Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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Drop Your Pants Part 2

Drop Your Pants Part 2

May 11, 2017 by Mitch Taylor
Drop Your Pants Part 2It may seem tempting during the cold blustery fall days to drop your price to get that event but what are you doing for future clients that want to book you and the referrals that they generate? You are setting a precedent in the marketplace for clients to tell their friends “Well…just ask him for a discount and he’ll drop his pants for you too and give you a deal just like me.” Do you want to be known as the “pants dropper” in your market? To paraphrase Mark Ferrell, you can either stand out in business or be OUTSTANDING. Which one do you want to be? You stand out in your offerings to ... [read more]
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Impact Mitch Taylor Taylored Sales

Impact

May 9, 2017 by Mitch Taylor
Impact Mitch Taylor Taylored SalesImpact. Yes the word impact’s definition is to have an impact. It’s often used with or to impinge or make contact especially forcefully. How are you having an impact on someone else's life?  What impact do you have on people?   Here's the funny thing.  The average number of people at a wedding reception is about 200.  What's the average number of people at a funeral?  200.  The number for two of the biggest life celebrations is about the same...200. The reality is you have the same number of people at the start of your life as you begin to mature into adulthood and becoming married as you do at the close o... [read more]
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By the Numbers

May 8, 2017 by Matt Radicelli
Financial statements and business metrics are the most exciting things EVER!,”... said no one. Ever. Except me. Besides providing superior products and services than those of your competitors (coupled with stellar customer service I might add), I’d argue that understanding your company’s financials, metrics, and having a series of dashboards for your company is the most important (and most commonly overlooked) item you could do to improve your business this year. Spoiler Alert: I’m not just talking about financial statements...I’m talking about measuring anything and everything that’s important to keeping your business healthy and GROWING. Here ar... [read more]
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Staying On Top of Your Business After Transitioning to Full Time

May 5, 2017 by Stephen J Clayton
Congratulations! You just made the transition from part time DJ, to full time DJ! You have chosen to take on your business full throttle and invest in yourself. In this blog, we will discuss a few tips on how to make sure you're able to keep your full time status. These are just a few key ways to stay on top of your business! Make sure your website is ALWAYS up to date! Keep your site updated with your recent work. Include photos, videos, anything that shows your crowd having a good time! You can even incorporate blogs, thus eventually leading to another stream of income from ads if you stick to it. Keep your social media up to dat... [read more]
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Drop Your Pants Part 1 Mitch Taylor Taylored Sales

Drop Your Pants Part 1

May 4, 2017 by Mitch Taylor
Drop Your Pants Part 1 Mitch Taylor Taylored SalesDrop Your Pants That’s an old adage that is used in the car business when the salesperson would come in from the lot and talk to the manager about the customer who only wanted to know the price of the red Chevy Impala on the lot. No matter what the salesperson tried to say or do, the customer only wanted to know one thing. THE PRICE. The sales manager would then go out or send out another salesperson with the original salesperson and “drop their pants” and give them a rockbottom price. With the “slow” season upon us for performances here in the Midwest, is... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Dealing With “Fake” Inquiries

May 3, 2017 by Jason Rubio
If you've been in business for a while, you may have already received a "suspicious" inquiry for booking your services. If you don't know what I'm talking about, I'm talking about those emails or calls you get from a "client who wants to book your services," but it is really a competitor, trying to find out more about your business. It's a super competitive business, so competitors always want to know what you're up to. We've gotten so used to these inquiries that they're easy to spot. Here is what we've noticed along the way, that helps us spot a fake inquiry from a mile away. (Of course now our competitors will read this and try to change their techniques) :) Email Address  The email addresses for these fake inquiries are almost always from Yahoo or from a less popular email provider. Why? It's easie... [read more]
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Wedding Articles Are Often a Fountain of Misinformation

May 2, 2017 by Brian Lawrence
The internet allows everyone to be educated consumers. Before meeting you, your prospect is armed with questions to ask, has researched your competitors, and is likely to be influenced by articles they’ve read on wedding websites, blogs and in wedding magazines. 3978938250_9cb51c28dc_bUnfortunately, most wedding articles are a fountain of misinformation. The best authorities in the wedding industry are wedding professionals, boasting hands-on experience with the services they provide, as well as understand the real needs that wedding couples have on the day of their wedding (rather than what they think their needs are going to be). Oft... [read more]
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State of the DJ Industry

May 2, 2017 by Matt Martindale
Mobile Beat is proud to present the first annual “State of the DJ Industry” survey results, with questions and data compiled, analyzed and scribed by marketing guru, in-house economics nerd, and Mobile Beat presenter, Matt Martindale. What follows is just taste of the data that came from 1,291 completed surveys—a healthy sample size. IF you completed the full DJ survey and included your email address as requested, you will already be receiving via email, a free copy. If you didn’t do the survey but would also like to see the full 11-page report, simply log into your Mobile Beat account at www.mobilebeat.com. In the full report, you will: Learn what states had the largest revenue increases and decreases in 2016 and a few notable trends.read more]
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Make the Turn Toward Big Success

April 29, 2017 by Justin Miller
How would you like to see more big chunks of money in your business? How can you start getting those $10,000+ gigs you keep hearing about but never seem to be able to close the deal on? Well, you have to be different—with the emphasis on YOU. This has more to do with how you think, how you see yourself, your vision and your ability to explain it than it does your equipment, your business plan, your emcee training, and dare I say it as a marketing consultant: even your marketing tactics. There are three main ways I help people in my consulting business: Help you to get more leads that are ready to spend with you How to get people to spend m... [read more]
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Book of the Month: Unshakeable By Tony Robbins

April 28, 2017 by Michael Cordeiro
If "macro" and "micro economics" and "fiduciary" sound like items on an Indian take out menu to you, don't feel bad. Understanding the world of finance, the stock market, and planning for retirement is mind boggling. My eyes just glaze over any time someone starts "speaking" math. The hard truth is that in today's world of an uncertain economy and individual retirement plans, one has to be very savvy and knowledgeable to get ahead of the game and have financial security. Super lifestyle guru Tony Robbins' new book Unshakeable decodes the financial gibberish and double-talk of Wall Street into a navigable plan of action for financi... [read more]