a comprehensive control room section.</p>
<p>The 402-VLZ3 and 802-VLZ3 are now available world-wide. The 402-VLZ3 has a U.S. MSRP of $129.99. The 802-VLZ3 has a U.S. MSRP of $259.99. See the entire VLZ3 Series at InfoComm 2008, June 18-20 at the Las Vegas Convention Center, Las Vegas, Nevada in Booth# C4549.</p>
<p> <br />
About Mackie<br />
Mackie, a LOUD Technologies Inc. brand, is known worldwide as a leading developer and marketer of high-quality, affordable professional audio systems. Mackie products can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours. For more information visit: www.mackie.com.</p>
<p>Mackie is a registered trademark of LOUD Technologies Inc. in the United States and all other countries. All other trademarks are the property of their respective owners.<br />
About LOUD Technologies Inc.<br />
LOUD Technologies Inc. (www.loudtechinc.com) is one of the world&#8217;s largest manufacturers and distributors of professional audio and music products. As the corporate parent for world recognized brands including Alvarez, Ampeg, Crate, EAW, Knilling, Mackie, SIA and TAPCO, LOUD Technologies produces and distributes a wide range of digital recording products, loudspeakers, commercial audio systems, audio and music software, guitars, guitar and bass amplifiers, and orchestral string instruments. LOUD Technologies&#8217; brands can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including churches and nightclubs, and retail locations and on major musical tours.</p>
<p>For more information please contact: LOUD Technologies Inc. - 16220 Wood-Red Road N.E. - Woodinville, WA 98072 - Phone: (425) 487-4333 - Fax: (425) 487-4337 - Internet: www.loudtechinc.com</p>
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		<title>3 New Lines of DJ mixers - 12 Models from Numark!</title>
		<link>http://www.mobilebeat.com/3-new-lines-of-dj-mixers-12-models-from-numark/</link>
		<comments>http://www.mobilebeat.com/3-new-lines-of-dj-mixers-12-models-from-numark/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 17:53:36 +0000</pubDate>
		<dc:creator>Ryan Burger</dc:creator>
		
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		<guid isPermaLink="false">http://www.mobilebeat.com/?p=277</guid>
		<description><![CDATA[Cumberland, RI, USA - June 20, 2008. Numark, the world&#8217;s leading manufacturer of products for the DJ market, announces three new series of DJ mixers: the C-series of rack-mount club mixers, the M-series of tabletop DJ mixers, and the X-series of 100% digital tabletop DJ mixers.Each series includes mixers incorporating technologies and functionalities introduced by [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "3 New Lines of DJ mixers - 12 Models from Numark!", url: "http://www.mobilebeat.com/3-new-lines-of-dj-mixers-12-models-from-numark/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Cumberland, RI, USA - June 20, 2008. Numark, the world&#8217;s leading manufacturer of products for the DJ market, announces three new series of DJ mixers: the C-series of rack-mount club mixers, the M-series of tabletop DJ mixers, and the X-series of 100% digital tabletop DJ mixers.Each series includes mixers incorporating technologies and functionalities introduced by Numark, including the world&#8217;s first multi-channel DJ mixer with balanced outputs, the first tabletop three-channel mixer with EQ on each channel, the first 100% digital DJ mixer, and the first DJ mixer with USB input and output connectivity.</p>
<p><img class="alignright" style="float: right;" src="http://www.numark.com/stuff/contentmgr/files/07eee0a9f15a6584882d83491fc61a75/medium/c3_top_medium.jpg" alt="" width="460" height="288" />The C-series of 19-inch rack-mount mixers features multi-channel input sections with phono, line, and microphone inputs, multiple outputs, and sizing to fit standard 19-inch equipment racks. Models include C1, C2, C3, C3FX and C3USB, providing clubs a wide variety of feature sets from which to select their ideal mixer.</p>
<p>The M-series of tabletop mixers includes compact and full-sized 10-inch tabletop DJ scratch mixers. Multiple channels including phono, line and microphone inputs and a range of options for EQ, frequency kills, and transform buttons are available to provide mixers to suit the individual&#8217;s needs. Models include M1, M1USB, M2, M3 and M4. High sound quality, rugged durability and continual advancement of the tools for the art of DJing are hallmarks of the Numark M-series of tabletop mixers.</p>
<p>X-series DJ scratch mixers build on the power and versatility of the M-series, incorporating a pro-grade 100% digital signal path and signal processing technology from Alesis to provide incomparably low noise, low harmonic distortion, and the utmost fidelity. Models include X1USB, X6 and X9, each with a full compliment of DJ-friendly features and capabilities.</p>
<p>Three comprehensive series, each encompassing a range of feature sets and capabilities brings a world of new options to the DJ world. Whether users seek outstanding value on a limited budget or the finest, most-capable mixer, Numark has a model to suit every DJ&#8217;s needs.</p>
<p>The all-new mixer models, C1, C2, C3, C3FX, C3USB, M1, M1USB, M2, M3, M4, X1USB, X6 and X9 will all be on-shelf at retailers within Q3-2008.<br />
# # #</p>
<p>About Numark Industries<br />
Numark Industries is the global leader of professional DJ and audio equipment, and is recognized for providing progressive breakthrough technology. Since 1971, Numark has designed and delivered innovative products and numerous music industry &#8220;firsts.&#8221; For more information, visit www.numark.com; images are available at http://www.numark.com/media.</p>
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		<title>Marketing Tidbits: SEO Scan</title>
		<link>http://www.mobilebeat.com/marketing-tidbits-seo-scan/</link>
		<comments>http://www.mobilebeat.com/marketing-tidbits-seo-scan/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 15:32:16 +0000</pubDate>
		<dc:creator>Robert Starkey</dc:creator>
		
