Mobile DJ Business

Articles on Mobile DJ business topics ranging from DJ business cards to handling negative online reviews.

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Playlists Part 1

January 21, 2018 by Joe Bunn
Creating Playlists can be one of the most time consuming things that you do as a professional DJ, but if you get them dialed in correctly, your job becomes so much easier. Let’s take a look at how I handle organizing a massive music library. I just recently switched from iTunes to using Serato crates, and if nothing else, it loads ten times faster. Regardless of what you use, take advantage of folders and subfolders! Here is the current setup I’m using. My main folders are: Corporate, Decades, Genres, Holidays, The Essentials, This Week, Weddings Let’s start with Corporate. Since these aren’t exactly always couples events, I like to have a corporate cocktail and dinner list under this folder that aren’t so “lovey dovey”. I also have a “cool cocktails” list under this folder that is... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: What DJs Can Learn From Mark Wahlberg

January 18, 2018 by Jason Rubio
If you haven't heard about the recent Mark Wahlberg story, I'll briefly fill you in. Mark Wahlberg and Michelle Williams were recently filming for All the Money, and questions surfaced about the gender pay gap issues. Mark had a part in his contract which stated that he could renegotiate his movie fee. Even though he took a significant salary cut from his usual fees, he was still paid over $1 million to do the movie; meanwhile, Michelle Williams also agreed to film the movie, but had a standard clause that allowed for a certain amount of reshoot time if she could make herself available." When it was all said and done, Mark Wahlberg got paid $1 million for his reshoot, while Michelle Williams only received $80 PER DAY, (the standard per diem rate) for the reshoot. After the criticism he received, Mark deci... [read more]
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Making Smart DJ Purchases

January 17, 2018 by Jordan Nelson
The season of new products is upon us. Manufacturers are already rolling out new product announcements for the latest and greatest gear that will hit the shelves in 2018. NAMM, the largest trade show for the music business, is taking place in under 2 weeks. While many DJs rush to purchase needed gear in December to take advantage of available tax breaks, many wait until the new year in hopes of new products that will make our jobs easier, more efficient, and dare I say more fun. If you're anything like me and the scores of other DJs I know, you have an addiction (whether large or small) to the gear aspect of our job. Crystal clear loudspeakers, bright LEDs, and wireless microphones are all tempting toys (I mean tools) that are equally useful and enjoyable. I'm just as eager as the next guy to empty my wall... [read more]
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4 Reasons Wedding Suppliers Websites Fail To Book Brides (And How To Turn Them Into Your Biggest Opportunity 2 of 4)

January 17, 2018 by Terry Lewis
Last week we looked at common website flaws, as promised the way to get your ideal clients hunting you is to offer a signature wedding experience that fulfils every one of your avatars needs. The trap many wedding professionals fall into is they create something THEY love, then hope there is a market for it. The smart approach is to validate demand for what your avatar wants first, then create a service around their desires. Why your site must be professionally designed. Firstly, we are in the wedding industry, and I've yet to meet a bride who does not want professional perfection for all aspects of her day -... [read more]
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The NSA is Listening Are You?

January 15, 2018 by Michael Cordeiro
I've made it one of my goals for 2018 to really invest in some diverse training and learning. This past Saturday I took some time to attend a seminar hosted by the NSA (not the spying one) in Boston. The National Speakers Association is for persons who have a career in public speaking. Most of it's members tour nationally, are keynote speakers at conventions and are authors. The seminar I attended focused on developing your message, getting published and growing your speaking business. The keynote speaker (Mark Lindquist) had taken his business from $10K per year to $250K per year in just three years. Many of the concepts, strategies and ideas ... [read more]
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GoPro or not to GoPro

January 10, 2018 by Trevor West
What is so great about GoPro's? First, they are small and easy to hide, and depending on the model, all it takes is one button to start filming. Attach them to your speaker stands for some good shots of the dance floor—perfect for your marketing videos or YouTube channel. Aim one at your DJ position and get that great shot as well. Second, you can setup different types of shots, such as, time lapse for when your doing your setup. During the ceremony you can get a wide shot. The downside is the audio quality isn't always the best, especially if you're trying to record people talking. The best software for editing videos is either Microsoft DVD Maker or (the one I use) Filmora by Wondershare. It's fairly inexpensive with lots of features and you can upload to You Tube, facebook, or save it to y... [read more]
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Always Performing at 100%

January 10, 2018 by Jordan Nelson
The events we perform at can vary wildly—from the amount of preparation required to the level of excitement among to the guests. Many variables are out of our control, such as whether or not alcohol will be served or if the family is full of introverts. Forming a preconceived notion of how an event will go is a common side effect of discovering details about an gig like those mentioned above. The danger in making these assumptions is letting them affect the level of performance you deliver. "Oh, there's no alcohol, there probably won't be much dancing." "The venue is a super stuffy joint, the host will probably be on me all night." While there are easy assumptions to make, things are almost never entirely what they seem. While I've made plenty of similar predictions about my events, I've been wron... [read more]
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4 Reasons Wedding Suppliers Websites Fail To Book Brides And How To Turn Them Into Your Biggest Opportunity (1 of 4)

January 10, 2018 by Terry Lewis
The wedding industry is a highly competitive marketplace worth billions globally each year. Most of us have set-up in business and created a fantastic wedding experience in the hope of getting get our share of the market only to struggle to get bookings. And when the bookings eventually come, they're from clients wanting a discount, and sometimes it's our own fault! What you'll discover in this lesson: 1. Marketing mistakes that attract 'Price Shoppers' to your business and repel better-paying clients. 2. By viewing your site through the eyes of a bride, not a wedding supplier, you’ll discover how to ge... [read more]
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How F.A.S.T. Will You Get Ahead in 2018?

January 9, 2018 by Michael Cordeiro
The first week of 2018 is done. Have you already broken your New Year's Resolutions? Did you even make any? Don't feel bad if you didn't. Most people find them useless and counterproductive. What you do need is a plan of action with measurable goals and markers. Much of where you go in 2018 depends on how you ended 2017. Have you analyzed your sales data from 2017? Did you hit your business and personal goals? Now is the time to decide which new goals you want to set and the direction you want your life and business to move in. I like the acronym "F.A.S.T." which can be used a few different ways. F- Family and focus. In 2018 make time for family. Li... [read more]
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Care For Your Gear: Winter Cleaning & Organizing

January 3, 2018 by Jordan Nelson
I have an odd obsession with organizing, rearranging, and sorting just about everything in my life. Whether I'm alphabetizing my vinyl or moving my studio furniture I feel some sort of peculiar comfort from changing things up. With the start of the new year, this strange habit becomes helpful as I participate in one of my yearly rituals; a complete gear cleanup and reorganization that gets me ready for a successful year of DJ events. Over the course of a year of gigs, our gear can get used and abused. Spilled drinks, crumbs of food, scuffs and scratches, dust, and a host of other things can make our gear look less than stellar. On top of that, in our hurry to get home to our beds after a long event our cable boxes, road cases, and bags can become a rats nest of cables, adapters, and clamps that become incr... [read more]