Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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Cautionary Tale Part 2 Systems Business

A Cautionary Tale Part 2

March 9, 2017 by MitchTaylor
A Cautionary Tale Part 2 [caption id="attachment_103603" align="alignleft" width="300"]Cautionary Tale Part 2 Systems Business A Cautionary Tale Part 2[/caption] Systems are crucial and they MUST be in every facet of your business…not just one or two.  Many people dislike the word “systems.”  They think that it templates things too much.  That systems take the human element out of the connection with the client, the numbers and that systems can destroy the heart and soul of the business.  To the contrary, systems allow you to re-energize... [read more]
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3 Wedding Marketing Lessons From a Company Who Pisses People Off

March 8, 2017 by Stephanie and Jeff Padovani
  Have you ever played the game, Cards Against Humanity? My step-sons introduced it to us, and it is by far the most irreverent, disgusting and politically incorrect game that’s ever existed. ... [read more]
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Is There Really No Place Like Home?

March 7, 2017 by Brian Lawrence
If you’re operating your DJ business out of your home, it’s probably because of convenience and low overhead. Showcasing a modern and sleek website and having good online visibility and strong reviews can make a home-based business look just as reputable and credible as an office or storefront location. 3088798472_afe99be01f_z But there is a downside. It’s difficult to juggle the different roles as a businessperson, spouse, and parent. And it’s challenging to mentally leave work when you are not physically leaving work. Leaving a physical location after a full day of work and driving home creates a psychological shut d... [read more]
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Your Reputation Is Everything Part 1

March 6, 2017 by StephenJClayton
Welcome to Part 1 of “Your Reputation Is Everything!” Series. In this series we are going to cover the basics of reputation, why it’s important, and how to make a good reputation eventually lead to authentic, long lasting relationships with your clients. Business is essentially about building valuable relationships.  More often than not, people like to do business with people that they like. This may be because you share a common interest, goal or achievement. Client retention is one of the intricate parts of any business. When a DJ is moving into the event production world this can be magnified. Which is why having a rela... [read more]
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5 Ways to Attract Wedding Leads With Images

March 4, 2017 by Stephanie and Jeff Padovani
What’s the power of an IMAGE? A single image can:
  • Start a movement.
  • End a war.
  • Evoke tears, laughter or anger.
Images are powerful stuff. Photographers know this well; they’ve based their livelihoods on it! The best way to explain is, well….to show you. These are two of the most “liked” images on Facebook from 2015. read more]
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Austin's Best DJs Blog

Do You Need Social Media For Your Business?

March 3, 2017 by Jason Rubio
Social media is everywhere. You can't go one day, perhaps even one hour, without hearing someone talk about something they saw on Facebook, Instagram, Snap Chat, or any other social media. It goes without saying that social media is a huge part of our lives! So this brings me to the title and question, do you need social media for your business? The short, easy answer is yes and the good news is, it's not too difficult! Whether you're a DJ, a photographer, run a photo booth, or any business that provides services for public and private events, social media is a must. Social media provides social proof. Social proof is basically a way to "ease the minds" of your current and potential clients about your business. First, establish social media accounts for your business. Be sure to update <... [read more]
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A Cautionary Tale Part 1 Mitch Taylor Gitomer Licensed Trainer Taylored Sales

A Cautionary Tale Part 1

March 2, 2017 by MitchTaylor
[caption id="attachment_103153" align="alignnone" width="389"]A Cautionary Tale Part 1 Mitch Taylor Gitomer Licensed Trainer Taylored Sales A Cautionary Tale Part 1[/caption] Tell me if this sounds familiar.   Person “A” works in an industry for years, learning, implementing, becoming excellent at product knowledge, having excellent attention to detail and outstanding customer service.  They think “Hey!  Why should the owner get all the money?read more]
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How Does Your Website Speak To Wedding Couples?

February 28, 2017 by Brian Lawrence
People turn to the internet for their wedding ideas and inspirations. With the click of a button, wedding couples can save their ideas, share their inspirations, loop in their guests, shop their whims and yes, book their vendors. But there is an overload of information online and wedding couples are bombarded with ideas for palette choices and décor ideas. There are so many different vendors competing for their attention. So your website needs to speak directly to them. 14804632142_38c5c63424_b Wedding couples are exposed to professional photography, magazines, blogs, websites, Facebook, Pinterest, Instagram, and Bridal Show... [read more]
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5 Ways To Get That Production Bid

February 27, 2017 by StephenJClayton
How Do I Get That Production Bid?! Let's say your clients who have hired you in the past to perform at their 200 person holiday party, are now considering companies who can produce a corporate sales meeting.  Only now it is for their 1500 staff and their 4 offices across the west coast.  As we know, you can’t attempt to produce the job unless you get the job.  How can you compete for a chance to bid on this next big project? Here are 5 introductory ways to start early on transitioning from getting the traditional DJ jobs you’ve always gotten to the production bids you want. Part A.  Little Things Matter
  1. Just Say Yes.  Take on any new challenges, projects and small jobs as they come.  Your world is full of resources.  Reach out.  Utilize your network that you’ve built.  read more]
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Your Report Card Mitch Taylor Gitomer LIcensed Trainer Taylored Sales

Your Report Card

February 23, 2017 by MitchTaylor
Your Report Card Mitch Taylor Gitomer LIcensed Trainer Taylored SalesReport cards.  Remember getting those in school…you remember those times don’t you?  The end of the quarter comes and you would trudge along if you knew you didn’t get a good grade not wanting to show it to Dad or Mom or you would be bounding home in glee for the reward you might get for bringing home good grades.  What’s your business report card? Your business report card can be easy…or it can be hard.  First you must decide what your foundation for your business will be.  What do you want to be known for?  Write everything down, the words and phrases you wish t... [read more]