A Look at Best-Selling DJ/Author Stacy Zemon’s Must-Read New Book

Stacy Zemon
A Look at Best-Selling DJ/Author Stacy Zemon’s
Must-Read New Book

Can success be taught?  Ask the 40,000 or so DJs worldwide who’ve benefited from the wit and wisdom of DJ/Author Stacy Zemon’s widely acclaimed series of disc jockey books and you’ll likely get a resounding “Yes!”  Her books have become mainstays of the mobile industry because Stacy knows her stuff.

For over a decade, she has penned articles for DJ Times magazine and been a reporter for DJ News Network. Stacy is also an endorsed artist for American DJ Lighting, Cortex Digital Music Controllers, and Promo Only Music and Video.  Her roots began in radio where Stacy’s been an Announcer, Music Director and Program Director.  Stacy’s passion for professional excellence prompted her to pioneer a ground-breaking business model between her multi-system entertainment operation and a major radio broadcasting company.  The business was the dominant force in New England.  Today, Stacy works solely as an MC for high-end private and corporate events.

She routinely shares her wealth of knowledge as a speaker at industry conferences such as the Mobile Beat DJ Show and the International DJ Expo, where she is also a frequent judge at annual “DJ of the Year” competitions.

Most recently, Zemon has chosen to share her insights with a new book, The Mobile DJ MBA…Simply put, this book is a must-read for disc jockeys who are serious about running a profitable enterprise. Brimming with vital business, sales and marketing savvy garnered from Stacy’s years of experience, The Mobile DJ MBA provides both newcomers and seasoned pros alike with the know-how needed to gain and maintain a competitive edge.

This vital reference manual features tips from 60 of the brightest minds in our industry including: DJ Soulman,  Scott “The Game Master” Faver, Jason Jani, Marcello Pedalino, Sid Vanderpool, Lisa Kasberg Mike Walter, Professor Jam, Rick “DJ Flip” Sajorta and Albert Lineses III (ALIII).

TOPICS COVERED:

• Overcoming business obstacles
• Developing sales skills to convert prospects into clients
• Creating a network of partnerships that will grow your business
• Booking more events with surefire sales closing methods
• Gaining tons of exposure with free publicity
• Implementing the top guerrilla marketing tactics
• Gaining a competitive edge over your competition
• Expanding into a multi-system/person operation
• Producing a dazzling audio-visual sales presentation
• Expanding your roster of products and services
• Attracting and retaining loyal DJ staff members
• And much more….
 

The Mobile DJ MBA is a book about business that’s not all business.  Part of Stacy’s allure as an author is that she provides an easy and entertaining read.  We’re putting The Mobile DJ MBA on our recommended reading list – and so should you.

For more about Stacy Zemon, The Mobile DJ MBA and her other best sellers, The Mobile DJ Handbook and The DJ Sales & Marketing Handbook visit ProMobileDJ.com!

ProMobileDJ.com is Stacy’s Business, Sales & Marketing blog that features tools, techniques and strategies for management, innovation and growth.  Stacy encourages DJs to visit the blog frequently for updates and to comment on posts.

Could you mobile entertainment company benefit from a business tune-up?  Does the copy on your website and in your marketing materials accurately reflect the image you want to portray to your target market(s)?  If not, Stacy can help with business consulting and copywriting services.  For more information visit StacyZemon.com.

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Mobile Beat Iphone Application Released

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Mobile Disc Jockeys Worldwide Find Solutions Online

MOBILE DISC JOCKEYS WORLDWIDE FIND SOLUTIONS ONLINE

Mobile DJs around the globe are working to improve their bottom line as revenue in many markets remain stale, many entertainment professionals seek solace and help through internet web sites that provide marketing strategies and advertising ideas to increase growth.

MobileBeat.com, a bi-monthly publication and leading website dedicated to the DJ industry has been a haven for mobile entertainers who have made their business more than just a hobby. With such features as community forums, DJ University, professional business support, the latest articles and the producers of the largest DJ convention in the world, the name Mobile Beat is synonymous with professionalism.

With the advent of more efficient video technology, Mobile Beat has joined forces with the new Crossfader Show to bring exclusive content to internet browsers everywhere. Each week, The Crossfader Show streams news, interviews and advice in a real time interactive topical talk show.

The showʼs host and producer, Jose Heredia knows the struggles DJs find themselves in and has vowed to bring information that will give a boost their morale and not to mention their bank account. With over twenty years of experience in the mobile entertainment field and an deep understanding of the DJ trade, many have expressed relief and gratitude.

Mobile Beat’s Ryan Burger says “Jose Heredia came to me with this idea of taking his popular video series even further and I was thrilled with it. We will lend assistance to DJs whenever we can, especially when they are helping the community of DJs through extra efforts like the Crossfader Show.”

This mutual exchange of content will benefit DJs willing to absorb valuable information and put to use the helpful advise this union will bring. All the while delivering it in an entertaining way.

