Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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Be a problem solver, not a salesman.

May 23, 2017 by Jesse Swanson
Sales: Listening and solving potential client problems As DJ’s we're very passionate about music and entertaining a crowd. We get that amazing adrenaline rush when a packed dance floor is having a big reaction to a song we played or something we said. The unfortunate fact is that many DJ’s out there, from newbies to veterans, struggle immensely with the sales process. In this article I would like to share a very simple mistake that most of us make. Something that might seem so very basic, but if you make this one change I promise you will see an increase in your closing rate.  Many of us got into this business as performers and not... [read more]
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Exceeding Expectations?

May 22, 2017 by Robert Lindquist
Meaningless marketing expressions and phrases are everywhere, and the two I see to see the most lately are “jaw-dropping” and “We exceed your expectations.” The copywriters at Yahoo have had a steamy love-affair going with “jaw-dropping” for about the last year. It seems to show up in their cheesy click-bait headlines at least a dozen times a week. Then there’s this “Exceeding Expectations” thing—which appears not only online, but on the sides of vans, on business cards and in so many print ads that it’s well...jaw-dropping. It’s one of those marketing claims that just makes me cringe, whether it’s being used by a DJ, house pai... [read more]
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The 30-Day Twitter Challenge

May 21, 2017 by Staci Nichols
Before putting this 30 Day Twitter Challenge together, I went to The Knot’s DJ page for my locality and saw who had Twitter links on their profile. Of the less than half who did, I checked out their Twitter pages. I mostly saw DJs who tweeted 10x a year, had not bothered to put up a cover image, and who just plain didn’t “get” Twitter (improperly formatted tweets, no followers, etc). Then I went to Twitter and searched “San Diego DJ.” My SEO-savvy, on-page-one-of-Google DJ friend Charlie Walkrich and I were the only direct results...that’s it—just two of us. None of the DJs I’d just seen on The Knot were anywhere to be found. What I... [read more]
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7 Tips to Get On the Preferred Vendor List

May 18, 2017 by Stephanie and Jeff Padovani
The Preferred Vendor List. It’s like the Holy Grail for wedding pros. Get those coveted venue referrals and you’ve got it made. But how do you get your wedding business at the top of the list? A recent discussion in our private Facebook group (for Acceleration members only) shared some tips. Yeah, our members rock. :) #1 - Photographers, send them your images! Consistency...Sending images always...Sending albums always... Persistency. -- Edna Eudave, Square Eye Photography #2 - Build a personal relationship. If you aren't a photographer, you have to work the personal connection. Visit, tak... [read more]
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Austin's Best DJs Blog www.AustinsBestDJs.com

The Truth About Preferred Vendor Lists: Should You “Pay to Play?”

May 18, 2017 by Jason Rubio
As a long time DJ, I started at age 13 and did mobile events at that time (since I couldn't get into bars/clubs and YouTube or Social Media didn't exist). Later, I DJed at bars/clubs and loved it! It was amazing to get paid to literally meet lots of people, get free bar tabs, and do what I love! However, about 5 years ago, I decided to start focusing more on private events, as a DJ. Don't get me wrong, I loved getting paid to have fun at my bar/club events, but I didn't like the late hours and the low pay, and to be honest, fun doesn't pay the bills! Private events can certainly be just as competitive as the bar/club DJ scene, but the pay makes all the difference. You can literally set your own rates and get paid far more than the usual bar gig pay. When I made this shift, I noticed that there were "prefer... [read more]
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communication is key part 1

Communication Is Key Part 1

May 18, 2017 by Mitch Taylor
communication is key part 1How have your sales been lately?  In a slump?  You're probably not alone. Communication can ALWAYS be improved upon and that is what must be examined in these down times of sales.   There are steps you can take however.  First, speak to her just as she is speaking to you.  If she's using short sentences with basic language...do the same.  If she mentions descriptive words about her event use those same words in your reply back.  My assistant (24 year old female by the way so she’s the same age as most brides that I’m marketing after) and I discussed this the other day at dinner after a br... [read more]
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Use Your Story to Connect

May 17, 2017 by JasonWeldon
Stories should be one of the many tools in your sales arsenal. Actually, the powerful story is probably one of the most overlooked tools. Why would anyone ever want to hear your story? It doesn’t really matter why: They do. And they will buy from you because of it. Many of us in the entertainment industry are constantly trying to show value to our prospects—that one thing that would get a prospect to choose you over another company. Many times we over-think what our value is or do a horrible job of expressing it to the prospect. We over-think the very basic concept that our prospects want to hear, which is a great story about how you got to be where you are today. And they want to hear this because, ultimately, if you have a good story, they want to be a part of it! read more]
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Where there's a will there's a way Mitch Taylor Taylored Sales

Where There’s A Will There’s A Way

May 16, 2017 by Mitch Taylor
I recently had a situation where I had to try to get something done.  I tried three different phone calls to this guy to be able to put up flyers in his place of business.  I called back before Christmas. I called after Christmas break. I called again a day or two later and got nothing. OK no answer, no response. What do I do?  I didn't just keep the same approach, even though I could have.  However the definition of insanity is doing the same thing over and over again and expecting different results.  There might be a better, easier way.     If you get stuck in a situation I encourage you to... [read more]
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Amplify Your Message To A Very Specific Avatar Instead Of Trying To Sell To Everyone (Part 1 of 3)

May 11, 2017 by Terry Lewis
Let me ask you 2 questions: Do you try to sell to every bride and groom? Have you carved out a specialist niche within the wedding DJ market to elevate yourself above the other wedding suppliers crowding your industry? Let me share a school boy error so you can side-step it. At start up, I sent out a confusing marketing message that tried to capture any and every bride throwing a party. Through a lethal combination of naivety, inexperience and a desperation not wanting to miss any bookings. My marketing was scattered all over the place and unsurprisingly spectacularly unsuccessful. In fact that is actually... [read more]
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Austin's Best DJs Blog

Keep Up With Technology & Keep Up Your Profits!

May 11, 2017 by Jason Rubio
As a long time DJ, I've seen the different technology that has evolved over the years. I first started as a kid, in the early 90's and wow, DJing was completely different! Gone are the days of carrying 15 HEAVY record crates, massive speakers, amps, heavy lighting, etc. Though much of the equipment we use is similar, technology has made DJing much easier. In today's DJ world, technology is not something to hate, but is something that you should warmly embrace! Why? Simply put, technology will help your business run more efficiently! Today's clients are used to technology and expect you to keep up with it, too! Here are a few examples of how technology can help your business! Transparency Today's clients and couples grew up with the internet and technology and therefore, they want immediate informatio... [read more]