Music

Mobile Beat readers are interested in information about music, mp3s, videos, and more. This is the location to find such articles.

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Discovering and Executing Your Brand an Audience (Part One)

February 20, 2017 by StephenJClayton
As a consumer (since we are all consumers on some level), why do we have certain artists that we follow, almost religiously? We identify with these artists because they have created a brand, an identity SO specific, that we can’t help but join in. Beyonce has her #beyhives, Tyler the Creator has Golf Wang, and even One Direction has “Directioners”. What these three artists have in common, is that they know their brand and they execute it brilliantly. Beyonce is a feminist icon, showing us that women can be empowered through independence AND girl squads. Tyler the Creator’s cult following is so huge, he can sell us a t-shirt that says “GOLF” on it, and we buy it no questions asked. One Direction knows they appeal to young teenage girls, so they embrace their hunk status and market directread more]
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A moment with the Sparkle Factor…Mitzvahs 101…

February 10, 2017 by Sparkle Factor
Intro to “Mitzvahs”… The year was 1998 for Barry and 1994 for Jordan when we entered the world of Bar and Bat Mitzvahs.  Together, with over 40 years of experience and thousands of mitzvahs between us, it’s safe to say that we know a thing or two about the Mitzvah world. In this blog we are going to touch on a few key factors when working these types of parties. Mitzvahs are a very unique and the approach is very different than weddings, school dances and even corporate events. Having all the right tools to execute them properly can have an a significant result for this once in a lifetime moment. Let’s look at the TIMING of a Mitzvah. Unlike a wedding which is normally on a fairly strict schedule, a Mitzvah needs to offer flexibility in the timing and execution.  As a DJ Entertainer, you ... [read more]
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Shaking Up Your Game with Keith Shocklee

January 31, 2017 by Michael Cordeiro
[caption id="attachment_102626" align="alignleft" width="200"] Keith Shocklee hosts the DJ Take Over at MBLV21[/caption] Keith Shocklee has been influencing Hip Hop music and Rap culture for almost 40 years now. A big part of the Mobile Beat family, Keith will be hosting the Monday night DJ Take over at MBLV21. I had the opportunity to spend an afternoon with Keith in Manhattan last fall discussing the future of music and our industry. A decade before Public Enemy exploded on the scene, Keith and his older brother Hank were playing house parties and in the park refining their DJ skills. I asked Keith to tell me about the early days of Hip Hop, the... [read more]
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A Moment with The Sparkle Factor

January 26, 2017 by Sparkle Factor
Here are some reasons you should attend MOBILE BEAT 2017 With the excitement of Mobile Beat 21 coming up in a few months, we wanted to share with you, how attending a conference like this could give you the tools to develop your business, improve your DJ knowledge as well as show you how to be a better DJ. Here are our top reasons to attend MOBILE BEAT 2017 NETWORKING This is a great opportunity to meet like minded people in who share the same industry we are in and forge new relationships, create support groups with other DJs and also potentially expand your business across the country. EDUCATION This is your one stop shop for everything Mobile DJ related. Everything from Business Development, to Bettering your MC abilities, Presentation and Interaction, mu... [read more]
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Sunlight: Party Killer or Money Maker

January 17, 2017 by Randy Lehrman
Ever dreaded the idea of a day party???  People draggin' at that 12 noon Bar-Mitzvah; 1000 windows in the room, streaming in sunlight, and you're working your butt off to get people up...Why?  Sunlight. Proven by science, people are less likely to dance or lose their inhibitions in the daytime, sometimes turning a party into a luncheon. Mobile DJs want to CREATE A PARTY!  Not have a bunch of people staring out a window at the duck filled pond.  I've figured out the solution...and you can make money off of it. If your clients DO pick a daytime venue with windows (especially for a Bar/Bat-Mitzvah) and they want a dance party but LOVE their outside view, you can do a few things do make everyone happy and your wallet a little thicker. #1. Black out the windows.  Lose the sunlight in the room.  I... [read more]
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Standalone Music Production Center goes back to the future to deliver the most powerful beat production machine to date

January 12, 2017 by Mobile Beat
Cumberland, RI USA (January 9, 2017) — Akai Professional, a leading manufacturer of music equipment for performers and producers, today announced the newest addition to the iconic MPC line, the MPC X. In creating the X, Akai Professional has taken the lessons from every MPC that preceded it to engineer a production centerpiece truly fit to be the flagship Music Production Center of the future. The new MPC X is a standalone MPC featuring a beautiful, full-color 10.1” multi-touch screen and 16 amazingly responsive, velocity- and pressure-sensitive RG... [read more]
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Austin's Best DJs blog

DJ Event Gone Wrong: Using Mixes at Events

January 7, 2017 by Jason Rubio
I recently heard about an incident involving a colleague, who’s a DJ, who had an upset customer. Apparently, the customer was upset that this DJ played some mixes he already made, and then went to the bar to get a drink. This customer went on a rant about my DJ friend, on Facebook, bashing him and really degrading him. I’m not too sure how long the mixes were or how many he played, but apparently, the customer had a problem with this. Surprisingly, the client refused to pay the DJ, stating that he wasn’t going to pay a DJ who played already-made mixes. I was astonished to hear this, and surprised that this situation even occurred. I can understand that the client may have been bothered that perhaps the DJ wasn’t always mixing live, but in my opinion, you hire a DJ to play music for an event and kee... [read more]
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DJ Tips In Under A Minute: Trap music time

December 29, 2016 by DJJay
All right. DJ tips in under a minute. I'm in Wikipedia looking up trap music. I've had a few people approach me about it and I had heard about it a while back. Even though now when I do my research, I find out that this goes back to the early 2000s hip hop, especially the southern stuff, TI, actually and now called trap music 10 years ago. But the reason it's coming up more and more is because people are doing trap remixes and you have a producer who's got a big track record now and this is trap. So this is a form of trap music. So when someone says, do you have anything trap, you at least can base it off this and it's a lot of [inaudible] snare and bass sampling and you'll see the repeats coming here in one second when you get that rapid fire, right there and then repeat it and repeat it. So that's trap. ... [read more]
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The Far East Wedding Cocktail Hour – by DJ Gregg Ambient

December 28, 2016 by GreggHollmann
This DJ had the fortunate experience to live and work in Japan during the 1990s. The following cocktail hour playlist is inspired by my time spent in the Far East, reflecting the complex fabric of life in Japan that combines traditional and modern elements. The playlist is deliberately heavy on ambient electronica, but takes on a more pop feel later in the set. While the selections are focused on Japan, the list includes a delightful R&B track from the Thai artist “Groove Rider” – you don’t need to speak Thai to feel the good vibes. For a signature drink, we’ve selected a glass of Suntory whiskey on the rocks. This is a salute to actor Bill Murray who promoted Suntory in the movie “Lost in Translation” set in Japan. Following the track list below is a link to a Spotify playlist. Since ... [read more]
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The New Years Eve Style Wedding Cocktail Hour

December 28, 2016 by Mobile Beat
djga_lowres_winter_2013-2While New Years Eve is nearly a week past, this fun party atmosphere can be re-created any night of the year. New Years Eve is a time to reflect upon the year gone by - with all of its memories good and bad. New Years Eve is a time to get sentimental. It's also a time to look forward with hope for the coming year. The tracks on this playlist compiled by our DJ Gregg Ambient reflect the sentimental, flamboyant and festive nature of a New Years Eve celebration. Representative selections include tracks from the late 70s and early 80s (Herb Alpert, Chuck Mangione, George Benson), dramatic sax players (Kenny... [read more]