Weddings

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How to write compelling Copy

August 29, 2017 by Terry Lewis
3 Golden rules The purpose of the headline and sub-heading is to compel your couple to read the main copy. The purpose of the main copy is to compel your couple to click your CTA (call to action). The purpose of the CTA is to move your couple onto the next step of your marketing funnel. The headline
 Begin with a benefit driven headline that goes straight to the heart of your bride and grooms desire to gain or avoid something. But don't think you have to stop the there, your headline could address both. Let’s use the headline in this guide as an example: “How to write compelling Copy.” Well, this is definite... [read more]
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Wedding Marketing Help – How To Respond When Brides Ask The PRICE Question Too Soon.

August 22, 2017 by Terry Lewis
So why do brides ask for price too early? A lot frustrations are going on inside a brides head when planning a wedding for the very 1st time. A bride has to source and then make enquiries to around 20 separate suppliers to create her idea of the perfect wedding, and she is doing it all, more often than not, with minimal professional wedding planning experience. And when you factor in the average bride will reach out to a minimum of 3 suppliers in each category, that’s at least 60 initial enquiries (generating at least 60 responses) to simply get her wedding in motion - it’s no wonder brides suffer from overwhelm. And this is why qui... [read more]
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Scarcity – The 7th Wedding Marketing Influencer To Get Brides Booking You.

August 15, 2017 by Terry Lewis
Scarcity Is Good For Your Wedding Business. Things of limited supply are highly valued which is why for example when gold, diamonds, friendship or love are found, they are treasured, secured and protected. If you are small enough to offer a signature wedding experience that can only be served to one couple per wedding day, let brides know they have a ONCE IN A LIFETIME OPPORTUNITY to have you as part of their wedding. Turn limited availability into exclusivity. If you have done a good enough job with the other six influencers I've shared over the past few weeks, and you've got your couple to fall in... [read more]
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Influencers to get you booked – 
Social Proof.

August 8, 2017 by Terry Lewis
Prospects expect you to say you are the best because they know you want their business, so your affirmations of awesomeness will always fall on partially sceptical ears... at least initially. It is much more powerful to have hoards of past clients rave about you because they have no vested interest in their testimonials declaring your brilliance and therein lies the power of a testimonial. The more prospects discover your wedding business being positively talked about by scores of brides, grooms, guests and wedding suppliers both on and offline, the better. So do everything you can to ignite thi... [read more]
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Marketing Mix Tape: Reaching Tech Savvy Couples – Sonny Ganguly

March 25, 2017 by Digital Plus
Join WeddingWire’s Chief Marketing Officer Sonny Ganguly to learn how to remix your marketing to better connect, impress and reach your target client: Millennials. Sonny will discuss how couples find their DJ and Entertainers today, and how you can stand out among the competition to book their business. Plus, take an in-depth look at the latest trends in tech, social media, and mobile that will impact your business in 2017 and beyond. Attend this session to learn: Online marketing tips to reach more couples where they are spending their time The social sites and apps Millennials are liking, loving and disliking this year How the latest tech is impacting your business process and the wedding industry ... [read more]
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Bobby Morganstein Productions How To DVD’s

December 2, 2016 by Digital Plus
Bobby Morganstein Productions How To DVD's   dvd1_fdvd1_b Bar/Bat Mitzvah Basic Production dvd2_fdvd2_b Contests  read more]
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One Percent Solution – Randy Bartlett

December 1, 2016 by Digital Plus
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How to Videos For DJs – Dancing DJs

August 10, 2016 by Digital Plus
Follow Me's/Line Dance & Groovin' Moves In this dvd, your host Maria will instruct you on the hottest dance moves, as well as some of the newest and most requested group and line dances.  Step-by-step the Dancing Dj's dancers teach the dance moves, then demonstrate each dance along with the music. Sales and Marketing Tips for Mobile DJ's In this DVD we will instruct you in over 50 ways to increase your DJ business through cutting-edge selling techniques and marketing strategies.  Host Diana interviews Michael, Manager of Dancing DJ's, in a candid, open forum.  Some of the topics discussed are: where to find new customers, what sales related materials are most effective, how to get referrals and what's the best direct and indirect marketing for DJ companies. ... [read more]
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Weddings 101 – Bill Smith Bill Goode

July 27, 2016 by Digital Plus
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Bridal Show Gold – Andy Ebon

July 27, 2016 by Digital Plus
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