Weddings

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Is your daily routine moving towards, or away from your goal? (1 of 3)

November 17, 2017 by Terry Lewis
This month you’re going to discover if you will ever achieve the goals you’ve set. Print the ‘activity’ column on the table on the below, list your typical daily routine. To get the most value and insight from this exercise, it is essential that you are completely honest and open about what it is you do with your time, for example, if you are: •Waking at 7.00am. •Opening emails at 8.00am. •Doing the school run at around 8.15am and 3.00pm. •Speaking to potential clients around 4.00pm. •On Facebook hourly. Put ink to paper and list your daily habits truthfully in the activity column. Remember t... [read more]
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How To Craft Your Story Part 1

November 14, 2017 by Mitch Taylor
How To Craft Your Story Part 1   Building trust is about putting the other person at ease, finding common ground, with laughter and camaraderie thrown in.  Most of us are trained opposite of that, being told to ask the couple about their engagement, their plans, how they met, etc.  However, that may be putting your client on the defensive.  Think about this...when you first meet someone, do you launch into 20 questions with them?  No, of course not....it’s a natural flowing conversation.  Your clients are often searching for event pros for the first time ever in your category.  You may be in a virtual meet... [read more]
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Are wedding awards an expensive waste of time and money?

November 10, 2017 by Terry Lewis
The short answer is entirely not, the more extended answer reveals so much more. As a six times award winning wedding DJ and now judge for The Wedding Awards, you'd expect me to be pro-awards. Let me explain why I recommend putting the expense of entering near the top of your marketing budget; and why you should invest valuable time shaping your company to win. 1. There can only be one winner granted, but that could be you! So what does winning mean? Well, to the cynics I've debated with over the years, it means nothing. They've told me it's just a hollow badge on your website. Some cynics have even tried to persuade me that brides... [read more]
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How to write compelling Copy

August 29, 2017 by Terry Lewis
3 Golden rules The purpose of the headline and sub-heading is to compel your couple to read the main copy. The purpose of the main copy is to compel your couple to click your CTA (call to action). The purpose of the CTA is to move your couple onto the next step of your marketing funnel. The headline
 Begin with a benefit driven headline that goes straight to the heart of your bride and grooms desire to gain or avoid something. But don't think you have to stop the there, your headline could address both. Let’s use the headline in this guide as an example: “How to write compelling Copy.” Well, this is definite... [read more]
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Wedding Marketing Help – How To Respond When Brides Ask The PRICE Question Too Soon.

August 22, 2017 by Terry Lewis
So why do brides ask for price too early? A lot frustrations are going on inside a brides head when planning a wedding for the very 1st time. A bride has to source and then make enquiries to around 20 separate suppliers to create her idea of the perfect wedding, and she is doing it all, more often than not, with minimal professional wedding planning experience. And when you factor in the average bride will reach out to a minimum of 3 suppliers in each category, that’s at least 60 initial enquiries (generating at least 60 responses) to simply get her wedding in motion - it’s no wonder brides suffer from overwhelm. And this is why qui... [read more]
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Scarcity – The 7th Wedding Marketing Influencer To Get Brides Booking You.

August 15, 2017 by Terry Lewis
Scarcity Is Good For Your Wedding Business. Things of limited supply are highly valued which is why for example when gold, diamonds, friendship or love are found, they are treasured, secured and protected. If you are small enough to offer a signature wedding experience that can only be served to one couple per wedding day, let brides know they have a ONCE IN A LIFETIME OPPORTUNITY to have you as part of their wedding. Turn limited availability into exclusivity. If you have done a good enough job with the other six influencers I've shared over the past few weeks, and you've got your couple to fall in... [read more]
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Influencers to get you booked – 
Social Proof.

August 8, 2017 by Terry Lewis
Prospects expect you to say you are the best because they know you want their business, so your affirmations of awesomeness will always fall on partially sceptical ears... at least initially. It is much more powerful to have hoards of past clients rave about you because they have no vested interest in their testimonials declaring your brilliance and therein lies the power of a testimonial. The more prospects discover your wedding business being positively talked about by scores of brides, grooms, guests and wedding suppliers both on and offline, the better. So do everything you can to ignite thi... [read more]
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Marketing Mix Tape: Reaching Tech Savvy Couples – Sonny Ganguly

March 25, 2017 by Digital Plus
Join WeddingWire’s Chief Marketing Officer Sonny Ganguly to learn how to remix your marketing to better connect, impress and reach your target client: Millennials. Sonny will discuss how couples find their DJ and Entertainers today, and how you can stand out among the competition to book their business. Plus, take an in-depth look at the […]To access this post, you must purchase Digital Plus.... [read more]
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Bobby Morganstein Productions How To DVD’s

December 2, 2016 by Digital Plus
Bobby Morganstein Productions How To DVD’s   Bar/Bat Mitzvah Basic Production Contests   Bar/Bat Mitzvah Full Production   Party Dances   Creative Games     Creative Games 2   Party Dances 2   Party Dances 3   Party Moves   Party Dances 4   Party Moves 2   Creative Games 3   Party Dances 5To access this post, you must purchase Digital Plus.... [read more]
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One Percent Solution – Randy Bartlett

December 1, 2016 by Digital Plus
To access this post, you must purchase Digital Plus.... [read more]