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		<description><![CDATA[

Have you ran an SEO Scan Lately?
http://www.stompernet.net/jvp/aw.aspx?b=25&#38;a=1362

In this video, my good friend Andy Jenkins will teach you how to optimize your pages in order to get double indented listing in the search engine pages in Google.
Topics Include:

Learning Cache Dates
How to use your XML Sitemap with Google Webmaster Tools
A page not indexed or ranking well?  [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Marketing Tidbits: SEO Scan", url: "http://www.mobilebeat.com/marketing-tidbits-seo-scan/" });</script>]]></description>
			<content:encoded><![CDATA[<p style="center;"><strong><br />
</strong></p>
<h1><strong>Have you ran an SEO Scan Lately?</strong></h1>
<p style="center;"><a href="http://www.stompernet.net/jvp/aw.aspx?b=25&amp;a=1362">http://www.stompernet.net/jvp/aw.aspx?b=25&amp;a=1362</a></p>
<p style="center;">
<p style="center;">In this video, my good friend Andy Jenkins will teach you how to optimize your pages in order to get double indented listing in the search engine pages in Google.</p>
<p><strong>Topics Include:</strong></p>
<ul>
<li>Learning Cache Dates</li>
<li>How to use your XML Sitemap with Google Webmaster Tools</li>
<li>A page not indexed or ranking well?  How to drive page rank.</li>
<li>Avoiding duplicate content</li>
</ul>
<p>Also - here&#8217;s&#8230;</p>
<p>A program is called &#8220;Stomper SiteSeer&#8221; and is free to Mobile Beat readers.  Thanks Andy!</p>
<p>To get started with &#8220;Stomper SiteSeer&#8221;, please visit <a title="Stomper SiteSeer" href="http://www.stompernet.net/goingnatural3/vide3_site_seer_submit">http://www.stompernet.net/goingnatural3/vide3_site_seer_submit</a></p>
<p>Enjoy!</p>
<p>Robert Starkey</p>
<p>.</p>
<p>.</p>
<p>.</p>
<p>.</p>
<p>.</p>
<p>This post sponsored by Outside The Box, provider of plug-and-play planning forms, timelines and more for DJ Intelligence&#8217;s <a title="Event Planning Software" href="http://djintelligence.com">Event Planning Software</a>. Product of the day as of this posting is our <a title="Bar Mitvah Timeline / Bat Mitzvah Checklist" href="http://www.outsidethebox.biz/DJ-Intelligence-Planners/Timelines/c26/p81/Bar/Bat-Mitzvah-|-Day-Of-Timeline-Itinerary/product_info.html">Bar Mitzvah / Bat Mitzvah Day of Itinerary</a>.</p>
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		<title>How to Successfully Navigate Your Business through an Economic Downturn by Terry H Hill</title>
		<link>http://www.mobilebeat.com/how-to-successfully-navigate-your-business-through-an-economic-downturn/</link>
		<comments>http://www.mobilebeat.com/how-to-successfully-navigate-your-business-through-an-economic-downturn/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 15:08:17 +0000</pubDate>
		<dc:creator>Article City</dc:creator>
		
