Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

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4 Reasons Wedding Suppliers Websites Fail To Book Brides (And How To Turn Them Into Your Biggest Opportunity 2 of 4)

January 17, 2018 by Terry Lewis
Last week we looked at common website flaws, as promised the way to get your ideal clients hunting you is to offer a signature wedding experience that fulfils every one of your avatars needs. The trap many wedding professionals fall into is they create something THEY love, then hope there is a market for it. The smart approach is to validate demand for what your avatar wants first, then create a service around their desires. Why your site must be professionally designed. Firstly, we are in the wedding industry, and I've yet to meet a bride who does not want professional perfection for all aspects of her day -... [read more]
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4 Reasons Wedding Suppliers Websites Fail To Book Brides And How To Turn Them Into Your Biggest Opportunity (1 of 4)

January 10, 2018 by Terry Lewis
The wedding industry is a highly competitive marketplace worth billions globally each year. Most of us have set-up in business and created a fantastic wedding experience in the hope of getting get our share of the market only to struggle to get bookings. And when the bookings eventually come, they're from clients wanting a discount, and sometimes it's our own fault! What you'll discover in this lesson: 1. Marketing mistakes that attract 'Price Shoppers' to your business and repel better-paying clients. 2. By viewing your site through the eyes of a bride, not a wedding supplier, you’ll discover how to ge... [read more]
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Articulate Value Before Giving A Price (2 of 2)

December 30, 2017 by Terry Lewis
Following on from last week, compared to price alone the cheap flowers would save the bride a fistful of pounds, but in this case, the price has not revealed the full picture. And if the bride met you and you were able to tell her about the extra value and differences linked to your flowers versus the cheaper ones, do you think she may buy from you instead? Especially if by asking questions you found out that: 1. It was important to the bride to have unique organic flowers because she sincerely believed in reducing toxic chemical usage. 2. She was concerned about the ozone depletion. 3. A beautiful deep aroma was important to her. ... [read more]
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MOBILE BEAT #189 – DECEMBER 2017

December 30, 2017 by Dan Walsh
MOBILE BEAT #189 - DECEMBER 2017 Raising Your Game In this issue, you'll find a bunch of great ideas for improving your DJ business and your personal performance in the coming year. Along with the "regular" articles there is the first in a multi-issue selection of material from our presenters for Mobile Beat Las Vegas in March - MBLV22. Each piece provides a key point drawn from what they’ll be sharing out at the Tropicana. Without a doubt, this event provides the best (and the first) opportunity professional mobile entertainers have each year to get new skills, gain knowledge to grow their businesses, enjoy topnotch entertainment, build new mutually be... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: How do you Handle Tips?

December 29, 2017 by Jason Rubio
Tip jars and tipping is just about everywhere in the United States. It seems like no matter where you go, tipping is almost expected. Many service businesses are now using Square or other credit card processing methods, and when you break out the credit card, they swipe it and turn the screen to you which says: "Tip 10%, 15%, 25%" or the last line at the bottom, "no tip." Research shows that simply showing the tip option will increase your tips (obviously), but it's sometimes a bit awkward, especially if you don't want to leave a tip. You don't want to be that guy/lady, who doesn't tip; however, in my opinion, tips are a way of showing appreciation for those who do a great job and provide great service! Should you tip the person at the sandwich shop who simply made the sandwich the way you asked? In Europ... [read more]
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Articulate Value Before Giving A Price (1 of 2)

December 23, 2017 by Terry Lewis
When you offer premium wedding experiences at high prices, the one question you do not want to be asked within the first few minutes of an initial enquiry is “How much do you cost?” Answer this question too early, and there is a very high chance you’ll never hear from your prospect again. But answer that same question after you’ve created the opportunity to explain your value, unique differences and the passion you have for your work and you’ll significantly increase the possibility of converting that same prospect into a high paying client. Why is this? The majority of couples have never planned a we... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Should You Ever do Free Gigs For “Publicity?”

December 21, 2017 by Jason Rubio
We've all been there. We get an email or phone call from a business, non-profit, school or someone, who needs a DJ and they want the lowest possible price or usually, free. They promise to add you to their flyer or website (but rarely actually do) and promise you lots of "publicity." Bottom line: they want a free DJ and therefore, don't value your work. What do you do? The answer is completely your choice, of course. My answer is: it depends (as usual). :) Let's discuss this further. Regardless of where you are with your DJ business, someone will ask you this question at some point, every year. As you become more established, people will stop asking you to do it for "publicity," but will still ask for the best price possible. People rarely ask us to do events free, anymore, but we've had our fair share ove... [read more]
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Important work your should NOT spend too much time doing (2 of 2)

December 16, 2017 by Terry Lewis
Lifestyle – Zone 3: Family, Friends, Pleasure, and Fun Lifestyle – Zone 3 activities are pleasurable pastimes that make you feel amazing temporarily but produce nothing towards your goal of attracting and booking higher paying brides. As the saying goes: you can pay now and play later, or play now and pay later but either way, one day, you will pay. Lifestyle – Zone 3 activities embrace all the fun things in life including: holidays, theatre trips, parties, bar-b-cues, socialising with friends and family, love, sex, retail therapy, long weekends, spa sessions, lunches, gym, Facebook, (the non business side), TV... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Should You Use Craigslist for Advertising?

December 14, 2017 by Jason Rubio
Craigslist DJs: we've all heard the Craigslist DJ stories. Many people say "check Craigslist, if you want to find cheaper DJs." Why does Craigslist have this reputation? Do only new or inexperienced DJs post their "ads" on Craigslist? Do reputable DJ companies use it, too? Should you bother with posting on CL? There's no right or wrong answer. My answer is, it depends. Let me break down the answers to these common questions and explain what we do and why. Why does Craigslist have this reputation?   Everyone knows that Craigslist is a website you visit to find used items that people are selling. You would never shop for the "best" anything at a garage sale, would you? Probably not. Sure, we've all heard that one DJ who found this awesome record (back when every DJ collected records) at a garage sale, f... [read more]
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Important work you should NOT spend too much time doing (1 of 2)

December 9, 2017 by Terry Lewis
Last month we looked at the most important three departments every wedding business must focus on to make success inevitable. Marketing Sales Innovation I call this Zone 1 - Thrive. (Z1) This month we are going to dive deeper and identify the other two zones that consume your time. How long you end up in each zone will contribute to how far and fast you can become a thriving wedding professional. Let’s jump into Labour – Zone 2: Office work, delivering your signature wedding experience and Learning View Zone 2 as ‘The Glue’ to your wedding business, the activities responsible for the smooth run... [read more]