Check out more information at MobileBeat.Com and DJSatisfaction.Com

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DJ Intelligence Earns Endorsement from Canadian Professional DJ Association, Inc. (CPDJA)

DJ Intelligence is excited to have earned an exclusive endorsement from the Canadian Professional Disc Jockey Association Inc. The CPDJA is Canada’s largest professional DJ association, with more members reported than all other Canadian associations combined. Many members of the CPDJA already use DJ Intelligence’s online interactive client tools on their DJ websites and through this endorsement the CPDJA will be extending an invitation to all of its members to use DJ Intelligence.

“The CPDJA is a great organization and we are thrilled they have recognized the power and value of DJ Intelligence for their membership,” said Scott Kartsounes, CEO of DJ Intelligence’s parent company Intelligence, Inc. “We look forward to serving their members with great service backed by our incredible 24×7 support.”

While DJ Intelligence is owned by Intelligence, Inc., a U.S. based company with subscribers in two dozen countries worldwide, Canada is DJ Intelligence’s second largest market with thousands of users. The software itself is fully optimized for the Canadian market, including currencies in Canadian dollars, date reversal, kilometres (KM) on the mileage calculator, and even the option to add special service/VAT taxes that are unique to Canada. It is DJ Intelligence’s goal to perfectly fit the needs of the Canadian marketplace and is continually making improvements to the software to cater to this important group of DJs.

This endorsement further reinforces DJ Intelligence’s position as an industry leader with a reputation for quality, trust, and reliability. Mobile DJs in North America can use DJ Intelligence with confidence, knowing they are working with a professional organization dedicated to impeccable customer service.

CPDJA members can take advantage of a special offer developed just for their association. If you are a member of the CPDJA and are considering subscribing to DJ Intelligence, please contact DJ Intelligence or the CPDJA through their websites at www.djintelligence.com and www.cpdja.ca.

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DJ Intelligence introduces quarterly billing options for those affected by the economy

DJ Intelligence is pleased to introduce new quarterly and bi-annual billing options for those companies hit hardest by the economy. The cost of DJ Intelligence is competitively priced at under a hundred dollars a year. But some companies who have been affected by the slow economy are finding it difficult to make ends meet, especially as bills come due during their slow/off-peak season. “Let’s face it, in this economy every dollar counts. The ability to spread out payments over a longer term or to move your annual billing date to a more profitable season is a helpful option for some companies” said Scott Kartsounes, CEO of DJ Intelligence parent company Intelligence, Inc.

The payment plans have been offered on a test basis to a few dozen companies for over a year now. “The feedback has been extremely positive. Some companies are consistently renewing on a quarter-by-quarter basis while others are taking advantage of a onetime quarterly or bi-annual payment to move out their annual billing date, for example from January to July,” said Kartsounes. “The ultimate goal is to offer the greatest level of flexibility for our subscribers and offer every available option to help them through these turbulent times.”

Those who are interested in learning more about the new quarterly and bi-annual payment plans should contact DJ Intelligence’s support team at http://support.intelligenceinc.com. “The greatest part about our payment plans is that there is absolutely no change in the level of service you receive from DJ Intelligence. You will continue to get all the same features backed by the same incredible 24×7 support,” Kartsounes added. If your company has been hit hard by the economy, please contact DJ Intelligence today to learn more about these new payment plans.

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Join DJ Intelligence at Mobile Beat DJ Show in Vegas Feb 9-11

DJ Intelligence will again be attending the Mobile Beat DJ Show & Convention in Las Vegas from February 9th-11th this year. Selected members of the Intelligence, Inc. staff will be on hand to answer questions, give product demonstrations, and gather feedback & suggestions from existing users.

DJ Intelligence will again have its interactive booth in the quiet room of the exhibit hall where you can demo the latest technologies on multiple laptops. Additionally, DJ Intelligence will be hosting an introductory website seminar at 1:00 PM on Wednesday, February 10th for those DJs who do not currently use DJ Intelligence but are interested in learning more about it. If you are attending the show, please make plans to stop by the DJ Intelligence booth to say hello and introduce yourself. If you bring a colleague over to our booth who does not currently use DJ Intelligence and they sign up, we’ll reward you both for your referral!

Existing DJ Intelligence users should also plan on attending the “Outside The Box” seminar at 2:00 PM on Wednesday, February 10th to learn about great 3rd party products that can further enhance your DJ Intelligence tools and set you apart from your competition!

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IPad and It’s Impact on DJs

Apple started it’s announcement event about 30 minutes ago and I’m eagerly following it at http://www.engadget.com/2010/01/27/live-from-the-apple-tablet-latest-creation-event/.  This lookslike another revolutionary piece from Apple.  Based on the Iphone operating system this tablet is something I’m going to have to get, no doubt about it.