		<category><![CDATA[Business]]></category>

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		<description><![CDATA[An economic downturn is a phase of the business cycle in which the economy as a whole is in decline.This phase basically marks the end of the period of growth in the business cycle. Economic downturns are characterized by decreased levels of consumer purchases (especially of durable goods) and, subsequently, reduced levels of production by [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "How to Successfully Navigate Your Business through an Economic Downturn by Terry H Hill", url: "http://www.mobilebeat.com/how-to-successfully-navigate-your-business-through-an-economic-downturn/" });</script>]]></description>
			<content:encoded><![CDATA[<p>An economic downturn is a phase of the business cycle in which the economy as a whole is in decline.This phase basically marks the end of the period of growth in the business cycle. Economic downturns are characterized by decreased levels of consumer purchases (especially of durable goods) and, subsequently, reduced levels of production by businesses.</p>
<p>While economic downturns are admittedly difficult, and are formidable obstacles to small businesses that are trying to survive and grow, an economic downturn can open up opportunities. A well-managed company can realize the opportunity to gain market share by taking customers away from their competitors. Resourceful entrepreneurs capture the available opportunities, from an economic downturn, by developing alternate methods of doing business that were never implemented during a prior growth period.</p>
<p>The challenge of successfully navigating your business through an economic downturn lies in the realignment of your business with current economic realities. Specifically, you, as the business owner, need to renew a focus on your core clients/customers, reduce your operating expenses, conserve cash, and manage more proactively, rather than reactively, is paramount.</p>
<p>Here are best practices that will help you to successfully navigate your business through an economic downturn:</p>
<p>Goals:</p>
<p>The primary goal of any business owner is to survive the current economic downturn and to develop a leaner, more cost-effective and more efficient operation. The secondary goal is to grow the business even during this current economic downturn.</p>
<p>Objectives:</p>
<p>• Conserve cash.</p>
<p>• Protect assets.</p>
<p>• Reduce costs.</p>
<p>• Improve efficiencies.</p>
<p>• Grow customer base.</p>
<p>Required Action:</p>
<p>• Do not panic&#8230; History shows that economic downturns do not last forever. Remain calm and act in a rational manner as you refocus your attention on resizing your company to the current economic conditions.</p>
<p>• Focus on what YOU can control&#8230; Don&#8217;t let the media&#8217;s rhetoric concerning recessions and economic slowdown deter you from achieving business success. It´s a trap! Why? Because the condition of the economy is beyond your control. Surviving economic downturns requires a focus on what you can control, i.e. your relevant business activities.</p>
<p>• Communicate, communicate, and communicate! Beware of the pitfall of trying to do too much on your own. It is a difficult task indeed to survive and to grow your business solely with your own efforts. Solicit ideas and seek the help of other people (your employees, suppliers, lenders, customers, and advisors). Communicate honestly and consistently. Effective two-way communication is the key.</p>
<p>• Negotiate, negotiate, and negotiate! The value of a strong negotiation skill set cannot be overstated. Negotiating better deals and contracts is an absolute must for realigning and resizing your company to the current economic conditions. The key to success is not only knowing how to develop a win-win approach in negotiations with all parties, but also keeping in mind the fact that you want a favorable outcome for yourself too.</p>
<p>Recommended Best Practice Activities:</p>
<p>The Nuts and Bolts&#8230; The following list of recommended best practice activities is critical for your business&#8217; survival and for its growth during an economic downturn. The actual financial health of your particular business, at the outset of the economic downturn, will dictate the priority and urgency of the implementation of the following best practice activities.</p>
<p>1. Diligently monitor your cash flow: Forecast your cash flow monthly to ensure that expenses and planned expenditures are in line with accounts receivable. Include cash flow statements into your monthly financial reporting. Project cash requirements three-to- six months in advance. The key is to know how to monitor, protect, control, and put cash to work.</p>
<p>2. Carefully convert your inventories: Convert excess, obsolete, and slow-moving inventory items into cash. Consider returning excess and slow-moving items back to the suppliers. Close-out or inventory reduction sales work well to resize your inventory. Also, consider narrowing your product offerings. Well-timed order placement helps to reduce excess inventory levels and occasional material shortages. The key is to reduce the amount of your inventory without losing sales.</p>
<p>3. Timely collection of your accounts receivable: This asset should be converted to cash as quickly as possible. Offer prompt payment discounts to encourage timely payments. Make changes in the terms of sale for slow paying customers (i.e. changing net 30 day terms to COD). Invoicing is an important part of your cash flow management. The first rule of invoicing is to do it as soon as possible after products are shipped and/or after services are delivered. Place an emphasis on reducing billing errors. Most customers delay payments because an invoice had errors, and therefore, will not pay until they receive a corrected copy. Email or fax your invoices to save on mailing time. Post the payments that you have received and make deposits more frequently. The key is to develop an efficient collection system that generates timely payments and one that gives you advance warning of problems.</p>
<p>4. Re-focus your attention on your existing clients/customers: Make customer satisfaction your priority. A regular review of your customers&#8217; buying history and frequency of purchases can reveal some interesting facts about your customers&#8217; buying habits. Consider signing long-term contracts with your core clients/customers which will add to your security. Offer a discount for upfront cash payments. The key is to do what it takes to keep your current customers loyal.</p>
<p>5. Re-negotiate with your suppliers, lenders, and landlord:</p>
<p>i) Suppliers: Always keep your negotiations on the level of need, saying that your company has reviewed its cost structure and has determined that it needs to lower supplier costs. . Tell the supplier that you value the relationship you have developed, but that you need to receive a cost reduction immediately. Ask your supplier for a lower material price, a longer payment cycle, and the elimination of finance charges. Also, see if you can buy material from them on a consignment basis. In return for their price concessions, be willing to agree to a long-term contract. Explore the idea of bartering as a form of payment.</p>
<p>ii) Lenders: Everything in business finance is negotiable and your relationship with a bank is no exception. The first step to successful renegotiations is to convince your lenders that you can ultimately pay off the renegotiated loan. You must point out to your lenders why it would be in their best interest to agree to a new arrangement. Showing them your business plan and your action plan that includes your cost-savings initiatives, along with &#8220;the how&#8221; and &#8220;the when&#8221; of the implementation of your plan is the best way to achieve this goal. Explain to them that you will need their cooperation to insure that you can survive, as well as, grow your business during the economic downturn. Negotiated items include: the rate of interest, the required security to cover the loan, and the beginning date for repayment. A beginning date for repayment could be immediate, within several months or as long as a year. The key is to realize that your lender will work with you, but that frequent and continual communications with them is critical.</p>
<p>iii) Landlord: Meet with your landlord. Explain your need to have them extend the term of your lease at a reduced cost. Make sure you have a clause in the lease agreement that entitles you to have the right to sublet any or all of the leased space.</p>
<p>6. Re-evaluate your staffing requirements: This is a very critical area. Salaries/wages are a major expense of doing business. Therefore, any reduction in the hours worked through work schedule changes, short-term layoffs or permanent layoffs has an immediate cost saving benefit. Most companies ramped up hiring new employees in the good times, only to find that they are currently overstaffed due to slow sales during the economic downturn. In terms of down-sizing your staff, be very careful not to reduce your staff to a level that forces you to skimp on customer service and quality. Consider the use of part-timers or the current trend of outsourcing certain functions to independent contractors.</p>
<p>7. Shop for better insurances rates: Get quotations from other insurance agents for comparable coverage to determine whether or not your present insurance carrier is competitive. Also, consider revising your coverage to reduce premium costs. The key is to have the right balance-to be adequately insured, but not under or over insured.</p>
<p>8. Re-evaluate your advertising: Contrary to the other cost-cutting initiatives, evaluate the possibility of increasing your advertising expenditures. This tactic realizes the advantage of the reduced &#8220;noise&#8221; and congestion (fewer advertisers) in the marketplace. The downturn period a great opportunity to increase brand awareness and create additional demand for your product/service offerings.</p>
<p>9. Seek the help of outside advisors: The use of an advisory board comprised of your CPA, attorney, and business consultant offers you objectivity and provides you with professional advice and guidance. Their collective experience in working with similar situations in past economic downturns is invaluable.</p>
<p>10. Review your other expenses: Target an across-the-board cost-cutting initiative of 10-15%. Attempt to eliminate unnecessary expenses. Tightening your belt in order to weather the downturn makes practical, financial sense.</p>
<p>Proactively managing your business through an economic downturn is an enormous challenge and is critical for your survival. However, through well-planned initiatives, an economic downturn can create tremendous opportunity for your company to gain greater market share. In order to take advantage of this growth opportunity, you must act quickly to implement the above best business practices to continue realigning and resizing your company to the current economic conditions.</p>
<p>Copyright © 2008 Terry H. Hill</p>
<p>You may reprint this article free of charge in your newsletter, magazine, or on your website, provided that the article is unedited, and that the copyright, author&#8217;s bio, and contact information below appears with each article. Articles appearing on the web must provide a hyperlink to the author&#8217;s web site, http://www.legacyai.com</p>
<p>Terry H. Hill is the founder and managing partner of Legacy Associates, Inc, a business consulting and advisory services firm. A veteran chief executive, Terry works directly with business owners of privately held companies on the issues and challenges that they face in each stage of their business life cycle. To find out how he can help you take your business to the next level, visit his site at http://www.legacyai.com</p>
<p>To download a copy of this article, click on this link: http://www.legacyai.com/Article_Downturn.html.</p>
<p> </p>
<p>About The Author</p>
<p>An author, speaker, and consultant, Terry H. Hill is the founder and managing partner of Legacy Associates, Inc., a business consulting and advisory services firm based in Sarasota, Florida. A veteran chief executive, Terry works directly with business owners of privately held companies on the issues and challenges that they face in each stage of their business life cycle. Terry is the author of the business desk-reference book, How to Jump Start Your Business. He hosts the Business Insights from Legacy Blog at http://blog.legacyai.com and writes a bi-monthly eNewsletter, &#8220;Business Insights from Legacy eZine.&#8221;</p>
<p>By signing up for Business Insights from Legacy eZine at http://tinyurl.com/2t4fxs you can keep abreast of the latest tips, tactics, and best business practices. You will, also, receive the free eBook, Jump Start Your Knowledge of Business.</p>
<p>Contact Terry by email at http://www.legacyai.com or telephone him at 941-556-1299.</p>
<p> </p>
<p> </p>
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		<title>Marketing Tidbits: Keyword Metatag Not Indexed</title>
		<link>http://www.mobilebeat.com/marketing-tidbits-keyword-metatag-not-indexed/</link>
		<comments>http://www.mobilebeat.com/marketing-tidbits-keyword-metatag-not-indexed/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 01:48:05 +0000</pubDate>
		<dc:creator>Robert Starkey</dc:creator>
		
