Event Tune-Up: Watch Out for the “A” Word!

December 23, 2015 by Bill Goode

Portraits of people thinkingSo, you assumed because the photographer said they would come at 2:00, they would be there at 2:00?

Your cousin said they would be the (fill in service here) for your event. You assumed they had all of your (service/product) and would actually be there?

The event starts at 6pm, but you assumed the venue would be open three hours earlier because it usually is?

You assumed that because the (service/product provider) person said they had blue stuff, they would be a lovely shade of baby blue. Instead, they brought navy and periwinkle.

Welcome to one of the worst “A” words in the English language, assume.

According to Dictionary.com, the first definition of assume is, “to take for granted or without proof.”

When one assumes something, they usually take on faith that the detail will play out the way they envision without putting thought or effort into making certain that it, in fact, turns out exactly that way.

Assumptions imply trust and reliability, but more often than not, it is on your part only!

“They said they would have wireless microphones. I assumed they would be lavs and not sticks.”

“They said they had uplighting. I assumed they would have one every three feet and tape the cords down.”

When one assumes something, it usually goes something like the following example:
“ Because it was discussed, but not written down and signed off on by all involved parties, we just assumed that it would work out with this result. We never thought that another result would enter into the equation.”

Assumption implies something else when it comes to planning. It implies that there was an element of homework that was not done. If an idea is not put in writing with a specific plan, but, an outcome is expected from it, it is an assumption on that person‘s part they will receive what they asked for. If the outcome is something else, the assumption has turned into something else… AWRY.

Assumption = Awry

Never assume anything when planning an event, function, element, or something you need. When working on details, document everything. GET IT IN WRITING. From the time the venue opens, the color of the fabrics to be used, the announcements the emcee will make, speeches, lighting, parking, breaks, every detail that matters should be in writing, clearly communicated, and agreed to by all parties. Never be too busy to make sure all details are covered.

The more up-front work you can accomplish getting your list documented, communicated, and signed off on, you will have fewer assumptions to fret over when it comes to event execution.

Bill Goode Bill Goode (17 Posts)


Filed Under: Mobile DJ Business, Mobile DJ Sales & Marketing