To put it mildly, Columbia House has seen better days. The mail-order service went bankrupt this summer, and it’s hard to see the allure of regularly buying movie discs when downloads and streaming are within easy reach. The company thinks it has an answer, however: it’s restarting the Columbia House Record Club with a focus on vinyl records. It’s betting that the resurgence of the old format and the popularity of subscription services (think Birchbox or Lootcrate) will draw in a younger audience. Columbia hasn’t nailed down the launch details yet, but it’d return to the outlet’s roots with membership and steep discounts.
Read the rest at Engadget – http://www.engadget.com/2015/12/26/columbia-house-vinyl-hopes/
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