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		<description><![CDATA[In a recent post I threw something at you that would come from the view of an amature website owner/maintainer trying to make their site SEO ready - it was the &#8220;Keyword Metatag&#8221;.  Search Engines (Yahoo &#38; WebCrawler) use to use the keywords tag on the page to providing information as to page content.  Google [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Marketing Tidbits: Keyword Metatag Not Indexed", url: "http://www.mobilebeat.com/marketing-tidbits-keyword-metatag-not-indexed/" });</script>]]></description>
			<content:encoded><![CDATA[<p>In a recent post I threw something at you that would come from the view of an amature website owner/maintainer trying to make their site SEO ready - it was the &#8220;Keyword Metatag&#8221;.  Search Engines (Yahoo &amp; WebCrawler) use to use the keywords tag on the page to providing information as to page content.  Google came out and said right from the start that they would be gathering data on a site based on site content topic, inbound links, and more. The other search engines then said, &#8220;oh - ok&#8230; us too&#8221;.</p>
<p><strong>Why am I telling you this?</strong></p>
<p>I want you to know what your sites&#8217; keywords should be because it is important in finding out what other search terms people in your area are using. It&#8217;s equally important for you to know your keywords so that you can build content around them. But <span style="underline;">do not waste your time</span> with the Keywords Meta Tag on your page(s).</p>
<p>Researching Google on the topic &#8220;Death of the Keywords Metatag&#8221; will provide reference materials on this topic.</p>
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		<title>Toshiba Projector - Affordable For Video DJs</title>
		<link>http://www.mobilebeat.com/toshiba-projector-affordable-for-video-djs/</link>
		<comments>http://www.mobilebeat.com/toshiba-projector-affordable-for-video-djs/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 21:24:59 +0000</pubDate>
		<dc:creator>Ryan Burger</dc:creator>
		
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		<category><![CDATA[Video]]></category>

