Event Tune-Up: Have Your Own Holiday!

October 14, 2015 by Bill Goode

As event pros, we love to celebrate. We have a passion for executing the perfect celebration and a drive to keep doing it.

Christmas, Passover, Independence Day, Cinco de Mayo, Groundhog Day, there seems to be a holiday for everything and a celebration to go with it. Some celebrations go for just hours, others for days. Oktoberfest? That goes on for weeks. Halloween? That is usually a nighttime celebration. These are easy to plan for and large portions of the population celebrate them. For some event pros, these holidays represent a majority of their income and activity for the year. Others plan and execute events for all of these holidays, and more.

What if standard holidays and events are not enough? What if you have a passion for something and think it is not represented?

Why not create your own holiday and own it?

What if you became the authority on National Cranberry Day? What about Summer Kiwifest? What about becoming the authority on National Bacon Day and the proper way to plan large-scale ways to celebrate it?

What would you like to celebrate?

Before coming up with a celebration, the first step is to find out if the item you want to celebrate has an official date tied to it. For this, I recommend going to Chase’s Calendar of Events. It is a catalog of every imaginable holiday and event logged by date. Chances are that if an official date has been set, they will have it logged. The book will also have basic information and contacts to get in touch with for more info on the item.

Once you have done basic research and determined the date, study everything about it. Become the authority so you can determine etiquette and customs based on the item, then develop your event planning strategy. Some public acknowledgement is in order and can be accomplished by writing a press release and sending it to assignment editors at local news outlets (this is a free option) and/or publishing to online sources such as PR Newswire (this will cost a few dollars).

After establishing your expertise on the event and informing the news about that expertise, it is time to advertise to your existing and future clients. If are aware of any clients who have an affinity for your item, that gives you a place to start. Spread the word on your expertise to anyone who will listen!

Once your reputation has been stablished as the go-to event pro who is the expert on the item, you will have set yourself apart from the crowd because of your expertise on that item.

So, who needs an event DJ or planner familiar with National Hot Dog Day?


Bill Goode Bill Goode (17 Posts)

D.J.B.Goode (also DJBGoode) is Bill Goode, President and Chief Celebration Specialist of A Celebration with music. Goode started while a senior at Cooper City High School near Ft. Lauderdale, Florida, spinning tunes for friends, house parties, and school events. Along with a couple of good friends, two turntables, a Radio Shack mixer, and a lot of borrowed records, what was then called Pasadena Productions (named because they lived in a development called Pasadena Lakes) became more than just a teenage passion for music. DJBGoode started working nightclubs on the beach while attending college and working several other jobs. After graduating with a Bachelor’s degree in Communications from St. Thomas University in Miami, Goode went to work in promotions for WKIS (KISS-FM Country) and WQAM radio in Miami. Working there by day and spinning tunes by night in nightclubs such as Desperados while doing weddings and events as Pasadena Productions let him build the skills that took him even further… After a brief stop in Atlanta and the promise of a job that never happened, a radio station near New York City hired Goode as their Director of Promotion and Marketing, unofficialy called the Fun and Games department. While at WFAS AM&FM in White Plains (Westchester), Goode built a stellar reputation as an event planner, executing all of the station events that contributed to the success of this suburban station. He also brought his DJ business with him and continued to expand his DJ skills in what is the number one market in the world for mobile entertainment and events. After more stops at WRNN-TV in New York and WNGC/WGAU in Athens, Georgia and continuing work as a mobile entertainer, DJBGoode has become a highly sought and popular entertainer who can provide the client with musical and visual elements unmatched anywhere. Goode also believes in contributing to the community and his craft. He has served on the March of Dimes Communications board in White Plains/Westchester, New York, donated time to Make-A-Wish of Georgia and Alabama, served as a DJ for the Susan G. Koemen 3-Day Challenge in Atlanta, and served on the board for the Greater Atlanta chapter of the International Special Events Society. He is also the Formal Events moderator and contributing writer for Mobile Beat Online.

Filed Under: Business, Performing, Personal Development