Event Tune-Up: Protect Yourself!

December 2, 2015 by Bill Goode

(when originally this was written)…..Ten years ago, Hurricane Katrina tore apart the gulf coast, and Louisiana and Mississippi. Will the

se people ever be whole again? We grieve for those who lost their lives, but what about those who have lost everything of material importance? It is incredibly hard to place a value on it, but of the quickest ways to recover is to keep working and bring income in, but how can it be done when your world is turned upside down?

The question for today is very simple: How does one recover their business and get rolling again?

Perhaps the solution is not so simple. In order to prepare for loss, one must assume the worst case scenario and build a plan of action to respond. In the world of events, that means so much. If you travel to events, how will you get there? If your business records are gone, how do you know who to call and who you are serving? If your equipment is gone, how do you get replacement equipment in place? If the venue is gone, will there be an event? If your suppliers are no longer operating, how will you get needed items for your event?

The best I can come up with at the moment are ways to protect yourself so you can keep rolling should something unthinkable happen:

– Backup, BACKUP, BACKUP: Make sure all of your important files, videos, photos, contracts, insurance records, contact info, and computer data is backed up and secured offsite, even perhaps out of the area where a trusted associate can get to it on your behalf. Keep important documents sealed in plastic and locked away in a safe deposit box, copies of everything safely stowed out of the area and somewhere you can find them. Insurance documents are key to proving you have coverage when a loss happens, as one of our associates found out when his business burned down a few years ago. His insurance company denied claims until his saved papers proved he was covered!

– Be an Association Member: If you are in an association with a national presence, members who learn about your plight can be a great resource to help keep your business running until you are back at 100%. They can get you loaner/replacement equipment, labor, or any assistance you need to make sure your clients are not affected by your loss.

– Cash is King: Having cash opens doors in an emergency. You can rent, purchase, lease, or otherwise get what you need when ATMs and credit card terminals are down. If you have an emergency fund, get cash from it before the banks close.

– Phone Forwarding: Most phones can be forwarded to other phones with just a few strokes of the keypad on your mobile phone. Forward your business number to someone who can take messages for you until you are prepared to answer the phone again.

– Get OUT!: If you know your area will take some damage, load what you can and get to a safe area. Give yourself time to get out ahead of the storm. Do not wait until the last minute!

– Protect Your Casa: Make sure your family, pets, and home are secure.

– Radio and Phone: Make sure you have batteries and a good radio. Save the phone for calls and texts.

This is just a bare-bones list of advice. Each area of the country has its own unique challenges. Think about what it would take to keep you safe and working should something happen and plan for it.

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Bill Goode Bill Goode (17 Posts)

D.J.B.Goode (also DJBGoode) is Bill Goode, President and Chief Celebration Specialist of A Celebration with music. Goode started while a senior at Cooper City High School near Ft. Lauderdale, Florida, spinning tunes for friends, house parties, and school events. Along with a couple of good friends, two turntables, a Radio Shack mixer, and a lot of borrowed records, what was then called Pasadena Productions (named because they lived in a development called Pasadena Lakes) became more than just a teenage passion for music. DJBGoode started working nightclubs on the beach while attending college and working several other jobs. After graduating with a Bachelor’s degree in Communications from St. Thomas University in Miami, Goode went to work in promotions for WKIS (KISS-FM Country) and WQAM radio in Miami. Working there by day and spinning tunes by night in nightclubs such as Desperados while doing weddings and events as Pasadena Productions let him build the skills that took him even further… After a brief stop in Atlanta and the promise of a job that never happened, a radio station near New York City hired Goode as their Director of Promotion and Marketing, unofficialy called the Fun and Games department. While at WFAS AM&FM in White Plains (Westchester), Goode built a stellar reputation as an event planner, executing all of the station events that contributed to the success of this suburban station. He also brought his DJ business with him and continued to expand his DJ skills in what is the number one market in the world for mobile entertainment and events. After more stops at WRNN-TV in New York and WNGC/WGAU in Athens, Georgia and continuing work as a mobile entertainer, DJBGoode has become a highly sought and popular entertainer who can provide the client with musical and visual elements unmatched anywhere. Goode also believes in contributing to the community and his craft. He has served on the March of Dimes Communications board in White Plains/Westchester, New York, donated time to Make-A-Wish of Georgia and Alabama, served as a DJ for the Susan G. Koemen 3-Day Challenge in Atlanta, and served on the board for the Greater Atlanta chapter of the International Special Events Society. He is also the Formal Events moderator and contributing writer for Mobile Beat Online.


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