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		<description><![CDATA[TDP-SP1U Projector Features 2,200 ANSI Lumens, DLP® BrilliantColorTM Technology and Value-Added Features for $719
IRVINE, Calif. (June 10, 2008) - Building upon its leadership in the small projector category, Toshiba&#8217;s Digital Products Division, a division of Toshiba America Information Systems, Inc., today announced the company&#8217;s latest lightweight and affordable projector, the TDP-SP1U®. Priced at just $719 [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Toshiba Projector - Affordable For Video DJs", url: "http://www.mobilebeat.com/toshiba-projector-affordable-for-video-djs/" });</script>]]></description>
			<content:encoded><![CDATA[<p>TDP-SP1U Projector Features 2,200 ANSI Lumens, DLP® BrilliantColor<sup>TM</sup> Technology and Value-Added Features for $719</p>
<p><img class="alignleft" style="float: left;" src="http://www.mobilebeat.com/images/TDP-SP1U.jpg" alt="" width="400" height="207" />IRVINE, Calif. (June 10, 2008) - Building upon its leadership in the small projector category, Toshiba&#8217;s Digital Products Division, a division of Toshiba America Information Systems, Inc., today announced the company&#8217;s latest lightweight and affordable projector, the TDP-SP1U®. Priced at just $719 (MSRP), the 4.8-pound projector features impressive color fidelity with DLP® BrilliantColor<sup>TM</sup> technology, an extended lamp life of up to 4,000 hours in economy mode and is suitable for digital home entertainment, video gaming,<br />
classroom installation and mobile business presentations.</p>
<p>With a combination of portability and functionality, the TDP-SP1U projector offers an excellent value with its 2,200 ANSI lumens, 2000:1 contrast ratio (full on/full off), and native SVGA 800 x 600 resolution. To further expand the projector&#8217;s capabilities, the TDPSP1U projector also includes an RS232 port for easy integration with AV network control systems in government, corporate and education markets.</p>
<p>&#8220;As an innovator in mobile computing technology, Toshiba has added the affordable TDP-SP1U to its lineup of award-winning projectors for consumers and business professionals who need a presentation device that can deliver impressive display technology, value-added features and a lower total cost of ownership,&#8221; said Jeff Barney, vice president of marketing, Digital Products Division, Toshiba America Information</p>
<p>Systems, Inc. &#8220;Priced affordably, the TDP-SP1U is versatile enough to provide users with a<br />
lightweight and substantial projector.&#8221; For professional image quality often found on more expensive projectors, the affordable TDP-SP1U projector also features a rich, vibrant DLP® BrilliantColor<sup>TM</sup> display<br />
technology which utilizes up to six separate colors: red, blue, green, cyan, yellow and magenta for a wider variety of accurate, vibrant colors that won&#8217;t fade over time.</p>
<p>BrilliantColor<sup>TM</sup> display technology can enable up to a 50 percent increase in brightness. Providing lamp life efficiency, the Toshiba TDP-SP1U projector&#8217;s lamp is designed to last up to 3,000 hours in standard mode and up to 4,000 hours in economy mode. The Toshiba TDP-SP1U is also a filter-free DLP projector. This technology keeps damaging dust particles from collecting on the projectors imaging elements and therefore may reduce the cost of ownership by requiring one less part to replace, less maintenance and by extending<br />
the projector&#8217;s lamp life. The projector is covered by Toshiba&#8217;s two-year standard limited warranty.</p>
<p>The Toshiba TDP-SP1U is currently available through Toshiba&#8217;s authorized distributors, VARs, mail-order outlets and <a href="http://www.toshibadirect.com">www.toshibadirect.com</a>.</p>
<p>The Toshiba TDP-SP1U projector also includes the following leading edge features:<br />
• Manual digital keystone correction;<br />
• Automatic setup on a fully-loaded presentation remote to ensure worry-free,<br />
professional presentations even in the most unforgiving environments;<br />
• HDTV/DTV compatible for connectivity to a cable or satellite set-top box for viewing<br />
high-definition television;<br />
• Advanced connection options including one computer input (shared as component),<br />
composite and S-video inputs, audio in and variable output capabilities;<br />
• Special monitor-out capabilities to display and view images on a monitor and screen<br />
simultaneously, allowing presenters to face their audience rather than turning<br />
around to read slides as they appear on the screen;<br />
• A 2.0 watt speaker for enhanced presentations;<br />
• Whisper-quiet operation of only 30 decibels (dB) (in low mode) - quieter than a soft<br />
conversation.</p>
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		<title>Marketing Tidbits: SPECIAL SERIES -&#62; Consultations</title>
		<link>http://www.mobilebeat.com/marketing-tidbits-special-series-consultations/</link>
		<comments>http://www.mobilebeat.com/marketing-tidbits-special-series-consultations/#comments</comments>
		<pubDate>Sat, 28 Jun 2008 19:09:32 +0000</pubDate>
		<dc:creator>Robert Starkey</dc:creator>
		
