The contest ran from June 1 – 30, 2009 on YouTube, drawing more than 2,700 views and 33 video entries. A panel of CHAUVET staffers selected the winning entry based on criteria that included originality of the presentation and the product review itself.
Susca won over judges with a “take it anywhere” approach to ShowXpress, a lighting software program that incorporates multimedia files in a user friendly format. He receives a CHAUVET Vue 4.1, a controllable LED “S” shaped array that comes in a compact and functional case design with adjustable bracket and digital control display. In addition to the light fixture, he also receives a customized DJ banner and a “Stay Connected” T-shirt.
“I know this light will help my show go in the right direction,” said Susca of the Vue 4.1 grand prize, valued at more than $300 (MSRP). Susca is a well-known DJ in Southern California, where he has been performing for more than 30 years. He produces shows for nightclubs, schools, weddings and corporate events. Direct Sound has been providing high-end entertainment since 1979.
The YouTube contest is part of a strategic emphasis on grassroots digital marketing by CHAUVET, which includes fan pages on Facebook, YouTube and Twitter. To view the winning entry, watch this…
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