End result worth more than the risk or repercussion

May 15, 2013 by Jason Weldon

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Far too often we find ourselves not doing something because we don’t see the end result clearly enough. So we don’t push through the pain or hard work of getting there. It is not until we see the goal and the clear results of that goal for us to actually take action.

For instance, many of us wedding professionals give up our weekends because it is part of our job, as well as the fact that we love what we do and that we are compensated pretty well for it. To us, the repercussions of not being there for our loved ones and friends on the weekends is worth the reward of how we feel when we work.

The exact opposite holds true for self employed people. The risk of running your own business is what makes the end result worth it. Because the repercussion of going back to work for someone else is just not acceptable. But there are a whole other group of people that think the exact opposite. The reward of being self employed and the freedoms that come with it, just isn’t great enough for some people. So they choose to stay in the working world. The repercussion of failure  just isn’t worth it.

I think it is also interesting that the same people can have different feelings on two different concepts, but yet so entrenched on one of those thoughts that you would think they would always feel the same way no matter what the situation that came at them. For instance, the self employed business owner who is so risky in business, but yet does the same thing every day, day in and day out, because he doesn’t want to be too risky or be a little different.

Or the person who doesn’t want to start their own business because it is too risky, but continues to live life to the fullest and never settle down on one job. Constantly changing their mind and trying different things.

So if we can’t pin point it to the person or personality, what can we determine is the cause? Easy, the goal. If the goal is not clear enough. Not concise enough. We won’t be able to see through the risk or repercussions of doing it. If the idea of adding a new stream of revenue to your company doesn’t give you a big enough reward to get you off the couch and stop watching that TV show, you are not going to do it.

The goal has to be clear. And when that happens, the reward becomes very real. And when the reward becomes real, the risks and repercussions go by the wayside and you turn into a machine that only accepts success and failure is not in the forecast.

So, what goals can you clear up and re-focus on?

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Jason Weldon Jason Weldon (33 Posts)

Jason Weldon is a wedding business consultant who specializes in small to medium-sized companies that want to grow their business. His objective is to help guide people through organizing their thoughts and laying the groundwork for a better, more successful start-up. He currently lives in Philadelphia and is also the president of Synergetic Sound and Lighting, Inc. and DJ and A/V company.


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