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		<category><![CDATA[meeting]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=312</guid>
		<description><![CDATA[The following is an excerpt from http://start.prodj.com, originally addressed in response to member, &#8220;BB&#8221;. I felt it was worth sharing with those reading &#8220;Marketing Tidbits&#8221; here on Mobile Beat.
The Sales Consultation
I&#8217;ve guided several DJs to conduct their consultations - and works with approximately a 90-95% booking rate. Before I begin, let me state that by [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Marketing Tidbits: SPECIAL SERIES -&#62; Consultations", url: "http://www.mobilebeat.com/marketing-tidbits-special-series-consultations/" });</script>]]></description>
			<content:encoded><![CDATA[<p>The following is an excerpt from <a title="Where the Internet Starts for DJs" href="http://start.prodj.com" target="_blank">http://start.prodj.com</a>, originally addressed in response to member, &#8220;BB&#8221;. I felt it was worth sharing with those reading &#8220;Marketing Tidbits&#8221; here on Mobile Beat.</p>
<p style="center;"><strong>The Sales Consultation</strong></p>
<blockquote><p><span class="postbody">I&#8217;ve guided several DJs to conduct their consultations - and works with approximately a 90-95% booking rate. Before I begin, let me state that by the time they reach the consultation they&#8217;re already sold anyways and price is no longer a factor.</span></p>
<p>When at the consultation, remember that this is yet another opportunity to build the relationship. What you&#8217;re speaking of when &#8220;you go in for the kill&#8221; is called a &#8220;Hard Sale&#8221; in sales terms. My approach is soft. Remember that they have a story to tell, and their story is much more important that your story when they&#8217;re the ones paying.</p>
<p>Think of meeting with your Bride &amp; Groom almost as a &#8220;First Date&#8221;. Ask more questions, do more listening, and less talking. Ask about them as people, learn them as people, and more importantly open up and let them know you as a person. Sales these days are build on personal relationships - we as DJs are no different.</p>
<p>Next - remember that it is our skill that sets us apart of an iPod. So much talk these days about iPod weddings and DJs fearing if it might be their last event - I won&#8217;t have it in my town. You will not find one iPod Wedding here in Lake Havasu City, AZ and that&#8217;s because our residents are taken care of. <img src="http://start.prodj.com/images/smiles/icon_wink.gif" border="0" alt="Wink" /> Trust me - if there was, I&#8217;d hear about it.</p>
<p>As I shared on my <a class="postlink" href="http://blog.outsidethebox.biz/" target="_blank">business inspirational blog</a> the other day&#8230;</p>
<p>Sell with Confidence<br />
Sell with Emotion<br />
Sell with Honesty</p>
<p>Under Promise, Over Deliver.</p>
<p>Your clients want someone who is going to care about them as a person, and truly care about their event. That&#8217;s why I recommend to the DJs I mentor that it is important to tell them that you want to care about their event like their friends and their family care about their event &lt;&#8211; That always catches them off-guard.</p>
<p>Interested in joining my one-on-one private coaching program? My door is open.  Contact me at Robert@<a title="Outside The Box DJ Tools - Forms &amp; Planners, Recordings/Messages and more" href="http://www.outsidethebox.biz/" target="_blank">OutsideTheBox.biz</a>.</p></blockquote>
<p>LEGAL DISCLAIMER: The above is my view points and opinion, not that necessarily of Mobile Beat Magazine or ProDJ Publishing.</p>
<p>FURTHER EDUCATION: To learn about &#8220;The Art of the Soft Sell&#8221; please contact my good friend Mr. Ken Day. Ken be reached via email - Ken &lt;at&gt; <a title="San Diego Wedding Disc Jockey/Entertainment Specialist" href="http://www.Movin-Tunes.com">movin-tunes.com</a></p>
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		<title>iDec: Rackplayback and recording hub for Ipod</title>
		<link>http://www.mobilebeat.com/idec-rackplayback-and-recording-hub-for-ipod/</link>
		<comments>http://www.mobilebeat.com/idec-rackplayback-and-recording-hub-for-ipod/#comments</comments>
		<pubDate>Sat, 28 Jun 2008 17:52:17 +0000</pubDate>
		<dc:creator>Ryan Burger</dc:creator>
		
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		<category><![CDATA[Sound]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=276</guid>
		<description><![CDATA[Cumberland, RI, USA – June 20, 2008. Numark, the world’s leading manufacturer of products for the DJ market, announces iDEC, a professional rack-mount solution offering playback and recording for iPod. 
 
