Mobile DJ Business

Articles on Mobile DJ business topics ranging from DJ business cards to handling negative online reviews.

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Austin's Best DJs Blog

What Makes You the Best DJ? Part 1

November 16, 2017 by Jason Rubio
In the DJ business, many DJs and DJ companies say they're the "best," "favorite,"or they're "voted #1," etc. In fact, our own DJ business is named Austin's Best DJs. We purposely named our business this, but not because we believe that we're better than every DJ or DJ company out there; it was mainly due to me knowing a little about marketing and SEO (I took business classes in my undergraduate and graduate programs). The issue with being "the best" is that it's very subjective, and sometimes, hard to prove. I even recently heard about a DJ who claimed to be "the world's best wedding DJ!" Really? When were the polls taken around the world? Why weren't we aware of the contest? Where is the proof? :) (Yes, I really heard this, last month). Even the wedding websites give out awards, which have the "best o... [read more]
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Are You Willing to Go Out of Your Way?

November 15, 2017 by Jordan Nelson
It is remarkably easy to blend in with the crowd, and too many of us do it unconsciously. With dozens and possibly hundreds of DJs in most markets today, what can be done to give you or I the edge needed to shine above the rest? Is it buying the newest gear, mastering the smoothest song transition, or designing the slickest business card? Or is it something else? I contend that more important than all the skills you an acquire or all the gear you can own is your willingness to go out of your way to be different. If where you live is anything like where I live, "DJs" are a dime a dozen and without knowing it the majority of them act the same; they all make similar promises to clients, boast the same way to venues, and treat other vendors in a predictable manner. "We've got 20 years of experience and ... [read more]
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Show Some Love!

November 14, 2017 by Joe Bunn
I am hoping that if you have been in business for some time, the majority of your business is referral based-either from past clients, people that have seen you perform, or (most importantly) other wedding vendors. I would say that 80% of our business comes from one of those sources. We have stopped doing print and wedding shows altogether. Even if you are not at that point yet, you can be, and here is a great tip on getting more vendor referrals-send them some love. What do I mean by that? I mean take care of the folks that take care of you. I’m sure that you have places and people that recommend you, very possibly ONLY you, to their clients. Those people should be rewarded and thanked wouldn’t you agree? Now down South where I live, we don’t have a lot of the “kickbacks” and such going on (t... [read more]
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How To Craft Your Story Part 1

November 14, 2017 by Mitch Taylor
How To Craft Your Story Part 1   Building trust is about putting the other person at ease, finding common ground, with laughter and camaraderie thrown in.  Most of us are trained opposite of that, being told to ask the couple about their engagement, their plans, how they met, etc.  However, that may be putting your client on the defensive.  Think about this...when you first meet someone, do you launch into 20 questions with them?  No, of course not....it’s a natural flowing conversation.  Your clients are often searching for event pros for the first time ever in your category.  You may be in a virtual meet... [read more]
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Are wedding awards an expensive waste of time and money?

November 10, 2017 by Terry Lewis
The short answer is entirely not, the more extended answer reveals so much more. As a six times award winning wedding DJ and now judge for The Wedding Awards, you'd expect me to be pro-awards. Let me explain why I recommend putting the expense of entering near the top of your marketing budget; and why you should invest valuable time shaping your company to win. 1. There can only be one winner granted, but that could be you! So what does winning mean? Well, to the cynics I've debated with over the years, it means nothing. They've told me it's just a hollow badge on your website. Some cynics have even tried to persuade me that brides... [read more]
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Search Your Past Clients

November 7, 2017 by Mitch Taylor
Do you ever search your PAST clients?  You should.  If you don’t know the past, you’re bound to repeat it is a common phrase in our lexicon.  Searching my past clients is something I have done in the past and something I will continue to do in the future.  I believe this is of great importance to the success of your business.  In going through your past client list, ask yourself “Who did I love working with?”  Do you share some of the same characteristics and personality traits as your past clients?  Is your ideal client completely opposite from you?  How can you understand if you have the same characteristics or di... [read more]
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You Probably Have Hidden Clients!

November 2, 2017 by Stephen J Clayton
Have you ever offered your services to someone at a church, college, or corporation and been told no right off the bat? Of course you have. You will have to hear “No” about a hundred times before you get one “Yes.” (Anyone who doesn’t go through this is either lying or needs to contact us immediately with tips!) But I’m going to let you in on a little secret today: a no from one person does not equal a no from their entire institution. When trying to get your foot in the door of a new company, do your research. Find out about multiple departments, and the best contact for each. If the youth group at a local church is not in need of your services, don’t fret. Maybe the women’s group or single’s group is planning their own event for which that would gladly hire you. If the events departm... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: 6 Reasons Why Competition is Good for Your Business

November 2, 2017 by Jason Rubio
In today's DJ world, there is an ever-growing amount of competition. It seems as if new DJs and DJ companies pop up every month. Additionally, the wedding and private event business in general, seems to attract new people, every year, too. It seems as if every month, we work with a new photographer, a new planner, or we hear of a new venue. Although we are in the Austin/central Texas market, which is a huge wedding market. Today, becoming a DJ, is much easier than it was when I started (before DJ software, and even before laptops, in 1991). The more DJs there are, the competitive it becomes to book your events. This is great for consumers, of course, but it can also be good for your business, too! Here's how. Room for Growth - If you feel as though you're the "best" out there and have no room to grow... [read more]
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Ego and Advancement Part Two

November 2, 2017 by Mitch Taylor
Ego and Advancement Part 2 Our industry has made great strides in the last decade with the advent of workshops to improve our skills and having those workshops tied to conferences and seminars to improve the 5 main areas of our business.  Those 5 areas are:  Planning, Production, Performance, Sales & Marketing.  There's a sixth area as well that you don't want to miss and that is Operations.  This includes your business plan and where you plan to be in a certain amount of time,staffing, training, scheduling, pay structure and incentives and many other facets of business.  It's the difference of working "on" your busin... [read more]
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The Benefits of a DJ “Practice Area”

November 1, 2017 by Jordan Nelson
DJing, like any skill, requires consistent practice. While we may be able to easily retain our ability to beat mix between two songs of the same tempo without much effort, being able to craft creative, unique, and exciting music sets is something we should be constantly working on. And let's face it, whipping out our mixers or controllers away from the pressure of a live audience allows our creative juices to flow more freely and gives us the opportunity to try out novel mixes, combinations, and transitions. But sometimes the hassle of preparing all of our gear for a practice session can dissuade us from forming a stable routine. Before I created a "practice area" for myself, I would have to take my speakers (usually my main DJ pair) and carry them to whichever part of the house I planned to practice in, w... [read more]