What I’m wondering is how quickly will one of the DJ specific software programs like PCDJ, Virtual DJ, Rockit or any of the other platforms will be developing for it.  Just imagine, a full DJ software app with multi-touch, etc for you performing at your events.  This has the potential to be another revolution in the consumer electronics industry and be something amazing for DJs.

Stay tuned,

Ryan

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Cast Your Vote Now

Since releasing the most requested songs of 2009 (http://djintelligence.com/charts/DJIntelligenceMostRequestedAll2009.pdf), hundreds of new DJ companies have joined DJ Intelligence so they can include their clients’ requests in next year’s tally.

The DJ Intelligence music request system is just one of nearly two dozen interactive web modules included with the service, but among DJs it is agreed to be the most popular. The DJ’s clients can log on to their existing website and search through their personal music library (or use the default list of 75,000 songs which is updated weekly) by keyword, genre, decade, and other search parameters, or simply browse through the DJ’s library by song title or artist. They can view song suggestions by category. They can even listen to 30 second song samples and view the lyrics to any song with a single click!

When the client finds a song they like, they can add it to one of three custom request lists: Must Play, Play if Possible, and Do Not Play. The DJ can select how many of each type of request they are willing to accept and can even change the labels if they do not like these terms. The client can attach “notes” to any request for special instructions or dedications. And if the client wants to request a song that is not in the DJ’s library, the DJ can optionally provide the client with a “custom” request button for entering these requests by hand.

The client can save their work for continued progress and return to the site at any time to retrieve their saved list. Since the service is web based, the client can connect from anywhere in the world using an internet connected computer (PC or Mac) and their web browser. Throughout the process, the DJ can monitor the client’s progress through the Control Panel and even receive email notifications every time the client makes an update to their list. Upon completion, the client’s request list is electronically submitted to the DJ by email which also includes a link to a printable HTML report. If the DJ uses digital DJ software, the system can create an M3U playlist file so all the client’s requests are pre-loaded for the event!

Perhaps the neatest feature of the DJ Intelligence music request system is that every time a DJ’s client makes a request, that request is automatically included in a real time tally for the “most requested” lists. This means their contributions are helping to shape future events all over the world. Millions of requests are cast each year through this very system. To test drive a live demo site, please visit http://www.demo.djintelligence.com/music. To learn more about DJ Intelligence and add it to your existing website so your clients’ requests can be included in the voting, visit http://djintelligence.com.

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Capitalize on social networking

The DJ Intelligence News & Information Blog allows you to quickly and easily publish articles on your website. The benefits of writing articles for your blog are vast, and experts agree that publishing a blog is a one of the leading ways to increase traffic to your website and gain free exposure for your business. The articles you post on your DJ Intelligence News & Information Blog are streamed directly into the Google search index (and other top tier search engines) which means that unlike traditional web pages which can take days, weeks, or months to appear, you will often find that your blog posts show up in the Google results within hours, giving you immediate exposure. Additionally, your clients and prospects can subscribe to your blog’s RSS or Atom feed to automatically be notified anytime you publish a new article (unlike bookmarks which depend on visitors to return to your site to read the newest updates). These two elements alone can drive significant traffic to your website, but there are other simple steps you can take to further enhance your blog’s reach.

Using free services such as TwitterFeed and Ping.fm, you can effortlessly syndicate the articles you publish to your Twitter page and Facebook wall (as well as countless other social networking sites) using your blog’s RSS feed. If you do not yet use Twitter and Facebook for your business, consider setting up accounts. These are two great methods for communicating with clients and prospects, while further spreading the word about your professional services through the power and reach of social networking.

As you know, DJ Intelligence is also fully integrated with MailChimp, a leading broadcast email provider, so you can send mass emails to your past, present, and future clients. Using your RSS feed, you can set up an “RSS-driven campaign” to automatically email your clients the day after you publish an article to your blog. This is another great way to stay in contact with your client base. If you do not yet use MailChimp to send broadcast emails, consider signing up and integrating with your DJ Intelligence account.

To find out the URL of your DJ Intelligence blog’s RSS feed, visit your blog’s home page and click on the “RSS” icon. The URL which appears in the address bar after you click the “RSS” icon will be the direct URL of your RSS feed. If you have any questions or need our assistance, please contact the DJ Intelligence support team anytime 24×7 at http://support.intelligenceinc.com

So the only question that remains is, what will you blog about? Share company news & information, author and publish articles pertaining to your company or industry, tell stories from past events, share client testimonials, or post any other important information you wish to share with your customers and potential customers. The possibilities are endless. If you do not yet use DJ Intelligence for your business, please sign up today and start reaping the rewards of blogging!

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Did you find the Year End Charts helpful?

Did you find the Year End Charts helpful? In other words…

Did you digg it?  http://digg.com/music/Year_End_Charts_The_most_requested_songs_of_2009

MARKETING TIP: Use this list at Bridal Shows to reiterate to your client that you use reliable sources, and are current with the music their guests will want to hear!

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