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How To Craft Your Story Part 1

November 14, 2017 by Mitch Taylor
How To Craft Your Story Part 1   Building trust is about putting the other person at ease, finding common ground, with laughter and camaraderie thrown in.  Most of us are trained opposite of that, being told to ask the couple about their engagement, their plans, how they met, etc.  However, that may be putting your client on the defensive.  Think about this...when you first meet someone, do you launch into 20 questions with them?  No, of course not....it’s a natural flowing conversation.  Your clients are often searching for event pros for the first time ever in your category.  You may be in a virtual meet... [read more]
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The Most Important Gear You Own

November 9, 2017 by Mitch Taylor
The Most Important Piece of Gear You Own What’s the most important piece of gear you own?  The speaker manufacturers say you can’t have a party without sound so it’s GOTTA be the thump in the room.  Lighting companies will argue that nothing can transform a room like their products so you NEED to pay for what they offer and create to ultimately sell your client.  Microphone manufacturers will say that nothing compares to their product when it comes to getting people’s attention and moving people in a room.  Each entity has their points.  I would argue that the MOST important piece of gear you own is a mirr... [read more]
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Search Your Past Clients

November 7, 2017 by Mitch Taylor
Do you ever search your PAST clients?  You should.  If you don’t know the past, you’re bound to repeat it is a common phrase in our lexicon.  Searching my past clients is something I have done in the past and something I will continue to do in the future.  I believe this is of great importance to the success of your business.  In going through your past client list, ask yourself “Who did I love working with?”  Do you share some of the same characteristics and personality traits as your past clients?  Is your ideal client completely opposite from you?  How can you understand if you have the same characteristics or di... [read more]
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Busker Business

September 26, 2017 by Mitch Taylor
Busker Business My wife and I traveled to New Orleans this past year and what an experience. New Orleans was amazing. I can't say enough things about the city, the vibe, the experience. When you go to New Orleans or you go to France or you go to many major metropolitan cities in the United States you'll see different things. Some of those things can be pretty eye opening. In New Orleans, there are many street performers there.  That brings me to this article, and how sales is like the life of a busker, or street performer as they are sometimes more commonly known as.  This experience brought me back to something I had learned over a d... [read more]
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Wedding Marketing Help – How To Respond When Brides Ask The PRICE Question Too Soon.

August 22, 2017 by Terry Lewis
So why do brides ask for price too early? A lot frustrations are going on inside a brides head when planning a wedding for the very 1st time. A bride has to source and then make enquiries to around 20 separate suppliers to create her idea of the perfect wedding, and she is doing it all, more often than not, with minimal professional wedding planning experience. And when you factor in the average bride will reach out to a minimum of 3 suppliers in each category, that’s at least 60 initial enquiries (generating at least 60 responses) to simply get her wedding in motion - it’s no wonder brides suffer from overwhelm. And this is why qui... [read more]
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Influencers to get you booked – 
Social Proof.

August 8, 2017 by Terry Lewis
Prospects expect you to say you are the best because they know you want their business, so your affirmations of awesomeness will always fall on partially sceptical ears... at least initially. It is much more powerful to have hoards of past clients rave about you because they have no vested interest in their testimonials declaring your brilliance and therein lies the power of a testimonial. The more prospects discover your wedding business being positively talked about by scores of brides, grooms, guests and wedding suppliers both on and offline, the better. So do everything you can to ignite thi... [read more]
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The Front Office EXTREME Makeover (Powered By Customer Manager Pro)

April 5, 2017 by Mobile Beat
To access this post, you must purchase Digital Plus.... [read more]
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Creating Autonomy: The initial steps to get the business to work for YOU – Jason Weldon

April 5, 2017 by Mobile Beat
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Weekday Wealth: How To Increase Revenue on Monday through Friday – Rob Peters

April 5, 2017 by Mobile Beat
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Overkill, What DJs Do Wrong – Trevor West

April 5, 2017 by Mobile Beat
To access this post, you must purchase Digital Plus.... [read more]