Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

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Austin's Best DJs Blog

What Makes You the Best DJ? Part 1

November 16, 2017 by Jason Rubio
In the DJ business, many DJs and DJ companies say they're the "best," "favorite,"or they're "voted #1," etc. In fact, our own DJ business is named Austin's Best DJs. We purposely named our business this, but not because we believe that we're better than every DJ or DJ company out there; it was mainly due to me knowing a little about marketing and SEO (I took business classes in my undergraduate and graduate programs). The issue with being "the best" is that it's very subjective, and sometimes, hard to prove. I even recently heard about a DJ who claimed to be "the world's best wedding DJ!" Really? When were the polls taken around the world? Why weren't we aware of the contest? Where is the proof? :) (Yes, I really heard this, last month). Even the wedding websites give out awards, which have the "best o... [read more]
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Show Some Love!

November 14, 2017 by Joe Bunn
I am hoping that if you have been in business for some time, the majority of your business is referral based-either from past clients, people that have seen you perform, or (most importantly) other wedding vendors. I would say that 80% of our business comes from one of those sources. We have stopped doing print and wedding shows altogether. Even if you are not at that point yet, you can be, and here is a great tip on getting more vendor referrals-send them some love. What do I mean by that? I mean take care of the folks that take care of you. I’m sure that you have places and people that recommend you, very possibly ONLY you, to their clients. Those people should be rewarded and thanked wouldn’t you agree? Now down South where I live, we don’t have a lot of the “kickbacks” and such going on (t... [read more]
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How To Craft Your Story Part 1

November 14, 2017 by Mitch Taylor
How To Craft Your Story Part 1   Building trust is about putting the other person at ease, finding common ground, with laughter and camaraderie thrown in.  Most of us are trained opposite of that, being told to ask the couple about their engagement, their plans, how they met, etc.  However, that may be putting your client on the defensive.  Think about this...when you first meet someone, do you launch into 20 questions with them?  No, of course not....it’s a natural flowing conversation.  Your clients are often searching for event pros for the first time ever in your category.  You may be in a virtual meet... [read more]
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Search Your Past Clients

November 7, 2017 by Mitch Taylor
Do you ever search your PAST clients?  You should.  If you don’t know the past, you’re bound to repeat it is a common phrase in our lexicon.  Searching my past clients is something I have done in the past and something I will continue to do in the future.  I believe this is of great importance to the success of your business.  In going through your past client list, ask yourself “Who did I love working with?”  Do you share some of the same characteristics and personality traits as your past clients?  Is your ideal client completely opposite from you?  How can you understand if you have the same characteristics or di... [read more]
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You Probably Have Hidden Clients!

November 2, 2017 by Stephen J Clayton
Have you ever offered your services to someone at a church, college, or corporation and been told no right off the bat? Of course you have. You will have to hear “No” about a hundred times before you get one “Yes.” (Anyone who doesn’t go through this is either lying or needs to contact us immediately with tips!) But I’m going to let you in on a little secret today: a no from one person does not equal a no from their entire institution. When trying to get your foot in the door of a new company, do your research. Find out about multiple departments, and the best contact for each. If the youth group at a local church is not in need of your services, don’t fret. Maybe the women’s group or single’s group is planning their own event for which that would gladly hire you. If the events departm... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: 6 Reasons Why Competition is Good for Your Business

November 2, 2017 by Jason Rubio
In today's DJ world, there is an ever-growing amount of competition. It seems as if new DJs and DJ companies pop up every month. Additionally, the wedding and private event business in general, seems to attract new people, every year, too. It seems as if every month, we work with a new photographer, a new planner, or we hear of a new venue. Although we are in the Austin/central Texas market, which is a huge wedding market. Today, becoming a DJ, is much easier than it was when I started (before DJ software, and even before laptops, in 1991). The more DJs there are, the competitive it becomes to book your events. This is great for consumers, of course, but it can also be good for your business, too! Here's how. Room for Growth - If you feel as though you're the "best" out there and have no room to grow... [read more]
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Ego and Advancement Part Two

November 2, 2017 by Mitch Taylor
Ego and Advancement Part 2 Our industry has made great strides in the last decade with the advent of workshops to improve our skills and having those workshops tied to conferences and seminars to improve the 5 main areas of our business.  Those 5 areas are:  Planning, Production, Performance, Sales & Marketing.  There's a sixth area as well that you don't want to miss and that is Operations.  This includes your business plan and where you plan to be in a certain amount of time,staffing, training, scheduling, pay structure and incentives and many other facets of business.  It's the difference of working "on" your busin... [read more]
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Ego and Advancement Part 1

October 26, 2017 by Mitch Taylor
Ego and Advancement Part 1 Are you letting your ego get in the way of advancing in your DJ career or business? Are you struggling in a certain area of your business?  Every professional that I know from athletes to business moguls have had a coach or mentor at some point in their life who has helped them get to a certain goal.  Our industry is permeated with people who feel they don't need coaching and I hope, dear reader, that you are not one of them.  Maybe you're at a crossroads in your business and this will be the catalyst to help you take action.   Recently I began providing a series of workshops for DJs to help... [read more]
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Social Scheduling

October 19, 2017 by Joe Bunn
As business owners, we have to wear many different hats-agent, equipment manager, marketing expert, salesman, music guru, DJ, etc. etc. Add to that list, social media specialist. If your social media game isn’t up to date and on point, you aren't going to make it. Today’s brides are VERY internet savvy and this source will account for a large percentage of your business. So the question is, how do I do it all Joe? The key to SOME of your social media woes is to pre-schedule your content, and the best way to do that is with an app. I used to use Hootsuite, but now I'm advocating either Iconosquare or Later (no, this is not an advertisement). Iconosquare not only to schedules my content, but also to monitor what others are saying about the photos so that I can engage with them! It is called "social" medi... [read more]
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Plan What Action You Need To Implement Right Now To Hit Your 3 Year Financial Goals (2 of 3)

October 18, 2017 by Terry Lewis
In last weeks blog I helped you work out your Why, the reason you do what you do. Today we will get clarity on your financial goals.   Mindmap step 2: What are your financial desires?  List the material things you desire in your life, be as detailed as possible. It is critical that you place a cost besides each desire to give you a precise amount to aim for, for example, you may write over 3 years I will need: 1. £600,000 to become mortgage-free 2. £108,000 for business and personal expenses 3. £72,000 to enjoy life’s pleasures such as holidays, dinners, weekend breaks, provide family assistance, kids school / higher education fees, theatre, club memberships etc 4. £116,000 for property investments. In this example you would need: £896,000 in total over the ... [read more]