iDEC allows DJs and musicians to integrate iPod audio and video into any 19-inch equipment rack. With high-performance digital audio and video playback, quality digital [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "iDec: Rackplayback and recording hub for Ipod", url: "http://www.mobilebeat.com/idec-rackplayback-and-recording-hub-for-ipod/" });</script>]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><strong><span class="Heading1Char"><span style="font-family: Arial;">Cumberland</span></span><span class="Heading1Char"><span style="font-family: Arial;">, </span></span><span class="Heading1Char"><span style="font-family: Arial;">RI</span></span><span class="Heading1Char"><span style="font-family: Arial;">, </span></span><span class="Heading1Char"><span style="font-family: Arial;">USA</span></span><span class="Heading1Char"><span style="font-family: Arial;"> – </span></span><span class="Heading1Char"><span style="font-family: Arial;">June 20, 2008</span></span><span class="Heading1Char"><span style="font-family: Arial;">.</span></span></strong><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"> Numark, the world’s leading manufacturer of products for the DJ market, announces iDEC, a professional rack-mount solution offering playback and recording for iPod. </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;"> </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;"><img class="alignleft" style="float: left;" src="http://www.numark.com/stuff/contentmgr/files/a0ec5aa5facb1cbd5b1aa20dca154dee/medium/idec_ang_med.jpg" alt="" width="460" height="288" />iDEC allows DJs and musicians to integrate iPod audio and video into any 19-inch equipment rack. With high-performance digital audio and video playback, quality digital audio recording, and a convenient interface, iDEC is an ideal addition to any audio system.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;"> </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">iDEC&#8217;s Universal Dock for iPod permits playback of audio and video from any docking iPod through integrated outputs. It can also record incoming audio in real time at CD-quality 44.1 kHz sampling rate, directly to the docked iPod.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;"> </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">DJs, musicians and installation professionals servicing bars, restaurants, houses of worship and large stadiums will appreciate iDEC as the ideal pro-grade solution for audio recording and audio-video playback for iPod.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;"> </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">Key features of iDEC include: </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size: small;">·</span><span style="font: 7pt ">        </span></span></span></span><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">Large, easy-to-use transport controls and selection wheel</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size: small;">·</span><span style="font: 7pt ">        </span></span></span></span><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">Universal dock for iPod syncs directly with iTunes</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size: small;">·</span><span style="font: 7pt ">        </span></span></span></span><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">Recording inputs with clip indication make recording to iPod a breeze</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size: small;">·</span><span style="font: 7pt ">        </span></span></span></span><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">Record directly to iPod (5th gen &amp; Classic) and iPod nano (2nd or 3rd gen)</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size: small;">·</span><span style="font: 7pt ">        </span></span></span></span><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">RCA line inputs (stereo pair)</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size: small;">·</span><span style="font: 7pt ">        </span></span></span></span><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">RCA line outputs (stereo pair)</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size: small;">·</span><span style="font: 7pt ">        </span></span></span></span><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">S-Video output</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size: small;">·</span><span style="font: 7pt ">        </span></span></span></span><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">Composite video output</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size: small;">·</span><span style="font: 7pt ">        </span></span></span></span><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">2RU 19-inch rack-mountable design</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size: small;">·</span><span style="font: 7pt ">        </span></span></span></span><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">Solid steel industrial construction</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;"> </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-family: Arial;"><span style="font-size: small;">iDEC, the professional audio/video playback and recording integration solution for iPod, will be available from pro audio retailers Q3-2008.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-size: 8pt; font-family: Arial; mso-bidi-font-size: 10.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="Heading1Char"><span style="font-weight: normal; font-size: 8pt; font-family: Arial; mso-bidi-font-size: 10.0pt;">iPod is a trademark of Apple, Inc. registered in the </span></span><span class="Heading1Char"><span style="font-weight: normal; font-size: 8pt; font-family: Arial; mso-bidi-font-size: 10.0pt;">U.S.</span></span><span class="Heading1Char"><span style="font-weight: normal; font-size: 8pt; font-family: Arial; mso-bidi-font-size: 10.0pt;"> and other countries.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: center;" align="center"><span style="font-family: Arial;"><span style="font-size: small;">#<span style="mso-spacerun: yes;">  </span>#<span style="mso-spacerun: yes;">  </span>#</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: center;" align="center"><span style="text-decoration: underline; text-underline: #000AF1;"><span style="color: #000af1; font-family: Arial; mso-bidi-font-size: 13.0pt; mso-bidi-font-family: 'Times New Roman';"><span style="text-decoration: none;"><span style="font-size: small;"> </span></span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><strong><span style="font-family: Arial; letter-spacing: 0pt;"><span style="font-size: small;">About Numark Industries</span></span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; letter-spacing: 0pt;"><span style="font-size: small;">Numark Industries is the global leader of professional DJ and audio equipment, and is recognized for providing progressive breakthrough technology. Since 1971, Numark has designed and delivered innovative products and numerous music industry &#8220;firsts.&#8221; For more information, visit </span><a href="http://www.numark.com/"><span style="font-size: small;">www.numark.com</span></a><span style="font-size: small;">; images are available at </span></span><span style="text-decoration: underline; text-underline: #000AF1;"><span style="color: #000af1; font-family: Arial; mso-bidi-font-size: 13.0pt; mso-bidi-font-family: 'Times New Roman';"><a href="http://www.numark.com/media"><span style="font-size: small;">http://www.numark.com/media</span></a></span></span><span style="font-family: Arial; letter-spacing: 0pt;"><span style="font-size: small;">.</span></span></p>
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		<title>PSWCDT: Grass Skirts, Surfin’ and Sandy Shores by Jay Maxwell</title>
		<link>http://www.mobilebeat.com/pswcdt-grass-skirts-surfin%e2%80%99-and-sandy-shores-by-jay-maxwell/</link>
		<comments>http://www.mobilebeat.com/pswcdt-grass-skirts-surfin%e2%80%99-and-sandy-shores-by-jay-maxwell/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 20:32:13 +0000</pubDate>
		<dc:creator>Staff Member</dc:creator>
		
