Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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4 Ways To Build Trust

August 15, 2017 by Mitch Taylor
Four Ways To Build Trust.    In this article we are going to explore three ways to build trust.  The first way is straight from my book “S.A.L.E.S. 4 Event Pros” and that is Share Your Story First. There are lots of reasons why to share your story first.  The first one is to allow your clients get acclimated to their surroundings. Most times they've never really walked into a place of business and then met with an event professional before. Set yourself and your clients up for success. Another way to build trust in this situation is to let them know where you're from. However when sharing where you are from, don’t just na... [read more]
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Know When to Use Your Own Equipment or Subrent

August 11, 2017 by Stephen J Clayton
Your business is growing and you suddenly have more events than equipment! This is the best problem to have, because it might be a telling sign that it’s time to kick it up a notch in your business. Maybe it’s time to go full time if you already haven’t (check out earlier blogs to find out if it’s the right time for you), maybe you should invest in more inventory, or maybe you’re in the starting phases of your business and investing in more equipment wouldn’t be the smartest financial choice. That’s ok! Luckily, there are tons of companies that you can sub-rent equipment from. There are certain events that will... [read more]
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Double Your Wedding Business Revenue in the Next 12 Months

August 10, 2017 by Stephanie and Jeff Padovani
In this article for Book More Brides, David James of Plan My Perfect Wedding tackles how to Double Your Wedding Business Revenue in the Next 12 Months... Would you love to wake up to an influx of sales or leads in your email inbox every day? Who wouldn’t right? Double Your Wedding Business Revenue in the Next 12 Months There are a ton of service providers in the wedding industry who struggle to pay the bills because they aren’t getting enough sales or leads for their business. You already have access to some great content and useful marketing articles on the Book More Brides blog, such as How I started my wedding busine... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Be the Amazon of Your DJ Market

August 10, 2017 by Jason Rubio
In today's society, everything is immediate. We want what we want, and we want it now! There's a reason why Jeff Bezos (Amazon CEO) recently surpassed (briefly) Bill Gates as the richest person in the world. In fact, he's $1 Billion away from being the richest person in the world! It's no coincidence that this happened. Jeff created a great formula for success that we strive to mimic, and you should too! In a nutshell, Amazon provides three great things: 1. Fast Service (shipping your product to you), 2. Great Prices, and 3. Amazing Customer Service. Let's discuss this, further. Regarding fast service, Amazon has been known for their prime benefits. It has been free 2 Day shipping for quite some time. I believe it's now 4 days for many products; however, for certain cities, they have free same day and one... [read more]
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Marathon Days: How To Survive A Bridal Show

August 9, 2017 by Jeff Heidelberg
Booths and brochures as far as the eye can see. A once empty convention center hall is now adorned with flowers, cake samples and men in suits. It’s quiet but anticipation lingers in the air for the first rush. It’s bridal show day. A day that can boost business but can have a toll on feet and the mind. Last year I was part of over a dozen bridal shows. Some had thousands of attendees while others barely scratched 20. Here is my comprehensive guide on surviving a bridal show. Note this guide does not include anything about selling since everyone has their own unique secret sauce of doing that.   Double the Pleasure, Double the Fun Dress shoes are notorious for being uncomfortable. New leather shoes cut into your feet harder than an angry girlfriend cutting into soul with her eyes. A secre... [read more]
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Influencers to get you booked – 
Social Proof.

August 8, 2017 by Terry Lewis
Prospects expect you to say you are the best because they know you want their business, so your affirmations of awesomeness will always fall on partially sceptical ears... at least initially. It is much more powerful to have hoards of past clients rave about you because they have no vested interest in their testimonials declaring your brilliance and therein lies the power of a testimonial. The more prospects discover your wedding business being positively talked about by scores of brides, grooms, guests and wedding suppliers both on and offline, the better. So do everything you can to ignite thi... [read more]
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The Wedding Coordinator: A DJ’s Best Friend?

August 8, 2017 by Justin Reid
I was recently at a regional DJ conference and was quickly reminded of how much a lot of DJ’s can’t stand wedding planners and coordinators. One of the speakers made a quip about the wedding planner and there was a collective groan. I always find this disdain very puzzling. “One of the best referral sources, you can’t stand” I thought to myself. Look, I’ve worked with some coordinators and planners in the past that I didn’t care for, but I’ve always tried very hard to make them feel like we are on their team and that we want, what they want. After all, our job is to provide the best service to our couples. Maybe you’re think... [read more]
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Building Rapport

August 8, 2017 by Mitch Taylor
A past salesperson friend of mine used to talk about rapport but he pronounced it as “rappert”, which is kinda funny with today’s lexicon.  This article is about finding ways to establish rapport. Rapport happens when you are creating something personal with someone else. You create a personal connection when you share something personal that the other person can relate to.  Ask questions.  Learn about the other person.  Come from a place where you genuinely WANT to learn, and not just to further your own sales agenda.  Ask questions.  Something like “What do you hope to get out of working with us?”  Now, here’s a quest... [read more]
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Want vs Need

August 3, 2017 by Mitch Taylor
Want vs. Need I was tuned in to the TV recently and I'm constantly amazed at the barrage of ads and messages sent to us regarding products and services.  Target marketing has been around for years and of course my kids (and present company included of course) are  prone to seeing a brand, ad or message and immediately saying "I WANT that" or I NEED that".  The fact that I have to go through my kids toys before Santa arrives and donate at least half of them to Goodwill proves that their spoiled and certainly have more than they need.  I'm sure if you have children in your life or have experienced the same thought process before you can ... [read more]
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The Phrase That Pays – You

August 1, 2017 by Mitch Taylor
The final article in our series of breaking down the phrase “How Can I Help You?”.  Earlier we found out that “you” are in fact the most important person, right?  However, when you ask the question “How can I help you?”, let’s think about you from both the “I” standpoint and the client standpoint.  Why?  Because you should always treat others how you want to be treated.  If you examine the “you” from the standpoint of how you would want to be treated if you were your own customer, it helps you better understand how to take care of your customer and create a win-win. One of the biggest lessons I... [read more]