Welcome to Part 2 of “Discovering And Executing Your Brand To an Audience!” Be sure to check out Part 1 before reading on. If you have already read Part 1, let’s get to it!
Now, we’ll get more in depth with being clear about what your brand is and keeping consistency.
Keep your social profiles in line with your brand. For example, a business card is how you are presented to potential clients upon first glance. If your instagram profile or your website doesn’t represent you in a clear manner, they are going to pass you up. When clients are looking for DJ’s, they want to know that they’re hiring someone who is consistent in their material and “vibe” they will be sending out to the audience.
Being “clear” means we can get a glimpse of your personality and individuality by your logo and artwork. What vision are you trying to portray? Just like an actor has to know their “type” a DJ has to know their “vibe”, and what they want their audience to feel when listening to them. Rather than just “feel”, you need to know what kind of experience you want your audience to have. Every performer is out to provide a one-of-a-kind experience that the audience can only get with them, what experience do you want your audience to leave with?
Remember to be careful when pulling inspiration from your favorite artists. It’s always ok to be inspired by another artist- as every artist has been inspired by someone before them. Make sure you avoid getting lost in the space between pulling inspiration and straight up copying. You might think because that artist is successful, it’s good to mirror them. However, that’s not always the case. You will not get noticed if you are simply copying an already successful artist. You must bring something different to the table; just as they did.
This is why establishing your own personal brand before you try to market yourself is crucial to your success. If you market yourself before you’re ready, you are going to be wasting a lot of time, energy, and money. Know your type, create a unique logo, portray your vision through artwork and designs, and be sure your sound is coming from you and only you! Your audience will start to crave that exclusive sound that only you can provide and be able to recognize the badass that you are.
Filed Under: Business, Digital DJ, Events, Everything Else, Exclusive Online News and Content, Lighting, Music, Performing, Personal Development, Sales & Marketing, Sound, Video
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