Event Tune-Up: Watch Out for the “A” Word!

December 23, 2015 by Bill Goode

Portraits of people thinkingSo, you assumed because the photographer said they would come at 2:00, they would be there at 2:00?

Your cousin said they would be the (fill in service here) for your event. You assumed they had all of your (service/product) and would actually be there?

The event starts at 6pm, but you assumed the venue would be open three hours earlier because it usually is?

You assumed that because the (service/product provider) person said they had blue stuff, they would be a lovely shade of baby blue. Instead, they brought navy and periwinkle.

Welcome to one of the worst “A” words in the English language, assume.

According to Dictionary.com, the first definition of assume is, “to take for granted or without proof.”

When one assumes something, they usually take on faith that the detail will play out the way they envision without putting thought or effort into making certain that it, in fact, turns out exactly that way.

Assumptions imply trust and reliability, but more often than not, it is on your part only!

“They said they would have wireless microphones. I assumed they would be lavs and not sticks.”

“They said they had uplighting. I assumed they would have one every three feet and tape the cords down.”

When one assumes something, it usually goes something like the following example:
“ Because it was discussed, but not written down and signed off on by all involved parties, we just assumed that it would work out with this result. We never thought that another result would enter into the equation.”

Assumption implies something else when it comes to planning. It implies that there was an element of homework that was not done. If an idea is not put in writing with a specific plan, but, an outcome is expected from it, it is an assumption on that person‘s part they will receive what they asked for. If the outcome is something else, the assumption has turned into something else… AWRY.

Assumption = Awry

Never assume anything when planning an event, function, element, or something you need. When working on details, document everything. GET IT IN WRITING. From the time the venue opens, the color of the fabrics to be used, the announcements the emcee will make, speeches, lighting, parking, breaks, every detail that matters should be in writing, clearly communicated, and agreed to by all parties. Never be too busy to make sure all details are covered.

The more up-front work you can accomplish getting your list documented, communicated, and signed off on, you will have fewer assumptions to fret over when it comes to event execution.

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Bill Goode Bill Goode (17 Posts)

D.J.B.Goode (also DJBGoode) is Bill Goode, President and Chief Celebration Specialist of A Celebration with music. Goode started while a senior at Cooper City High School near Ft. Lauderdale, Florida, spinning tunes for friends, house parties, and school events. Along with a couple of good friends, two turntables, a Radio Shack mixer, and a lot of borrowed records, what was then called Pasadena Productions (named because they lived in a development called Pasadena Lakes) became more than just a teenage passion for music. DJBGoode started working nightclubs on the beach while attending college and working several other jobs. After graduating with a Bachelor’s degree in Communications from St. Thomas University in Miami, Goode went to work in promotions for WKIS (KISS-FM Country) and WQAM radio in Miami. Working there by day and spinning tunes by night in nightclubs such as Desperados while doing weddings and events as Pasadena Productions let him build the skills that took him even further… After a brief stop in Atlanta and the promise of a job that never happened, a radio station near New York City hired Goode as their Director of Promotion and Marketing, unofficialy called the Fun and Games department. While at WFAS AM&FM in White Plains (Westchester), Goode built a stellar reputation as an event planner, executing all of the station events that contributed to the success of this suburban station. He also brought his DJ business with him and continued to expand his DJ skills in what is the number one market in the world for mobile entertainment and events. After more stops at WRNN-TV in New York and WNGC/WGAU in Athens, Georgia and continuing work as a mobile entertainer, DJBGoode has become a highly sought and popular entertainer who can provide the client with musical and visual elements unmatched anywhere. Goode also believes in contributing to the community and his craft. He has served on the March of Dimes Communications board in White Plains/Westchester, New York, donated time to Make-A-Wish of Georgia and Alabama, served as a DJ for the Susan G. Koemen 3-Day Challenge in Atlanta, and served on the board for the Greater Atlanta chapter of the International Special Events Society. He is also the Formal Events moderator and contributing writer for Mobile Beat Online.


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