Performing

Mobile Beat readers are interested in information about Djs improving their performances and techniques to do such. This is the location to find such articles.

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Discovering And Executing Your Brand To an Audience (Part Two)

February 23, 2017 by StephenJClayton
Welcome to Part 2 of "Discovering And Executing Your Brand To an Audience!" Be sure to check out Part 1 before reading on. If you have already read Part 1, let's get to it! Now, we'll get more in depth with being clear about what your brand is and keeping consistency. Keep your social profiles in line with your brand. For example, a business card is how you are presented to potential clients upon first glance. If your instagram profile or your website doesn’t represent you in a clear manner, they are going to pass you up. When clients are looking for DJ’s, they want to know that they’re hiring someone who is consistent in ... [read more]
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Discovering and Executing Your Brand To an Audience (Part One)

February 20, 2017 by StephenJClayton
As a consumer (since we are all consumers on some level), why do we have certain artists that we follow, almost religiously? We identify with these artists because they have created a brand, an identity SO specific, that we can’t help but join in. Beyonce has her #beyhives, Tyler the Creator has Golf Wang, and even One Direction has “Directioners”. What these three artists have in common, is that they know their brand and they execute it brilliantly. Beyonce is a feminist icon, showing us that women can be empowered through independence AND girl squads. Tyler the Creator’s cult following is so huge, he can sell us a t-shirt that says “GOLF” on it, and we buy it no questions asked. One Direction knows they appeal to young teenage girls, so they embrace their hunk status and market directread more]
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Do You Know Your Brand? Answer These 4 Questions To Find Out!

February 16, 2017 by StephenJClayton
Every well known and popular DJ has a specific brand. Your brand is important because it’s what defines you and separates you from the rest. Do you truly know your brand? Answer these 4 questions to find out! 1. Do you have a specialized logo that clearly shows your aesthetic? Your logo needs to represent your style, your tone, and your vibe! 2. Is your aesthetic consistent with the tone of your material? By this I mean, does your logo/artwork correspond with your sound? 3. What kind of events would you perform at? You should have a specific list of events that fit into your style and brand! 4. Does your “sound... [read more]
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A moment with the Sparkle Factor…Mitzvahs 101…

February 10, 2017 by Sparkle Factor
Intro to “Mitzvahs”… The year was 1998 for Barry and 1994 for Jordan when we entered the world of Bar and Bat Mitzvahs.  Together, with over 40 years of experience and thousands of mitzvahs between us, it’s safe to say that we know a thing or two about the Mitzvah world. In this blog we are going to touch on a few key factors when working these types of parties. Mitzvahs are a very unique and the approach is very different than weddings, school dances and even corporate events. Having all the right tools to execute them properly can have an a significant result for this once in a lifetime moment. Let’s look at the TIMING of a Mitzvah. Unlike a wedding which is normally on a fairly strict schedule, a Mitzvah needs to offer flexibility in the timing and execution.  As a DJ Entertainer, you ... [read more]
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Shaking Up Your Game with Keith Shocklee

January 31, 2017 by Michael Cordeiro
[caption id="attachment_102626" align="alignleft" width="200"] Keith Shocklee hosts the DJ Take Over at MBLV21[/caption] Keith Shocklee has been influencing Hip Hop music and Rap culture for almost 40 years now. A big part of the Mobile Beat family, Keith will be hosting the Monday night DJ Take over at MBLV21. I had the opportunity to spend an afternoon with Keith in Manhattan last fall discussing the future of music and our industry. A decade before Public Enemy exploded on the scene, Keith and his older brother Hank were playing house parties and in the park refining their DJ skills. I asked Keith to tell me about the early days of Hip Hop, the... [read more]
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A Moment with The Sparkle Factor

January 26, 2017 by Sparkle Factor
Here are some reasons you should attend MOBILE BEAT 2017 With the excitement of Mobile Beat 21 coming up in a few months, we wanted to share with you, how attending a conference like this could give you the tools to develop your business, improve your DJ knowledge as well as show you how to be a better DJ. Here are our top reasons to attend MOBILE BEAT 2017 NETWORKING This is a great opportunity to meet like minded people in who share the same industry we are in and forge new relationships, create support groups with other DJs and also potentially expand your business across the country. EDUCATION This is your one stop shop for everything Mobile DJ related. Everything from Business Development, to Bettering your MC abilities, Presentation and Interaction, mu... [read more]
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Passionate Pro by Bryan Foley

January 20, 2017 by Mobile Beat Staff Writer
What drives people, the very successful people in the public eye? What made Cal Ripken play 2,632 games over 16 years without taking a day off? What drove Steve Jobs to bring his vision of a phone with only one button to life? Passion. What is your passion? To many it is the drive, ambition or love of what you do and who you serve. Providing you with a special view of the world that others often can not see. What is your true passion? What makes you excited about what you are doing? Passion is the difference between those who push through difficult times and those who do not. How can you maximize your passion’s impact on your business, life and re... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Dealing With Drunk Clients – Learn From Our Experience!

January 18, 2017 by Jason Rubio
If you provide services for public or private events, chances are, you've had to deal with drunk clients. We run a DJ and photo booth business and we've dealt with plenty of drunk clients. Normally, it's not a problem, but every now and then, we have clients who are very drunk and become belligerent! We've dealt with these clients a handful of times, but several months ago, we had an incident that made us finally change our approach. We did a wedding and when we arrived to setup, we noticed that the entire wedding party was already pretty drunk, BEFORE the wedding even started! We've seen this numerous times and it usually means trouble! By the end of the event, most of the wedding party were stumbling and slurring their speech. Bad news! At the end of the night, the groom came over to the photo booth and... [read more]
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Digital Security

January 17, 2017 by Mobile Beat
Odyssey Innovative Designs recently released their Remix Mk2 series of bags. It has started out as three different bags made for different levels of usage. DJs invest thousands of dollars in their laptops, controllers and other tools of the trade. So why do so many NOT invest in the best gear to carry their important tech from gig to gig—even when they aren’t gigging with a full DJ rig? I have always recom- mended strong, ATA cases for your gear, but if you are a DJ who wants a soft case just for your “cockpit” items of DJ hardware, or a traveling DJ who needs ... [read more]
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Sunlight: Party Killer or Money Maker

January 17, 2017 by Randy Lehrman
Ever dreaded the idea of a day party???  People draggin' at that 12 noon Bar-Mitzvah; 1000 windows in the room, streaming in sunlight, and you're working your butt off to get people up...Why?  Sunlight. Proven by science, people are less likely to dance or lose their inhibitions in the daytime, sometimes turning a party into a luncheon. Mobile DJs want to CREATE A PARTY!  Not have a bunch of people staring out a window at the duck filled pond.  I've figured out the solution...and you can make money off of it. If your clients DO pick a daytime venue with windows (especially for a Bar/Bat-Mitzvah) and they want a dance party but LOVE their outside view, you can do a few things do make everyone happy and your wallet a little thicker. #1. Black out the windows.  Lose the sunlight in the room.  I... [read more]