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Should You Offer A Money Back Guarantee?

April 19, 2017 by Terry Lewis
During my early teens I had no idea the American entrepreneur Victor Kiam would influence my marketing strategy decades later. 70's Flashback: I was in the sitting room watching our 14” black and white TV, when an advert came on and there was Victor Kiam confidently guaranteeing “The Remington will shave you as close as a blade, or your money back!” I had not even hit puberty, yet the self confidence in his product held my attention. I can only imagine the effect his promise had on his hairy target audience! His differences made Remington stand out against the competition, memorable to a pre-pu... [read more]
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Wedding Horror Story: The Reception That Didn’t Go Swimmingly

April 19, 2017 by Tony Barthel
While many receptions take place in the surroundings of a hotel or banquet hall, this one was at a very nice house in a very nice neighborhood. The parents of the bride had spent much time sprucing up an already-beautiful place so it became a showpiece for them and a great place for a wedding.WeddingHorror Part of the reception was indoors, and part was out by a fabulous pool. Because there wasn’t the restrictions that some professional venues place on the guests, the open bar was frequented by some guests more than might be expected at a wedding or where the guests would have to pay for their own drinks. Even as the night air became chilly, th... [read more]
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The 80s Power Ballad Wedding Cocktail Hour – Compiled by DJ Gregg Ambient

April 18, 2017 by GreggHollmann
In this 86th installment of the wedding cocktail hour series, we’ve set our sights on the power ballads of the 80s.  Think big hair with lots of hairspray, big drum kits, big vocal buildups and high drama!  Representative bands include Journey, Motley Crue, Poison, Firehouse, Whitesnake, KISS, Foreigner, Bon Jovi and Van Halen.  Besides cocktail hour, any of these tracks would represent an interesting surprise for dinner music or a slow dance. Our selections span from 1978 to 1990, with most tracks being released in the mid-1980s.  Take a trip down memory lane by viewing any of these songs’ music videos on YouTube. For an accompanying signature drink, we’ve selected a popular beverage of the Eighties – a  Bartyles & James Wine Cooler.   Lights – Journey More Than Words ... [read more]
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Use Your Computer to Close Face-to-Face Sales

April 18, 2017 by Brian Lawrence
By now, you probably have a set-in-stone sale ritual and strategy that’s worked for you for years. Hopefully, you’re successful at closing sales and can charm your clients. But it’s never too late to teach an old dog new tricks. And if you’re not closing 100% of your sales, there’s always room for improvement. You can harness the power of the internet as a boost to close your sales. ordinateur-de-bureau-pc-1456070535wehAt one point, you’ve probably heard this from a client: “I want to meet the DJ.” This causes a problem if the client is not directly talking to the DJ that will perform. For example... [read more]
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ADJ Expands Vizi Range of Professional Moving Heads with Two New Wash Fixtures

April 18, 2017 by Mobile Beat
ADJ has expanded its Vizi Series of professional moving head fixtures with the introduction of the 105W Vizi Hex Wash7 and the 280W Vizi Q Wash7. Both these powerful wash units offer WiFLY wireless DMX and motorized zoom, allowing them to create tight beams for mid-air effects as well as wide washes for illuminating stages. Powered by seven incredibly potent 40W quad-color (RGBW) LEDs, the Vizi Q Wash7 produces a huge amount of light output. It’s red, blue, and green LED elements allow for full color mixing, while its white component also means that stark white illumination can be achieved when required. With a combined LED output of 280W, this is an extremely powerful fixture ideally suited to installation in big venues as well as for touring and large-scale one-off events.read more]
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Second Biggest Motivator Mitch Taylor Gitomer Licensed Trainer Taylored Sales

The Second Biggest Motivator

April 18, 2017 by MitchTaylor
Second Biggest Motivator Mitch Taylor Gitomer Licensed Trainer Taylored SalesLet's look at the flipside. The flipside of hate is love.  Love can also be a powerful powerful motivator. Think about your wife. Think about your children. I mean my gosh my daughter Kendall has got me wrapped around her little finger. She can do pretty much whatever she wants. (Kendall if you are reading this no, you can't.  :) ). Your parents, your spouse, your kids can be big motivators. Growing up in a town of 450 people in a log cabin in rural Maine, we didn't have much.  I know the struggle my parents went throu... [read more]
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QSC Introduces K.2 Series Loudspeakers – Highly Anticipated Next-Generation of Global Best-Seller Offers Significant Feature Upgrades

April 17, 2017 by Mobile Beat
Costa Mesa, CA (April 17, 2017) – QSC, LLC is pleased to introduce the K.2 Series, the highly anticipated next generation of the company’s global best-selling K Family line of powered loudspeakers. The new K.2 Series, which is comprised of the 8-inch K8.2, 10-inch K10.2 and 12-inch K12.2 full-range loudspeakers, offers a number of significant feature upgrades, establishing an entirely new standard in powered loudspeaker technology. QSC is also announcing the introduction of the KS212C, a first-in-class, single-box powered cardioid subwoofer.read more]
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Eagles Only, No Pigeons – Get Disrupted!

April 13, 2017 by Michael Cordeiro
We may not always realize it, but personal and professional development go hand in hand. We can only do our best when we are at our best. Many of us tend to put more emphasis on our professional skills than developing our life skills. We practice our microphone techniques, improve transitions, build better playlists and hone our mixing skills. Our spiritual, mental and physical well being takes work as well. How much time do you actually spend developing the best YOU? At MBLV21 this year attendees were blessed with many great seminars and speakers. One of the best was by our host - Todd Mitchem at the end of the conference. Todd's seminar foc... [read more]
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Virtual DJ Streams Ahead…

April 13, 2017 by Randy Lehrman
Tons of DJs out there would say Serato is their go-to for all things Club-DJ and lots of Mitzvahs and Weddings.  This is the name!  But recently Virtual DJ has forged ahead with a few new features --last June and just this week something brand new. In June, I wrote about Virtual DJ's new software which integrated a new feature called ASK THE DJ which gave each paid member it's own Virtual DJ website which allowed guests at that specific event the ability to send requests directly to a playlist on Virtual allowing that DJ to identify the person (for shoutouts) and pull the song from a play list and BOOM! Requested and played, giving the DJ to keep track of audience requests real-time without leaving the board. Aside from the Virtual also has Content Unlimited which is their music streaming service whi... [read more]
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Should I Go Full Time? Pt. 3

April 13, 2017 by StephenJClayton
Welcome back to Part 3 of “Should I Go Full Time?” series. If you haven’t read Part 1 or 2, make sure you’re caught up before proceeding to Part 3! In Part 1, we asked ourselves the question “Is THIS the right time? How do I know if this is the right time?” and in Part 2 we went through 4 questions that should help you determine whether you have the necessary equipment and consistent gigs to help you make the decision to go full time. Now, we will talk about how to keep your full time status, and tips to prevent you from having to retreat back to part time to supplement your income.
  1. Staying visible. Be open to smaller jobs! Smaller jobs more often than not lead to bigger jobs. This will prove that you’re willing to go above and beyond to work with your client, and that it... [read more]