Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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How Do You Represent Your DJ & Entertainment Company?

January 17, 2017 by Brian Lawrence
Whether you’re a one-man show juggling wedding bookings along with marketing and sales or a big entertainment company that has hired employees to take care of these tasks for you, you need to monitor how you and/or your employees are representing your company. social-media-1430512_960_720In a perfect world, all of your customers would be treated with utmost kindness and respect and would rate your company positively. But the reality is that many of us tend to forget about the most important things when we get caught up in our daily tasks and projects. Whether it’s an email, phone conversation, or face-to-face ... [read more]
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How To Name Drop Your Way To A Wedding Booking

January 10, 2017 by Brian Lawrence
They say it’s not what you know, it’s who you know. And while you can still win over a customer with the power of thought leadership, networking extends beyond the classic approach of exchanging business cards. As a DJ & entertainment expert, your focus on building relationships is best served through approaching the planning ladder’s earlier stages. But when the agreement to promote each is other is forged, not all relationships will generate business despite the good intentions of both parties. ghozt_tramp_-_business_communication_duplicat_modelLet’s examine the value of networking and outreach that is seldo... [read more]
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The 21.5 early warning signals that the prospect is ready to buy. 

January 10, 2017 by Mobile Beat

Question: When is the prospect ready to buy? Answer: He or she will tell you if you just pay attention (aka listen).

The link between the presentation and the close of the sale are buying signals.  Recognizing the signals to buy is one of the nuance areas in the science of selling. I don’t believe that selling is an art, I believe that selling is a science. There are nuances to the process. When you get a buying signal, the science is you taking action. The nuance is your ability to recognize the signal. If you listen to the buyer, he or she will give you the signals. One of the problems is that salespeople don’t listen ver... [read more]
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Fun Fairs And School Carnival Marketing

January 4, 2017 by rickhardesty
January is just around the corner. The busy holiday season is ending and I hope everyone had a great holiday. My holiday was amazing we kept all 32 employees working around the clock this holiday season. The beginning of January is a perfect time to start marketing to your elementary schools for their upcoming fun fairs and indoor carnivals. Planet DJs Entertainment is based in ... [read more]
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Internships: A DJ’s Best Path To Great Social Media

January 3, 2017 by Brian Lawrence
Who reading this has 25 years of experience in social media? Anyone? Well, you're not alone. So who is the most qualified to help you with social media? College students. Millenials have grown up with the internet and social media as it’s become an intuitive process of their everyday life. For many DJ’s and entertainers, social media can be an awkward burden. The learning process is hard, especially combined with all the day to day challenges of running a business. 20009412344_f2ae3ea34c_oMost college students need field experience to create an impressive resume so they can get hired once they graduate. Many students love the allure of... [read more]
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Using LinkedIn to Grow Your DJ Business

December 20, 2016 by Brian Lawrence
LinkedIn is basically the Facebook for business and networking. While you shouldn’t expect to gain much exposure to brides, you can find new funnels of business, forge business relationships, and gain industry insights. Here are some ways you can use LinkedIn to grow your DJ & entertainment business: 1)   Create your online resume. While a bride is most likely not going to seek you out on Linkedin, you never want to miss an opportunity. And besides, you never know who you can meet on LinkedIn that ca... [read more]
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Austin's Best DJs Blog

Should You List Your Business With Wedding Sites?

December 14, 2016 by Jason Rubio
Whether you're a DJ, wedding planner, photographer, photo booth company, or any vendor that provides a service for weddings and private events, chances are, you've thought about listing your business on the popular wedding websites, such as The Knot or Wedding Wire. There are dozens more, but those two are the most well-known and see the most traffic. Listing with wedding sites is the easy part. You can easily create a vendor profile and list the area where you provide service, FREE! The catch with the free listing is that it's very limited and you are only able to list a few things, but you cannot add a picture, website, etc. In other words, you won't see a lot of traffic, unless the client has already viewed several others on the first or second pages. A study showed that 75% of intern... [read more]
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Are you a Wedding DJ & Entertainment Thought Leader?

December 13, 2016 by Brian Lawrence
Ask yourself this: What resonates with you more?  A nicely designed advertisement aimed at earning your business, an easy-read article with great advice you can apply to your business, or attending a seminar where you learn valuable skills that you can apply to your business? thoughtleadersConsider that question as you develop or redevelop your marketing strategy. Really get into the mind of your customer. You should use your blog to prove that you are a thought leader in the DJ & entertainment industry as well as educate your potential customers and showcase your expertise. Your social media should be used in the ... [read more]
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Austin's Best DJs blog

Increase Your Response Time to Increase Sales!

December 9, 2016 by Jason Rubio
In today's world, everything is immediate. We have instant messaging, chat, text messaging, smart phone apps to make everything faster (cabs, reservations, purchases), drive thrus, same-day delivery, and many other tools that create the culture of immediate, instant gratification. This also creates a culture of impatience. Think about it, when you're at home, or even at a coffee shop, and you're using wifi, and the internet is slow, it feels like forever, waiting more than 3 seconds for a website to load! After 3 seconds of waiting, most people will stop and try another website! Don't believe me? Look at the picture below, which is from a study by Ramesh Sitaraman, a computer science professor at UMass Amherst.  After just 2 seconds, the abandonment rate phenomenally incre... [read more]
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Avoid Missing An Opportunity To Close A Sale

December 6, 2016 by Brian Lawrence
You don’t have to create the need for your DJ & entertainment services in the wedding industry because couples buy within a finite period of time. Lucky for you, DJ’s and entertainers don’t face the same challenges of many other industries: indefinite and prolonged procrastination. handshake-1513228_960_720 For many DJs, the sales process could drag on for hours, but it gives you a chance to connect with the wedding couple. Many couples won’t show their true feelings if they feel that you’re not the right person for the job. Other times you might be the right person, but the sales process can determine if that opportunity... [read more]