Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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Trigger the Law of Reciprocity by Giving Away Something Valuable Free

June 27, 2017 by Terry Lewis
Imagine it’s Christmastime and you meet up with a friend and they unexpectedly present you with a beautiful gift, but because it came as a surprise you were caught short and had nothing to give back in return… how would that act of kindness make you feel? Genuinely thankful? A little awkward because you had nothing to give back in return? A sincere wish that you had something to give back? Probably all of the above, and this inner drive to want to give back that’s called reciprocity. And it can contribute to getting you booked. So give something away to your bride and groom that they were not expecting…Bu... [read more]
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Tips to Build Your Following & Your Business! Austin's Best DJs blog

Tips to Build Your Following & Your Business, Part 1

June 21, 2017 by Jason Rubio
As a DJ, you have a few paths to choose. You can focus on private events, focus on bar/club events, focus on music production and remixes, or a combination of all these! The most money is in music production, of course. Who wouldn't love to join the ranks of Calvin Harris or DJ Tiesto? Calvin Harris made $63 million in 2016, playing at events and of course working with superstars like Rihanna. DJ Tiesto made $38 million! Here is the Forbes list of highest paid DJs. The next highest paid gigs go to private event DJs and bar DJs with a larger following. Many bar DJs are convinced that the steady money is in the bar events, because they need DJs, weekly. I can't argue that this isn't true, but with time and effort, you can also build your mobile DJ business to have steady, weekly events, too! Building a fo... [read more]
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Social, Mobile and You Part 2

June 15, 2017 by Mitch Taylor
Last month we talked about how the vast majority of people have their smartphone or tablet within 3 feet of them at all times and the three important items to be sure you have on your mobile website and how mobile impacts your business. This month let's discuss the social side of social, mobile and you. First off if you haven't already done so you should create business accounts for each of the social networks i.e. Facebook, YouTube, Twitter, Linked in, Pinterest, Snapchat, etc. For this months article we'll focus on the biggest of the social media platforms, Facebook. You may be wondering "I don't know... [read more]
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Should I Make the Leap to DMX?

June 14, 2017 by Jordan Nelson
Spend any length of time in a DJ-related Facebook group and you're bound to quickly find a post in which some DJ says "I've wanted to learn DMX, I just haven't done it yet." At first, it would appear that procrastination has struck once again, but in reality it may simply be that this DJ (and many, many others like him) is unsure if he is willing to invest the time and expense in learning DMX programming. Have you wrestled with that question yourself? If so, you're not alone. DMX programming adds a whole new dimension to the services you are able to offer to your clients, but spending the time to learn how to program your lights may not be the best option for your business. DMX programming can be a great skill to acquire for the avid school dance or party DJ, but may not offer the same returns to the w... [read more]
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Common flaws in wedding DJ websites – Why MORE price shoppers THAN high spending brides contact you (Part 2 of 2)

June 13, 2017 by Terry Lewis
In last weeks blog I promised to reveal the winning formula to an effective website, here it is: A good wedding website is as easy as ABC3D: Attract higher spending brides. Be ‘sticky’ so brides hang around and revisit. Contain value driven solutions your avatar will love. Capture leads. Convert prospects to the next step. Designed beautifully. The way you articulate and design your online message is of paramount importance because brides will form an opinion about your website in 20 seconds or less! That’s right you've just 20 seconds to impress. It’s possible that right now your perfect br... [read more]
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Product and Solution Focused

June 13, 2017 by Mitch Taylor
Windstar Cruising.  It was absolutely was one of the best vacation experiences of my life. My wife and I went on a ship that was literally one tenth the size of a ship that I used to work on, it was a yacht. The larger ships have everyone lining up in different places, except for a VIP experience to get you on board if you reach platinum status with them.  Windstar was different.  The level of customer service was so unique and different.  Instead of many people rolling into a ship, they had staged waiting areas for different sets of people.  However, not just different waiting areas but they provided you with a cool t... [read more]
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NETWORKING, STYLE AND APPEARANCE WILL WIN MORE BUSINESS.

June 12, 2017 by Jerry Bazata
You get up from your desk and prepare to attend a late afternoon networking event hosted by the chamber of commerce,  a wedding association or business after hours meeting.    Quickly you gather up a stack of business cards,  rehearse you elevator speech and set out on a mission to meet as many people as possible in the shortest amount of time.      This basic 101 approach to business development as been taught to many of us for years and the topic of countless books,   the mantra of sales consultants and motivational speakers.    Today,  developing networking techniques that yield tangible results involve less of quantity and more of quality.  Meaning,  just as you take the patience and time to plan an event for a client,  you need to take the same path in planning your networking and business ... [read more]
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Why You Should Be Sub-Renting

June 12, 2017 by Stephen J Clayton
In my last blog, I discussed how to identify which equipment is smart for you invest in and how sub-renting that equipment can help supplement your income. But what exactly is sub-renting and why do we talk about it so much? Today I will be breaking down what sub-renting is and how it can be beneficial to everyone, from beginning DJ’s to fully staffed production companies. Sub-renting is when one company rents equipment from a colleague or competitor company to facilitate a client's request. Why is it smart to sub-rent our equipment? Sub-renting makes a smart decision when you don’t have the upfront capital to invest in the necessary equipment needed to facilitate a client’s request.  Or, maybe you don’t have enough confirmed events or rentals on the books to justify spending the upfront ... [read more]
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Austin's Best DJs Blog

Why You Need Videos For Your Business, Now!

June 8, 2017 by Jason Rubio
Question: have you ever heard of Coca Cola? Of course you have and so has nearly everyone else in the world! My wife and I have had the privilege of traveling around the world to visit many different countries and I noticed that everywhere we went, Coca Cola was available! People associated Coca Cola with the United States and always told us at any restaurant we visited, that they had Coca Cola available (though we rarely ordered it). My point is, nearly everyone knows about Coca Cola and yet you can hardly go one entire day, without hearing or seeing their commercials. Marketing is essential to their success and yours! Advertising and marketing are essential in today's digital and social media world. Along with the evolution of mobile Marketing has truly changed. Gone are the days of getting by with wo... [read more]
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Social, Mobile and You Part 1

June 8, 2017 by Mitch Taylor
Social, Mobile And You Part One I got to have dinner with my best friend from high school recently and he is now one of the top CIO's in the United States, in high demand and extremely knowledgeable.  His niche is integrating social, mobile and retail together and is in the process of harnessing all 3 together to help his clients win big in business.  It got me to thinking about how I use social and mobile avenues to impact my sales and company growth. What are you doing to harness social and mobile together for your business?  Now I'm not going to tell you to completely abandon your print advertising and bridal show c... [read more]