Personal Development

Mobile Beat readers are interested in information about how to improve themselves and their employees. This is the location to find such articles.

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Discovering And Executing Your Brand To an Audience (Part Two)

February 23, 2017 by StephenJClayton
Welcome to Part 2 of "Discovering And Executing Your Brand To an Audience!" Be sure to check out Part 1 before reading on. If you have already read Part 1, let's get to it! Now, we'll get more in depth with being clear about what your brand is and keeping consistency. Keep your social profiles in line with your brand. For example, a business card is how you are presented to potential clients upon first glance. If your instagram profile or your website doesn’t represent you in a clear manner, they are going to pass you up. When clients are looking for DJ’s, they want to know that they’re hiring someone who is consistent in ... [read more]
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How To Attend MBLV Part 1 Mitch Taylor Gitomer Licenses Trainer Taylored Sales

How To Attend MBLV – Part One

February 21, 2017 by MitchTaylor
How To Attend MBLV Part 1 Mitch Taylor Gitomer Licenses Trainer Taylored SalesAttend.  Intend.  Extend.  MBLV. I have been traveling to conferences for the last decade plus.  In fact, this year marks my 10th year of going to the largest conference in the Mobile DJ industry, Mobile Beat Las Vegas.  If you have never attended and you LOVE this business of being a DJ, you owe it to yourself to attend.  This is the first of a three part series with how to plan for, what to do when you are at the... [read more]
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Discovering and Executing Your Brand To an Audience (Part One)

February 20, 2017 by StephenJClayton
As a consumer (since we are all consumers on some level), why do we have certain artists that we follow, almost religiously? We identify with these artists because they have created a brand, an identity SO specific, that we can’t help but join in. Beyonce has her #beyhives, Tyler the Creator has Golf Wang, and even One Direction has “Directioners”. What these three artists have in common, is that they know their brand and they execute it brilliantly. Beyonce is a feminist icon, showing us that women can be empowered through independence AND girl squads. Tyler the Creator’s cult following is so huge, he can sell us a t-shirt that says “GOLF” on it, and we buy it no questions asked. One Direction knows they appeal to young teenage girls, so they embrace their hunk status and market directread more]
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11 Questions That Can Change Your Life

February 17, 2017 by Stephanie and Jeff Padovani
I just got slapped in the face today. Not literally. I mean the wake-up-and-face-reality-Steph type of slap. I’ve been working, dreaming and scheming very hard about creating something unbelievably awesome with our business, but I’ve been going about it all WRONG. I have a few trusted advisors (mastermind members, coaches, mentors) who I turn to for help, guidance and perspective. I’ve been asking them all kinds of questions about what I should do. The pro... [read more]
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Do You Know Your Brand? Answer These 4 Questions To Find Out!

February 16, 2017 by StephenJClayton
Every well known and popular DJ has a specific brand. Your brand is important because it’s what defines you and separates you from the rest. Do you truly know your brand? Answer these 4 questions to find out! 1. Do you have a specialized logo that clearly shows your aesthetic? Your logo needs to represent your style, your tone, and your vibe! 2. Is your aesthetic consistent with the tone of your material? By this I mean, does your logo/artwork correspond with your sound? 3. What kind of events would you perform at? You should have a specific list of events that fit into your style and brand! 4. Does your “sound... [read more]
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Getting Started As a DJ: Where to Begin

February 14, 2017 by StephenJClayton
If you’re thinking about becoming a DJ, there are several things to consider before getting started. Make sure that you’re doing it for the right reasons, first of all. Like any facet of the entertainment business, you have to be in it because you love it. If you’re just in it for the money and fame- you’re going to experience a lot of disappointment! That’s not to say that money and fame won’t ever happen for you, but you have to look at yourself as your business. If you want to be able to support yourself financially while doing what you love, you have to put in the same amount of time and effort as you would launching a newread more]
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Making Social Media Work For You

February 6, 2017 by StephenJClayton
Social media is the only free marketing tool that you'll be able to find online today. Although you can pay for your posts to get more exposure, it's not necessary! Here are some tips on how to boost your social media following to gain engaging, loyal followers.
  1. Be Consistent. I know that this is said all of the time, but it's important to not only be consistent in your posting, but posting only content that will be valuable to your followers. Stick to posting what you know and what goes with the "theme" of your profile. This will show potential follow... [read more]
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Building Off An Existing Client Base

February 2, 2017 by StephenJClayton
Chances are your existing clients are going to keep hiring you for future events, but only if you stay in contact and give them a reason to keep hiring you! There are quite a few ways to let your customer base that you are pro-active and always ready for business.
  1. Make sure to keep your website up to date! You can do this by keeping up with a blog (at least once a week), and linking all media to your website. Having an up to date website will show not only your current clients but pote... [read more]
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5 Ways for DJ’s to Supplement Their Income

January 31, 2017 by StephenJClayton
Want to learn how you can make your equipment work for you? How you can supplement your income and work during the weekdays, not just weekends? Here are 5 ways to supplement your income!
  1. Diversify your rental inventory. Photo booths and LED lights are just two pieces of equipment that you can rent out to clients during the week.
  2. Expand your customer base by reaching out to corporate clients, medical, real estate, college and professional groups for weekday meetings. Weekday sales meeting, corporate team building activities and weekday networking events are all events that you can rent your equipment out for use.
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A Moment with The Sparkle Factor

January 26, 2017 by Sparkle Factor
Here are some reasons you should attend MOBILE BEAT 2017 With the excitement of Mobile Beat 21 coming up in a few months, we wanted to share with you, how attending a conference like this could give you the tools to develop your business, improve your DJ knowledge as well as show you how to be a better DJ. Here are our top reasons to attend MOBILE BEAT 2017 NETWORKING This is a great opportunity to meet like minded people in who share the same industry we are in and forge new relationships, create support groups with other DJs and also potentially expand your business across the country. EDUCATION This is your one stop shop for everything Mobile DJ related. Everything from Business Development, to Bettering your MC abilities, Presentation and Interaction, mu... [read more]