Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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You Can Have A Retail Location Without The Retail Headaches

April 25, 2017 by Brian Lawrence
Many DJ’s are home-based because they feel the overhead is too high to open up a retail store. Even if you’re enjoying success in your home office, you’d probably think twice about opening a retail store because you’ve have to gain a considerable amount of additional bookings and clients to keep up with the expense of rent, insurance, utilities, and staff. And there’s also the problem of opening up in a mall, shopping center, or busy area where you are paying high rent to have exposure to a large audience. Unfortunately, most of this audience won’t have any interest in your service. It makes more sense to open a store or office that is ea... [read more]
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So who is Terry Lewis – The Newest UK Blogger at Mobile Beat

April 24, 2017 by Terry Lewis
In short, I help wedding DJ’s fill their calendars with wedding bookings at 2x, 3x and even 10x their current earnings. And I can help if you:
  1. Have too few bookings
  2. Quote too low
  3. Have too few enquiries
  4. Need inspiration getting to the top
My belief is: To fill your calendar and be booked at the fees you want, you need to help brides and grooms get what they want to get. If you can do this in a remarkable way, achievement is inevitable. Which is why my blogs teach how to become remarkable and invaluable in t... [read more]
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Austin's Best DJs blog

How Much Should You Charge for a Deposit? Part II

April 23, 2017 by Jason Rubio
Last week, I wrote an article about how much you should charge for a deposit. I saw another post, from another Mobile Beat writer named Randy, stating his opinion/feedback, which I always appreciate. I wanted to visit this topic, again, to add a few more details, which I planned on doing, anyway (I post once per week). As I previously stated, our company charges a $100 deposit to book any of our services. We know this is certainly not the norm in the wedding business and we purposely set our rate this low. Again, we make it easy for clients to book with us. I actually just got married, last October, and though we already knew the wedding business well, it was still overwhelming. Even though my wife and I are certified wedding and event planners, it still required a lot of work, time, and... [read more]
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Building Loyalty Part 2

April 20, 2017 by MitchTaylor
Just today…I once again received an email from a service I signed up for.  I got an email from them yesterday and at least three the week before.  I wanted to know what they were offering, but don’t expect to be bombarded with messages from them on a daily basis. How often do you send messages to your clients? First off, whatever you are sending better have “new” information in it.  If you are sending items that are “you” focused (such as this emailer), then your opt-out list will quickly grow. Second, your message should include something of “value” to that customer. ... [read more]
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Use Your Computer to Close Face-to-Face Sales

April 18, 2017 by Brian Lawrence
By now, you probably have a set-in-stone sale ritual and strategy that’s worked for you for years. Hopefully, you’re successful at closing sales and can charm your clients. But it’s never too late to teach an old dog new tricks. And if you’re not closing 100% of your sales, there’s always room for improvement. You can harness the power of the internet as a boost to close your sales. ordinateur-de-bureau-pc-1456070535wehAt one point, you’ve probably heard this from a client: “I want to meet the DJ.” This causes a problem if the client is not directly talking to the DJ that will perform. For example... [read more]
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Should I Go Full Time? Pt. 3

April 13, 2017 by StephenJClayton
Welcome back to Part 3 of “Should I Go Full Time?” series. If you haven’t read Part 1 or 2, make sure you’re caught up before proceeding to Part 3! In Part 1, we asked ourselves the question “Is THIS the right time? How do I know if this is the right time?” and in Part 2 we went through 4 questions that should help you determine whether you have the necessary equipment and consistent gigs to help you make the decision to go full time. Now, we will talk about how to keep your full time status, and tips to prevent you from having to retreat back to part time to supplement your income.
  1. Staying visible. Be open to smaller jobs! Smaller jobs more often than not lead to bigger jobs. This will prove that you’re willing to go above and beyond to work with your client, and that it... [read more]
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Building Loyalty Part 1

April 13, 2017 by MitchTaylor
Building Loyalty Part 1 Gitomer Licensed Trainer Mitch Taylor Taylored SalesBuilding Loyalty - Part 1 So I’m talking with someone the other day about marketing.  Specifically email marketing.  From their lips came boasts about 30,000 emails a month and building relationships. Say what? I’m sorry.  A relationship is a one on one transaction.  In the wedding business, this is what we THRIVE on.  If you don’t have a solid relationship with a customer, you run the risk of losing that customer to the “bigger, better” deal OR the smart... [read more]
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Time the Wedding Planning Switch

April 11, 2017 by Brian Lawrence
Wedding DJ’s have advantages over other industries:

-You don’t have to create the need for your services. -The booking will be made within a finite period of time. -The decision process is often emotional, impulsive, and can be greatly influenced by the right presentation and sales approach. -The first time wedding couple is uneducated consumers and wants guidance.

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Biggest Motivators Mitch Taylor Gitomer Licensed Trainer Taylored Sales

Who Are Your Biggest Motivators Part 1

April 11, 2017 by MitchTaylor
Biggest Motivators Mitch Taylor Gitomer Licensed Trainer Taylored SalesWho are your biggest motivators?  Who are they?  Let’s walk through some of them. Haters. Haters to me can be your biggest motivators. Maybe it's clients that don't book you. There is nothing wrong with that. Let’s examine this deeper.     When someone talks bad about you or doesn't choose your service, what does their action do?  It causes a reaction in you...or it should. With me perso... [read more]
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7 Tips to Grow Your Wedding Business With Outsourcing

April 7, 2017 by Stephanie and Jeff Padovani
  Whether you’re a newbie or a veteran in the wedding business, the word “assistant” can be scary. How can you possibly hire someone to do what you do? I turned to Bob Graham, founder of Event Temple software for wedding pros and the multi-op entertainment business Airwaves Music, for advice. He’s hired and trained hundreds of team members, and... [read more]