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Putting Sauce on those MBLV21 Nuggets

March 21, 2017 by Michael Cordeiro
It's hard to believe another amazing week of Mobile Beat Madness has come to an end. A week crammed with learning, celebrating, making new friends and more celebrating. Definitely a lot of celebrating. The big question is how many "nuggets" did you take home with you and are you ready to apply them? The big focus this year at MBLV21 was on motivation and sales, or "The business of running a DJ business". Both are key topics in our industry. The principles, methods and ideas discussed this year will have a major impact on your business and personal life if you apply them. Wasted knowledge is simply a waste. The motivational speeches, ... [read more]
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Chauvet Acquires ChamSys

March 21, 2017 by Mobile Beat
SUNRISE, FL, USA– (For Immediate Release) – Chauvet & Sons LLC has announced that it completed the acquisition of ChamSys Ltd., the Southampton, UK-based designer and manufacturer of lighting controllers. ChamSys provides Chauvet a strong presence in the controller market that complements its CHAUVET Professional lighting fixtures and LED video panels.   “We are very excited about the opportunity to join forces with ChamSys,” said Albert Chauvet, CEO of Chauvet & Sons LLC. “ChamSys has a well-deserved reputation for innovation, quality and value, the same principles that are at the heart of our own Chauvet brands. Toge... [read more]
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Create Entertainment Mitch Taylor Taylored Sales Customer Engagement

Create Entertainment

March 21, 2017 by MitchTaylor
[caption id="attachment_103626" align="alignleft" width="200"]Create Entertainment Mitch Taylor Taylored Sales Customer Engagement Create Entertainment[/caption] Create Entertainment   The ability for us as DJs to create entertainment is amazing.  However sometimes we can get stuck in a rut, doing the same old, same old thing.  When I have this happen to me (I’m sure it’s happened to you as well), I look outside of my industry for inspiration.  I travel a LOT, and so often the airlines treat checking in, boarding a... [read more]
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Your Reputation Is Everything Part 3

March 20, 2017 by StephenJClayton
Welcome to the 3rd and final part of “Your Reputation is Everything!” Series! So far we have covered some of the basics on why having a good reputation is important, and how to set the foundation for a long lasting client relationship from the very beginning. Now we will discuss out of the box ways to to maintain client relationships! Yes, an email follow up after the event you worked is always a good idea. But let’s go deeper! There are so many different kinds of activities and fun gestures you can do for your clients that will make sure you are always first in their mind when it comes to their next event.
  1. Open House BBQ! If you just got new equipment that you’re dying to show off, consider throwing a BBQ and inviting current and past clients. It will encourage networking and you’l... [read more]
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Jedi Mind Tricks for DJs

March 19, 2017 by Randy Lehrman
Whether you're DJing at a Wedding or a Bar-Mitzvah, most of us in Mobile DJ land should take a partial role in the event planning on the entertainment side.  Being prepared is key, but offering your client tons of suggestions about music before the event can give you a big advantage to make the party the best it can be...Here are some quick ideas of how to drive your party to being a 10!
  1. 1. Meet with your clients in person for the final planning meeting!  I usually meet all of my clients 2-3 weeks before the event, IN PERSON, to plan the event.  Music and entertainment are what drives the party, so how on earth will you ever get to know your clients without visiting them at their home?!  Get to know them, their likes and dislikes, and create a relationship and not just a vendor contract.
  2. ... [read more]
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4 Tough Questions About LGBT Weddings & the Answers You Need to Know

March 17, 2017 by Stephanie and Jeff Padovani
LGBT Weddings Q&A Whether you support marriage equality or not, it's wise to learn about how the LGBT wedding market is having an impact on your business. I interviewed Bernadette Smith of the Gay Wedding Institute to get a state of the union for today’s LGBT couples getting married. In case you haven’t ... [read more]
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Austin's Best DJs

Growing Your DJ Company – My Journey & Lessons Learned Pt. 2

March 16, 2017 by Jason Rubio
In my last posting, part 1, I told you about my journey and began discussing mistakes and lessons learned along the way. So I'll pick up where I left off, which was with my first mistake of low pricing. I quickly learned that I didn't want to be booked merely because I had one of the best prices. I realized, our DJs, as well as myself, were every bit as good as the other guys, so we deserved to be paid just as much! My question was, how do I raise my prices to that level and attract the clients who do want to pay those prices. So I did my research and tried to figure out what to do differently, which led me to another mistake. Mistake #2 - Hiring the Wrong People I noticed that many of my competitors had more DJs than I did, which meant that they had more bookings than me. I wanted to... [read more]
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Are You NAKED In Front Of Your Clients

March 16, 2017 by MitchTaylor
Are you naked in front of your clients?   You should be.  But Mitch...I don't want to be naked in front of my clients...are you kidding me?  Of course...I'm not talking about actually physically being naked but letting yourself truly be exposed.  Sharing the real "you".  Many of us put up a "business" front of who we are.  Your clients (the ones who still choose to book you even though you weren't genuine in the first place with them) ... [read more]
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The Costs and Benefits of a Free Gift

March 14, 2017 by Brian Lawrence
They say that nothing in life is free. This especially holds true to “free gifts” from businesses. Anyone that has ever been tricked into a time share meeting through a free gift or buffet meal understands this. You probably wouldn’t give away free gifts to cold leads that weren’t prospects. And you might be more apt to gift a customer that has booked you. In actuality, offering a free gift can attract a lot of attention, especially if that gift has a high perceived value. gift-548284_960_720read more]
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Find Your Mentors' Mentor, Jeffrey Gitomer, Mitch Taylor, Charlie Tremendous Jones,

Find Your Mentors’ Mentor

March 14, 2017 by MitchTaylor
Find Your Mentors' Mentor   [caption id="attachment_103609" align="alignleft" width="560"]Find Your Mentors' Mentor, Jeffrey Gitomer, Mitch Taylor, Charlie Tremendous Jones, Find Your Mentors' Mentor[/caption] I had the pleasure of interviewing Jeffrey Gitomer for the Creating Connections For Event Pros 100th Episode podcast.  read more]