Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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Should I Go Full Time? Pt. 2

April 5, 2017 by StephenJClayton
Welcome back "Should I Go Full Time?" The series. Last week we talked about the "feeling" you get when you start to desire going full time. In this post we'll ask 5 questions that you will help you determine if it's "time" to go full time DJ. Obviously making the move from part time to full time DJ has a lot to do with your mindset, to begin. Are you mentally ready to take on full financial responsibility working for yourself? My basketball coach, John Masi at UC Riverside used to say, “you can’t be Mental Midgets”.  You have to be tough enough in your minds to overcome the obstacles in front of you. If you already have dou... [read more]
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Those Negative Reviews? Dont Dismiss Them. Address Them.

April 4, 2017 by Brian Lawrence
If you’ve ever visited a website that has dozens of positive customer reviews, you might have questioned the authenticity of those reviews. It almost seems fake to have so many raving reviews. And for most companies, a negative review is something to hide. In response, many wedding professionals have started to put newsfeeds on their website showcasing reviews from popular sites like Wedding Wire. People know that the business has no control over what a customer says on review sites, so getting a strong review is extremely meaningful.  sc... [<a href=read more]
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Why You Need Unicorn Poop All Over Your Business

March 31, 2017 by Stephanie and Jeff Padovani
Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley -- this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing.

Watch this viral video:

[youtube https://www.youtube.com/watch?v=YbYWhdLO43Q] Yes, it’s funny. At least for people with a warped sense of humor, like me. It’s not jus... [read more]
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Should I Go Full Time? Pt. 1

March 30, 2017 by StephenJClayton
Welcome to Part 1 of "Should I Go Full Time?" The Series. In this series, we'll ask the necessary questions to really know if you are ready to invest in your business full time! Making the leap from part timer to a full time profession as a DJ can be the scariest decision of your life. So when is the right “time”? So many people ask me this and ask when is it that you knew you could leave your full time job?  My answer was this……. I was always a full timer.  To be honest, I had 4 full time jobs.  Husband/Father, school to get my Master’s Degree, teacher and entrepreneur.  I say that all are full time because my... [read more]
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The Qualities of a Successful DJ

March 28, 2017 by Brian Lawrence
At one point or another, you’ve probably looked back over the past year and measured your success. Sometimes success is built in self-reflection. With that in mind, here are the top qualities of a successful DJ. 15274715978_64a13be9ee_b Patience – Having patience shows a client that you care. Spending time builds rapport. Rapport makes your client comfortable and encourages them to ask questions, which earns your trust. And trust closes sales. Empathy – When you try to feel what your client feels, a connection is built. Telling your own personal story or a third-party story that relates to your clie... [read more]
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5 Marketing Hacks For Bridal Shop Owners

March 24, 2017 by Stephanie and Jeff Padovani
In this article for Book More Brides, Mobile Beat's "Wedding Beat" columnist, Staci Nichols, discusses the 5 Marketing Hacks For Bridal Shop Owners. Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don't participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire at our clients' weddings...this is for you. Most of these tips are from the Better Bridal Group forum, which ... [read more]
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Pause

Pause

March 23, 2017 by MitchTaylor
[caption id="attachment_103630" align="alignleft" width="200"]Pause II Pause II[/caption] Pause There are three words that should be heeded in business and in life.  These three words will help you go far in ANY situation.  This is the first of a three part series where we unveil the first of the three words for business and life success.  The first word is something you should do before you speak a SINGLE word with your potential client...PAUSE. Why pause?  Pause gives you time to do the next action step, which will be re... [read more]
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The Proper Use of Urgency

March 21, 2017 by Brian Lawrence
The wedding industry is unique because wedding couples are an easily identifiable audience. Once the date of the wedding is finalized, the clock starts ticking. You don’t have to create the need for your DJ & entertainment services because it’s an important part in most weddings. urgent-160139_960_720 Planning is an emotional process for wedding clients; they’re inspired by beauty, originality, the right personality, and other factors that can result in an impulsive decision. ... [read more]
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Putting Sauce on those MBLV21 Nuggets

March 21, 2017 by Michael Cordeiro
It's hard to believe another amazing week of Mobile Beat Madness has come to an end. A week crammed with learning, celebrating, making new friends and more celebrating. Definitely a lot of celebrating. The big question is how many "nuggets" did you take home with you and are you ready to apply them? The big focus this year at MBLV21 was on motivation and sales, or "The business of running a DJ business". Both are key topics in our industry. The principles, methods and ideas discussed this year will have a major impact on your business and personal life if you apply them. Wasted knowledge is simply a waste. The motivational speeches, ... [read more]
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Create Entertainment Mitch Taylor Taylored Sales Customer Engagement

Create Entertainment

March 21, 2017 by MitchTaylor
[caption id="attachment_103626" align="alignleft" width="200"]Create Entertainment Mitch Taylor Taylored Sales Customer Engagement Create Entertainment[/caption] Create Entertainment   The ability for us as DJs to create entertainment is amazing.  However sometimes we can get stuck in a rut, doing the same old, same old thing.  When I have this happen to me (I’m sure it’s happened to you as well), I look outside of my industry for inspiration.  I travel a LOT, and so often the airlines treat checking in, boarding a... [read more]