Personal Development

Mobile Beat readers are interested in information about how to improve themselves and their employees. This is the location to find such articles.

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Networking Beyond Mixers

August 21, 2017 by Stephen J Clayton
We’ve allllll been there; we want to make connections and create meaningful relationships within our industry, but we don’t know where to start. So we go to mixers and various networking events. If you’re new to business, you’re probably feeling a whole lot of anxiety and nervousness before walking into that mixer. If mixers aren’t your cup of tea, that’s ok! There are other ways to make long lasting meaningful connections that go beyond handing out your business card. Attend seminars: Seminars are a great alternative to mixers because not only are you going to be learning valuable information, but you will al... [read more]
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The Element of Surprise

August 20, 2017 by Mobile Beat Staff Writer
The “unknowns” at the events are terrifying. From a microphone suddenly failing, to the one drunk interrupting guest at an event, these unexpected situations can cause a nightmare for even the most seasoned professional DJ. But the question is, what can you do as a DJ to better prepare for these unknown circumstances and what can you do to turn each circumstance into a powerful and positive situation or what I call a “tool?” In this next part of my series, I will discuss the three steps in taking a problem, any problem and turning it into a valuable tool that will enhance your event. Before we get into the steps of this process, it is imperative that you understand a critical component of this discus- sion, NONE of the circumstances that surprise you are genuine surprises. That’s right, your m... [read more]
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Show Off Your Brand Without “Selling”

August 16, 2017 by Stephen J Clayton
In 2016 big companies budgeted $570 million marketing to Instagram’s biggest social influencers. This includes ongoing ambassadorships, brand reviews, sponsored posts, mentions, event coverage, and more. The world of marketing and branding has done a complete 180 in the recent years, as “social media influencer” wouldn’t even have been a term or label for a person 10 years ago. Social platforms like Instagram, Twitter, Youtube, and Snapchat have been home to regular people that become famous showing their daily lives and develop cult like fan bases. These fan bases will seemingly buy anything these social influencers post o... [read more]
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What’s Your Goal?

August 16, 2017 by Bernie Lehman
“MBLV 21, it's where you need to be,” said Ryan Burger from stage, so I jumped up, ran over and got my ticket.  That’s what you’re supposed to do right?  You learn all these amazing things from MBLV and attending every year is what is necessary for you to stay on top of your game.  If you don’t come for the learning, you come for the networking.  Heck, maybe to meet some of the entertainers.  Can I get a “whoop whoop” for Jason Jani? A year goes by, my business did this and that, it was a pretty decent 2016.  I had my ticket to MBLV 21 and to make sure I didn’t miss out on something which could push me over the top, I made sure to get the Platinum Package.  This is a MUST buy folks!!!  Not only do you get saved front row seats, but you get to meet some of the folks who run the show,... [read more]
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Scarcity – The 7th Wedding Marketing Influencer To Get Brides Booking You.

August 15, 2017 by Terry Lewis
Scarcity Is Good For Your Wedding Business. Things of limited supply are highly valued which is why for example when gold, diamonds, friendship or love are found, they are treasured, secured and protected. If you are small enough to offer a signature wedding experience that can only be served to one couple per wedding day, let brides know they have a ONCE IN A LIFETIME OPPORTUNITY to have you as part of their wedding. Turn limited availability into exclusivity. If you have done a good enough job with the other six influencers I've shared over the past few weeks, and you've got your couple to fall in... [read more]
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Know When to Use Your Own Equipment or Subrent

August 11, 2017 by Stephen J Clayton
Your business is growing and you suddenly have more events than equipment! This is the best problem to have, because it might be a telling sign that it’s time to kick it up a notch in your business. Maybe it’s time to go full time if you already haven’t (check out earlier blogs to find out if it’s the right time for you), maybe you should invest in more inventory, or maybe you’re in the starting phases of your business and investing in more equipment wouldn’t be the smartest financial choice. That’s ok! Luckily, there are tons of companies that you can sub-rent equipment from. There are certain events that will... [read more]
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Surround Yourself With Positive People

August 9, 2017 by Jordan Nelson
Last week, a friend turned me on to an article (read it here) that reaffirmed a long held belief I have carried for years. The article, in essence, explains that one of the most surefire ways to boost your happiness in life is to surround yourself with those people who share similar goals and interests as you and that add positively to your life. Those that you choose to socialize with actually come to have an impact on your engagement with your reality. When I first started to grow my business, learning to interact with dozens of new people on a regular basis was a new idea to me. Being the one to take the initiative in meeting venue owners, other vendors, and especially new DJ peers was intimidating, but essential. Indeed, if you wish to thrive in the highly competitive entertainment market it's absol... [read more]
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Marathon Days: How To Survive A Bridal Show

August 9, 2017 by Jeff Heidelberg
Booths and brochures as far as the eye can see. A once empty convention center hall is now adorned with flowers, cake samples and men in suits. It’s quiet but anticipation lingers in the air for the first rush. It’s bridal show day. A day that can boost business but can have a toll on feet and the mind. Last year I was part of over a dozen bridal shows. Some had thousands of attendees while others barely scratched 20. Here is my comprehensive guide on surviving a bridal show. Note this guide does not include anything about selling since everyone has their own unique secret sauce of doing that.   Double the Pleasure, Double the Fun Dress shoes are notorious for being uncomfortable. New leather shoes cut into your feet harder than an angry girlfriend cutting into soul with her eyes. A secre... [read more]
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Influencers to get you booked – 
Social Proof.

August 8, 2017 by Terry Lewis
Prospects expect you to say you are the best because they know you want their business, so your affirmations of awesomeness will always fall on partially sceptical ears... at least initially. It is much more powerful to have hoards of past clients rave about you because they have no vested interest in their testimonials declaring your brilliance and therein lies the power of a testimonial. The more prospects discover your wedding business being positively talked about by scores of brides, grooms, guests and wedding suppliers both on and offline, the better. So do everything you can to ignite thi... [read more]
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Building Rapport

August 8, 2017 by Mitch Taylor
A past salesperson friend of mine used to talk about rapport but he pronounced it as “rappert”, which is kinda funny with today’s lexicon.  This article is about finding ways to establish rapport. Rapport happens when you are creating something personal with someone else. You create a personal connection when you share something personal that the other person can relate to.  Ask questions.  Learn about the other person.  Come from a place where you genuinely WANT to learn, and not just to further your own sales agenda.  Ask questions.  Something like “What do you hope to get out of working with us?”  Now, here’s a quest... [read more]