Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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Social Network Marketing: Your Image

June 6, 2017 by Jesse Swanson
Social media, more specifically Facebook, can be the best thing and the worst that ever happened to the DJ industry depending on how you look at it. It’s given a platform for anyone to call themselves a business owner or professional over night. It’s also given us as wedding entertainers a very direct way to interact with our clients and build relationships. There are two sides to the coin and I know the opinions are all over the place. In this article I would just like to give some insight into how to embrace the technology and make it work for you. Facebook isn’t going anywhere so we might as well take advantage of what it has to offer.   The first things we look at when we visit someones Facebook page, read more]
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Common flaws in wedding DJ websites – Why MORE price shoppers THAN high spending brides contact you (Part 1 of 2)

June 6, 2017 by Terry Lewis
If you have not read my previous blog, please go back and take a look because this lesson builds on that training… If you are currently getting more price shoppers than value buyers, the miscommunication is most likely in your marketing message, your personal letter to your avatar. And because the greatest chance of someone forming an opinion of you is via your website, I would suggest your problem stems from there. You see, the reason price shoppers are attracted to you at the moment is because you are ‘inadvertently’ appealing to them. And if you are attracting price shoppers, you are less likely to appeal to t... [read more]
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Never Put All Of Your Eggs In One Basket

June 6, 2017 by Mitch Taylor
  I've shared a few personal stories here over the last few months and this article is going to be no different. If you’ve  ever heard me speak you’ve heard me talk about growing up in a log cabin in a small town in Ripley Maine, population about 450 people. What you don't know is that literally next door to that town is the town I went to high school, Dexter Maine, population around 3500.  Dexter Maine back then was known for one thing, Dexter Shoes. If you are maybe 30 something 40 something years old, you may have heard of Dexter Shoes. The company existed for over 30 years in that small little town... [read more]
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Instagram-Ready Pictures

June 4, 2017 by Staci Nichols
But Staci, Instagram is for photographers, hair stylists, and make-up artists, isn’t it?” Kindly direct your eyes to the screenshots showing how I booked Robin’s wedding by simply searching #SanDiegoWedding on Instagram, leaving a non-spammy comment on her post about venue shopping, and having a non-salesy profile that resonated with her (i.e. not a “gig log” or a bunch of promotional flyers). And did I mention she’s definitely an ideal client, her wedding is in November 2018, and I’m the first vendor she has booked? OK, so now that I have your full attention... Wedding photographers have pretty much all heard of the legendary Jasmine Star. ... [read more]
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Devil Is In The Details Mitch Taylor Taylored Sales

The Devil Is In The Details

May 30, 2017 by Mitch Taylor
Devil Is In The Details Mitch Taylor Taylored SalesA long time ago I was working in Metro Detroit performing at weddings. I had a client who had a Friday night reception, and they hired a horse drawn carriage to bring them from the ceremony site to the reception. At the time, I thought that was an awesome touch.  The problem was is they didn't factor in the fact that they'd be traveling through the Detroit traffic to get to the country club and therefore arriving an hour and a half late. This caused dinner to be an hour and a half late that evening and guests were eating their rolls at the tables first.     They didn't ... [read more]
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Go Far With The Right PR

May 25, 2017 by Brian Lawrence
Word of mouth is arguably the most powerful marketing tool. A referred customer is more likely to book your services. Even better, most will book your services without even comparing you to the competition. The main reason? Trust was established from the start. 10888776353_9c71574e19_bPublic relations can oftentimes be a proactive art, but you must create the positive word of mouth about your business. If you’re the subject of a magazine, blog, or newspaper article, that subconsciously implies endorsement to readers by a reputable source. In a sales situation, this will often give the client the same level of respect and trust they would feel if ... [read more]
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How to Turn One Wedding Into 4 Blog Posts

May 25, 2017 by Stephanie and Jeff Padovani
Repurposing content! This was a huge theme at Social Media Marketing World, the world's biggest and baddest social media conference, which I had the pleasure of attending last month. In a nutshell, s-l-o-w d-o-w-n the non-stop hamster wheel of creating fresh content for your blog and social media accounts simply by changing the way you think about your content. One wedding is a gold mine of content opportunities...trust me! #1 - The “Real Wedding” Write-Up So, this is the “duh” blog post. Not sure how to structure a real wedding write-up for maximum SEO and marketing value? Check out my post... [read more]
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communication is key part 1

Communication Is Key Part 2

May 25, 2017 by Mitch Taylor
communication is key part 1Here's the continuation of last week's article on Communication Is Key.  Remember we left off with her stating what others are doing and how they aren't being helpful.  Here's how we responded:   My response:   Hi Amber,   Sure...we can do that.  When's a good time for us to get together to chat about your wedding?   Mitch   Bride’s Reply   Mitch,  I work in Marquette at Lowe's.  My next days off are Monday and Tuesday.  I have a cake appointment in Marquette on Monday at 12pm.  Where are you located and what is a good time for you... [read more]
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DJ Tips In Under A Minute: Pricing And Structure Of Prices

May 25, 2017 by DJ Jay
All right. DJ tips in under a minute. I found this really cool article off of a link on Facebook. It's the Seven Pricing Mistakes That Can Seriously Stifle Sales. So where do you come up with your pricing? Do you change your pricing? Is your pricing comfortable to your clients? Are you selling value? Are you selling time? Are you ending in the number nine? Are you using the context correctly when you're offering things? Are you explaining it correctly? Do you have various pricing so that different groups can see different values? It's a really cool article. I'm going to put a link to this. It's a HubSpot article in the end of the video down in the description. So check it out. Look at your pricing and look at some of the mistakes that are commonly made when it comes to pricing and see if you need to redo your... [read more]
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Be a problem solver, not a salesman.

May 23, 2017 by Jesse Swanson
Sales: Listening and solving potential client problems As DJ’s we're very passionate about music and entertaining a crowd. We get that amazing adrenaline rush when a packed dance floor is having a big reaction to a song we played or something we said. The unfortunate fact is that many DJ’s out there, from newbies to veterans, struggle immensely with the sales process. In this article I would like to share a very simple mistake that most of us make. Something that might seem so very basic, but if you make this one change I promise you will see an increase in your closing rate.  Many of us got into this business as performers and not... [read more]