		<category><![CDATA[Issue #115]]></category>

		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=307</guid>
		<description><![CDATA[Music for a summertime partyFor many years, when I visited my home town in southwest Georgia, and told them that I was a mobile disc jockey, it would require some further explanation. Their typical thoughts when I initially told them that I owned a disc jockey company was that I operated a radio station. Since [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "PSWCDT: Grass Skirts, Surfin’ and Sandy Shores by Jay Maxwell", url: "http://www.mobilebeat.com/pswcdt-grass-skirts-surfin%e2%80%99-and-sandy-shores-by-jay-maxwell/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Music for a summertime partyFor many years, when I visited my home town in southwest Georgia, and told them that I was a mobile disc jockey, it would require some further explanation. Their typical thoughts when I initially told them that I owned a disc jockey company was that I operated a radio station. Since I was a DJ during high school in the mid-70s on WBBK radio, that response was certainly warranted. My response was of course to inform them that a mobile DJ would take equipment and music to the event, such as a wedding or school party and play music for the party so that people could dance. In a single sentence, that helped explain to them what a mobile DJ does. Of course a mobile DJ does a lot more than that short line states, but if you&#8217;ve ever had to briefly explain what you do to someone who doesn&#8217;t have a clue, then chances are you mentioned &#8220;playing music for people to dance to.&#8221;</p>
<p>It does seem that we mobile DJs often think like club DJs, in that we are only doing our job if people are dancing. If no one is dancing we feel that we must be doing something wrong and we need to take corrective action. Though there are clearly times when that is the case, there are many other times when our job is to play music that sets the mood for the occasion. Two occasions should readily come to mind where we initially play music to set the mood rather than to get people to dance immediately-a wedding reception and Christmas party. At almost every wedding reception we play &#8220;mood music&#8221; of either lively jazz, American Songbook, or love songs. For an office Christmas party, there are always plenty of traditional holiday tunes played during the social and dinner hours.</p>
<p>This Magic Night<br />
Another type of event, especially during the summertime, where dancing is not the only focus, is a pool party. To make a real musical splash, a pool party should be flavored with a good sampling of Hawaiian music, with some California surf music, reggae and Carolina beach music stirred in the mix as well.</p>
<p>Pool parties are very common during the summer, as people want to beat the heat by having a cool party by the water. Often community gatherings, corporate functions or birthday parties will have a Hawaiian or beach party theme. While the party is often held around a swimming pool, there are times when it is a &#8220;dry&#8221; event and is held indoors with the same decorations and &#8220;surf&#8217;s up&#8221; feel. Some dancing may take place during the event, but to make it a memorable occasion play a good portion of summertime music. Hawaiian music, Bob Marley, or the Beach Boys drifting from your speakers will instill a carefree mood that is the essence of any good party.</p>
<p>Recently, at the school my children attend, a teacher appreciation luncheon featured a Hawaiian-style setting. The food, the decorations, and the final touch-the music-all helped create the &#8220;island of paradise&#8221; aura. In the middle of their workday, the teachers were treated to a rare break from reality. For just over an hour, they could take Bobby McFerrin&#8217;s advice heard in his catchy tune, &#8220;Don&#8217;t Worry, Be Happy.&#8221; As the teachers exited to return to the classroom, each of them left with a smile on their face-because they had been briefly transported to the white beaches of Hawaii with its soothing waves crashing rhythmically around their sandaled feet.</p>
<p>Island Records<br />
As you can see from this issue&#8217;s song list, there is a pretty wide variety of summertime, feel-good beach music to choose from. A Hawaiian CD with great favorites like &#8220;Blue Hawaii,&#8221; &#8220;Kaimana Hila&#8221; or &#8220;Pearly Shells&#8221; should be part of your repertoire for the traditional sounds of our fiftieth state. Other &#8220;modern&#8221; artists like Don Ho (&#8221;Tiny Bubbles&#8221; and &#8220;Beautiful Kauai&#8221;) and Israel Kamakawiwo&#8217;ole (&#8221;Over the Rainbow/Wonderful World&#8221;) have established a distinctive Hawaiian pop sound and deserve our attention at a gig. And don&#8217;t forget the King of Rock &amp; Roll; Elvis made his contributions to the genre with his legendary hits, &#8220;Rock-a-Hula Baby&#8221; and &#8220;Hawaiian Wedding Song.&#8221; Any groove from the Beach Boys or Jan and Dean will set the California surfs-up mood. For the Carolina shag scene, spin a few from groups like Chairmen of the Boards, the Embers or the Tams. Reggae music, of course, is also associated the islands, so Bob Marley, Jimmy Cliff and UB40 jams should also be played. Parrotheads, those devoted fans of Jimmy Buffett, will also want their own brand of island escapism, so don&#8217;t forget to push play on &#8220;Margaritaville,&#8221; &#8220;Son of a Son of a Sailor&#8221; or &#8220;Volcano.&#8221;</p>
<p>The next time someone asks you what a mobile disc jockey does, perhaps the following explanation would enlighten them. Our ultimate job as a mobile DJ is to create a party where everyone leaves their worries behind and at least for a brief period enjoys life like it should be enjoyed-sharing good times with great friends. We play the music that helps to set the mood for the occasion, as well as music to get people on the dance floor when someone yells, &#8220;Play Something We Can Dance To!&#8221;</p>
<p>Mobile Beat&#8217;s resident musicologist since 1992 (in every issue since #11), Jay Maxwell runs the multi-unit, multi-talent entertainment company, Jay Maxwell&#8217;s Music by Request, LLC, in Charleston, SC. He is also a professor of Mathematics and Business at Charleston Southern University. His passion for detail and continuous research of clients&#8217; requests can be found not only in this column, but also in his annually updated music guide, Play Something We Can Dance To.<br />
Pool Party Pleasures</p>
<p>SONG ARTIST<br />
1 SURFIN&#8217; SAFARI BEACH BOYS<br />
2 TINY BUBBLES DON HO<br />
3 UNDER THE BOARDWALK DRIFTERS<br />
4 BLUE HAWAII ELVIS PRESLEY<br />
5 I CAN SEE CLEARLY NOW JOHNNY NASH<br />
6 PEARLY SHELLS TRADITIONAL<br />
7 MARGARITAVILLE JIMMY BUFFETT<br />
8 I&#8217;VE GOT SAND IN MY SHOES DRIFTERS<br />
9 WIPE OUT SURFARIS<br />
10 KOKOMO BEACH BOYS<br />
11 POKAREKARE ANA TRADITIONAL<br />
12 ROCK-A-HULA BABY ELVIS PRESLEY<br />
13 DON&#8217;T WORRY, BE HAPPY BOBBY MCFERRIN<br />
14 THE TIDE IS HIGH BLONDIE<br />
15 CATCH A WAVE BEACH BOYS</p>
<p>For the rest of the list, subscribe to Mobile Beat to access the online PDF of issue #115 (May 2008) or pick up a hard copy back issue at the MB Store.</p>
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