Emergency and Disaster Preparedness has both practical and wedding marketing implications

September 14, 2008 by Andy Ebon
Evacuation Route

As I sit here, in Las Vegas, today’s greatest issue is how effective my air conditioning is. Not exactly a big issue.

In the wake of hurricanes Gustav and Ike, like many people, I have had great concerns for many of my friends, who reside, and do business, in the affected areas.

As someone who ran a mobile DJ business during the Loma Prieta earthquake (a 7.1) of 1989, in San Francisco, I have a pretty good understanding of the fears and actualities that affect businesses in the middle of a disaster. Current events have motivated me to blog about wideranging related issues.

Fortunately, hurricanes, and accompanying floods, generally give advance warning of several days. Earthquakes give no notice. Tornadoes give very short notice. Fires are random events.

There are a whole range of emergencies that can beset you, your clients, your business and community. This will be the first of several posts, detailing the human, business, and ethical situations and choices that confront you.

Here is a quick list of some of the topics that will be addressed in upcoming posts.

  • Contractual language
  • Back up equipment
  • Intra-company communications
  • Market area: its risks and ramifications
  • Venue and client emergency situations
  • Backing up business records
  • Insurance Issues
  • Life threatening emergencies at an event
  • Communicating with clients and venues
  • Natural disasters: Before, during and after
  • Accidents: People and vehicles
  • How all these issues are wedding marketing-related

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Wishing all of you in the entire Gulf Coast a minimum of challenges, and a speedy return to business, at full speed.

Andy Ebon
The Wedding Marketing Authority

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Andy Ebon Andy Ebon (78 Posts)

Keith Alan has been in the DJ biz since 1975, started hosting weddings in 1982 and went full-time in 1993. While personally hosting over 60 weddings a year on the weekends, his mid-week programs generate income through out the year. Young children and seniors are the strong points of the business. Outside of the weddings division of Keith Alan Productions, Keith’s summer program, Campardy™ has grown from 1 event in 2000, to 75 events within a 6 week window! Keith is busy with game shows, trivia, photo booths and extreme bingo the other 46 weeks of the year.


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