Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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5 Marketing Hacks For Bridal Shop Owners

March 24, 2017 by Stephanie and Jeff Padovani
In this article for Book More Brides, Mobile Beat's "Wedding Beat" columnist, Staci Nichols, discusses the 5 Marketing Hacks For Bridal Shop Owners. Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don't participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire at our clients' weddings...this is for you. Most of these tips are from the Better Bridal Group forum, which ... [read more]
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Pause

Pause

March 23, 2017 by MitchTaylor
[caption id="attachment_103630" align="alignleft" width="200"]Pause II Pause II[/caption] Pause There are three words that should be heeded in business and in life.  These three words will help you go far in ANY situation.  This is the first of a three part series where we unveil the first of the three words for business and life success.  The first word is something you should do before you speak a SINGLE word with your potential client...PAUSE. Why pause?  Pause gives you time to do the next action step, which will be re... [read more]
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The Proper Use of Urgency

March 21, 2017 by Brian Lawrence
The wedding industry is unique because wedding couples are an easily identifiable audience. Once the date of the wedding is finalized, the clock starts ticking. You don’t have to create the need for your DJ & entertainment services because it’s an important part in most weddings. urgent-160139_960_720 Planning is an emotional process for wedding clients; they’re inspired by beauty, originality, the right personality, and other factors that can result in an impulsive decision. ... [read more]
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Putting Sauce on those MBLV21 Nuggets

March 21, 2017 by Michael Cordeiro
It's hard to believe another amazing week of Mobile Beat Madness has come to an end. A week crammed with learning, celebrating, making new friends and more celebrating. Definitely a lot of celebrating. The big question is how many "nuggets" did you take home with you and are you ready to apply them? The big focus this year at MBLV21 was on motivation and sales, or "The business of running a DJ business". Both are key topics in our industry. The principles, methods and ideas discussed this year will have a major impact on your business and personal life if you apply them. Wasted knowledge is simply a waste. The motivational speeches, ... [read more]
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Create Entertainment Mitch Taylor Taylored Sales Customer Engagement

Create Entertainment

March 21, 2017 by MitchTaylor
[caption id="attachment_103626" align="alignleft" width="200"]Create Entertainment Mitch Taylor Taylored Sales Customer Engagement Create Entertainment[/caption] Create Entertainment   The ability for us as DJs to create entertainment is amazing.  However sometimes we can get stuck in a rut, doing the same old, same old thing.  When I have this happen to me (I’m sure it’s happened to you as well), I look outside of my industry for inspiration.  I travel a LOT, and so often the airlines treat checking in, boarding a... [read more]
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Your Reputation Is Everything Part 3

March 20, 2017 by StephenJClayton
Welcome to the 3rd and final part of “Your Reputation is Everything!” Series! So far we have covered some of the basics on why having a good reputation is important, and how to set the foundation for a long lasting client relationship from the very beginning. Now we will discuss out of the box ways to to maintain client relationships! Yes, an email follow up after the event you worked is always a good idea. But let’s go deeper! There are so many different kinds of activities and fun gestures you can do for your clients that will make sure you are always first in their mind when it comes to their next event.
  1. Open House BBQ! If you just got new equipment that you’re dying to show off, consider throwing a BBQ and inviting current and past clients. It will encourage networking and you’l... [read more]
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Are You NAKED In Front Of Your Clients

March 16, 2017 by MitchTaylor
Are you naked in front of your clients?   You should be.  But Mitch...I don't want to be naked in front of my clients...are you kidding me?  Of course...I'm not talking about actually physically being naked but letting yourself truly be exposed.  Sharing the real "you".  Many of us put up a "business" front of who we are.  Your clients (the ones who still choose to book you even though you weren't genuine in the first place with them) ... [read more]
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The Costs and Benefits of a Free Gift

March 14, 2017 by Brian Lawrence
They say that nothing in life is free. This especially holds true to “free gifts” from businesses. Anyone that has ever been tricked into a time share meeting through a free gift or buffet meal understands this. You probably wouldn’t give away free gifts to cold leads that weren’t prospects. And you might be more apt to gift a customer that has booked you. In actuality, offering a free gift can attract a lot of attention, especially if that gift has a high perceived value. gift-548284_960_720read more]
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Your Reputation is Everything Part 2

March 13, 2017 by StephenJClayton
Welcome to Part 2 of "Your Reputation is Everything!" Series. Part 1 covered why it's important to have strong client relationships, now we'll discuss how to take your client relationship from ordinary to extraordinary. Our first topic of discussion will be: Building Client Relationships. You must first get clients, but after obtaining clients you want to keep them! You need to have a good reputation in order to keep them coming to you for future needs. Start with your first impression. Believe it or not, you make your first impression before you meet your client in person. Your first impression is actually made when they visit your... [read more]
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Austin's Best DJs

Growing Your DJ Company – My Journey & Lessons Learned Pt. 1

March 10, 2017 by Jason Rubio
Over the last several years, I've learned a lot of lessons with our growing DJ and photo booth business. I learned much more than all my college classes (I have a Master's degree) ever taught me! I had been a solo DJ for years and I loved it! I even opened up my own bar in 1999 and had it for a few years. However, the hours began to wear on me and it was much more work than I expected. I sold it to my partner, a few years later and went to college and resumed DJing, again, when I had time. In 2008, I came across an ad for a well-know DJ company (franchise). I sent them my resume and started working with them. I did mostly weddings and the pay was still terrible. I realized just how much they were charging and how much profit they were making off of my hard work! I realized that since I w... [read more]