Sales & Marketing

Mobile Beat readers are interested in information about sales, marketing and other ways of getting gigs. This is the location to find such articles.

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Your Report Card Mitch Taylor Gitomer LIcensed Trainer Taylored Sales

Your Report Card

February 23, 2017 by MitchTaylor
Your Report Card Mitch Taylor Gitomer LIcensed Trainer Taylored SalesReport cards.  Remember getting those in school…you remember those times don’t you?  The end of the quarter comes and you would trudge along if you knew you didn’t get a good grade not wanting to show it to Dad or Mom or you would be bounding home in glee for the reward you might get for bringing home good grades.  What’s your business report card? Your business report card can be easy…or it can be hard.  First you must decide what your foundation for your business will be.  What do you want to be known for?  Write everything down, the words and phrases you wish t... [read more]
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Discovering And Executing Your Brand To an Audience (Part Two)

February 23, 2017 by StephenJClayton
Welcome to Part 2 of "Discovering And Executing Your Brand To an Audience!" Be sure to check out Part 1 before reading on. If you have already read Part 1, let's get to it! Now, we'll get more in depth with being clear about what your brand is and keeping consistency. Keep your social profiles in line with your brand. For example, a business card is how you are presented to potential clients upon first glance. If your instagram profile or your website doesn’t represent you in a clear manner, they are going to pass you up. When clients are looking for DJ’s, they want to know that they’re hiring someone who is consistent in ... [read more]
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Having A Heart Can Also Be Smart

February 21, 2017 by Brian Lawrence
Weddings are saturated with emotion and passion. The media fills our heads with romantic stories of proposals, couples who overcome tremendous challenges, celebrity weddings, and weddings with have humorous occurrences. 2902113089_a8d141e007_zYou have the opportunity to get to know the couple very intimately and are exposed to their interests, family, and sometimes even challenges and tragedies. Think of the relationship building opportunities you are presented with when you can show your client that you know them and also that you care. Have you ever had a canceled appointment where the wedding couple called you to tell you that they ha... [read more]
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Discovering and Executing Your Brand To an Audience (Part One)

February 20, 2017 by StephenJClayton
As a consumer (since we are all consumers on some level), why do we have certain artists that we follow, almost religiously? We identify with these artists because they have created a brand, an identity SO specific, that we can’t help but join in. Beyonce has her #beyhives, Tyler the Creator has Golf Wang, and even One Direction has “Directioners”. What these three artists have in common, is that they know their brand and they execute it brilliantly. Beyonce is a feminist icon, showing us that women can be empowered through independence AND girl squads. Tyler the Creator’s cult following is so huge, he can sell us a t-shirt that says “GOLF” on it, and we buy it no questions asked. One Direction knows they appeal to young teenage girls, so they embrace their hunk status and market directread more]
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Austin's Best DJs blog

Should You Include a Tip in Your Contract?

February 18, 2017 by Jason Rubio
In today's public and private event services industry, contracts are a must. Contracts should cover your needs and expectations, as well as what you agree to provide with your services. All the important terms must be included, such as: when payment is due, inclement weather procedures (including extreme temperatures), cost for services, and anything else that is important to you and your clients. One thing we've been asked about by clients, is tipping. Your tipping policy is completely up to you, but in my opinion, vendors should not require a tip. We're all used to the mandatory tipping procedures at restaurants, when you have a large group or party, and even then, is it really necessary to include a 25% mandatory tip for the waitstaff for doing what they're hired to do? I say this beca... [read more]
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Do You Know Your Brand? Answer These 4 Questions To Find Out!

February 16, 2017 by StephenJClayton
Every well known and popular DJ has a specific brand. Your brand is important because it’s what defines you and separates you from the rest. Do you truly know your brand? Answer these 4 questions to find out! 1. Do you have a specialized logo that clearly shows your aesthetic? Your logo needs to represent your style, your tone, and your vibe! 2. Is your aesthetic consistent with the tone of your material? By this I mean, does your logo/artwork correspond with your sound? 3. What kind of events would you perform at? You should have a specific list of events that fit into your style and brand! 4. Does your “sound... [read more]
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Selling Time Mitch Taylor Gitomer Licensed Trainer Taylored Sales

Selling Time

February 16, 2017 by MitchTaylor
Selling Time Mitch Taylor Gitomer Licensed Trainer Taylored SalesYou may have seen exposes from time to time on different news stations exposing DJs and others in the wedding and events industry for bad business practices.  You may say, “well that has no effect on me, I run my business ethically.”  Au contraire, it does.  These exposes on the wedding and events industry bring to light the dirty little secret of our industry.  Time.  Or in essence, what you do with it.  How long have we been selling time?  How long have you been selling 4 hours...5 hours...6 hours.  read more]
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Mitch Taylor, Gitomer Licensed Trainer, End Boring Voicejails

End Boring Voicejails

February 14, 2017 by MitchTaylor
Since learning from a mentor of mine that most people's office voicemails stink, I had been creative on my office line and have received compliments on my voicemail there.  However my personal voicemail still hadn't been changed.  I don't know why....part of me just figured it was fine, the other part of me struggled because people call my personal cell for different reasons and it's not just clients who call.  As much as I had listened to him for my business, I just chose to do nothing when it came to my personal voicemail. When was the last time you changed yours?  Want the secret to not having ... [read more]
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Getting Started As a DJ: Where to Begin

February 14, 2017 by StephenJClayton
If you’re thinking about becoming a DJ, there are several things to consider before getting started. Make sure that you’re doing it for the right reasons, first of all. Like any facet of the entertainment business, you have to be in it because you love it. If you’re just in it for the money and fame- you’re going to experience a lot of disappointment! That’s not to say that money and fame won’t ever happen for you, but you have to look at yourself as your business. If you want to be able to support yourself financially while doing what you love, you have to put in the same amount of time and effort as you would launching a newread more]
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Austin's Best DJs blog

Why You Should Add Monogram Lighting to Your Packages

February 10, 2017 by Jason Rubio
If you're a DJ, or even an event lighting company, then chances are, you've been asked by your clients about a monogram light, or "gobo light" as some of us call it. These lights are a great addition to any package. They can be used for just about any event, but we've mainly seen them used for weddings, quinceaneras, sweet 15s and 16s, and company parties. Adding a monogram light is the perfect way to give your clients that personal touch. Today's couples are all about doing things that are unique. Having a monogram light that allows a couple to add their names or initials, as well as the date, makes it more personal. If you're providing it for a quinceanera, sweet 15 or 16, or birthday party, the guest of honor can have his/her initials or name, and the date, created, just the way they want it, which give... [read more]