Everything Else

Mobile Beat readers are interested in information about how to improve everything. This is a place we put articles that we don’t have another place for.

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Show Off Your Brand Without “Selling”

August 16, 2017 by Stephen J Clayton
In 2016 big companies budgeted $570 million marketing to Instagram’s biggest social influencers. This includes ongoing ambassadorships, brand reviews, sponsored posts, mentions, event coverage, and more. The world of marketing and branding has done a complete 180 in the recent years, as “social media influencer” wouldn’t even have been a term or label for a person 10 years ago. Social platforms like Instagram, Twitter, Youtube, and Snapchat have been home to regular people that become famous showing their daily lives and develop cult like fan bases. These fan bases will seemingly buy anything these social influencers post o... [read more]
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Know When to Use Your Own Equipment or Subrent

August 11, 2017 by Stephen J Clayton
Your business is growing and you suddenly have more events than equipment! This is the best problem to have, because it might be a telling sign that it’s time to kick it up a notch in your business. Maybe it’s time to go full time if you already haven’t (check out earlier blogs to find out if it’s the right time for you), maybe you should invest in more inventory, or maybe you’re in the starting phases of your business and investing in more equipment wouldn’t be the smartest financial choice. That’s ok! Luckily, there are tons of companies that you can sub-rent equipment from. There are certain events that will... [read more]
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Book of the Month – Celebrate Life By Marcello Pedalino

August 5, 2017 by Michael Cordeiro
  Nothing is more relaxing to me than sitting at the beach with a great book. Listening to the waves, toes in the sand -You know the song, right? The best beach books are the ones that make you dive deep into their pages until the end leaving you feeling a whole lot better about yourself. The best book I've read this summer hands down is Celebrate Life by Marcello Pedalino. I like to read a lot of self help, motivational books. The problem with many of them is that they are too "self-helpy". Sometimes I feel like I need a degree in meta physics or astral geometry to grasp their meaning. Many times the concepts in them... [read more]
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Live Lucky!

August 2, 2017 by Bernie Lehman
The other day I was driving down the road and the car in front of me had a small window sticker in the bottom right corner of their back window.  Most of those stickers are typically nothing of any consequence.  Of course we pulled up to a red light and I stopped behind the car.  As I was gazing around at the trees beginning to bloom, the beautiful sunny day, I also noticed that sticker.  It said, “Live Lucky”.  I thought, “Wow!  That says so much with so little words.” As the light turned green the car drove ahead of me and eventually turned on to a side street.  However, the words on that sticker stayed with me the rest of the 5 miles home. I couldn’t stop thinking, “What does it mean?” So let's look into what it means.  You could take Merriam-Webster’s definition of lucky, ... [read more]
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The Art of the Pre-Gig Pump Up

July 26, 2017 by Jeff Heidelberg
I have played countless songs in my career as a mobile DJ. I have had gigs that have been dead and I have had gigs that in my mind, have shook the world. Yes there are plenty of factors that play into the success of the gig but I want to focus on you, the DJ who is playing the songs. If your energy is not up, then you have no right to complain about a dead gig. In the world of self-improvement, the first hour of being awake is often called “The Golden Hour” This is the hour they say to work towards your dreams and be inspired to set your day in motion. Well as a DJ, I say the time we have before our gig is “The Golden Song”. The time with ourselves that can put us in the best mindset before arriving to a venue. The difficult aspect of a Pre-Gig Pump Up is that everyone’s pump up will look d... [read more]
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The Zen DJ

July 12, 2017 by Jeff Heidelberg
Air traffic controllers, Super Bowl Referees, DJs. What do these have in common? They are some of the coolest jobs in the world but they all carry stress. Strangers and friends often comment that I have the best job in the world as a mobile DJ. Yes without a doubt I can say I am very fortunate to play in some of the most beautiful venues and work with some of the most inspiring people in the city but these friends and strangers don’t see the stress that comes with our profession. Hopefully most of you have some way of relieving stress. Whether it is fitness, vacations or just yelling into a pillow, a simple action can help us gain clarity and calm ourselves down. Although I am not a psychic, I have a feeling that some of us have unhealthy forms of stress relief. Alcohol, cigarettes, social media or ev... [read more]
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The Gear I Wish I Would Have Bought Earlier

July 5, 2017 by Jordan Nelson
When I first began to DJ, I knew that I was going to be investing some hefty money into the equipment I was going to use. What I wasn't counting on, however, was becoming a total gearhead, blowing way more dough than I should have on every cool light, cable, and gadget that popped into my Google searches (don't deny it, you've got the bug too). Looking back now, I've come to realize that many of those purchases, while fun and interesting, have spent more time on their shelves than at events. However, there are some pieces of gear that, while less glamorous, have given me so much utility that I wonder why they weren't the first things I bought when starting out. In no particular order, here's some gear that I think every DJ should buy as soon as possible. A Rock N Roller Cart If you buy nothing else on ... [read more]
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Cruise Expose Part 3- The Cruise Director

June 30, 2017 by Michael Cordeiro
The November DJ cruise is coming up quick. If you haven't booked already, why? This cruise on board the Carnival Sensation is going to provide the perfect mix of seminars, networking and relaxation. What could be better than sneaking off to the Caribbean for a week and writing it off as a business expense (talk to your accountant of course)? In this segment of our cruise ship entertainment expose I go behind the scenes with Carnival's most requested Cruise Director Reverend Doc E (Eversen Bevelle). Carnival Cruise lines has several different size ships in it's fleet. On the smaller ships the roles of cruise director and entertai... [read more]
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DJ Tips In Under A Minute: The Morality Police And A DJ, Extended Version

June 29, 2017 by DJ Jay
All right. DJ tips in under a minute. It's sort of a statement video. I got into a discussion with a DJ the other day about this song, because I've seen it in a bunch of middle school videos, sweet 16s and all that and this is the part I have a problem with. And I've got a thing about having 16-year-olds, 12-year-olds, 14-year-olds that are yelling when the DJ plays the track that says, "Where are my alcoholics, let me see your hands up." I know it's fun, I know it's a party song, I just personally think it's a bit inappropriate. Now, after everything that's gone on in the world, this one I don't know that I'll ever play this one again when it comes to doing an event. This is "Pumped Up Kicks." It might be a great song, the kids might like it, the kids might know it, but talking about somebody with a gun and... [read more]
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Ready to Play, Come Rain or Come Shine

June 17, 2017 by Stu Chisholm
So, this happened: A banquet facility here in Michigan built a gorgeous, landscaped outdoor pavilion specifically for wedding ceremonies. When my helper and I arrived to provide PA, I was impressed by the thought that went into it. There was a bar-like area that served as a DJ booth for weddings, or an actual bar for, say, an evening outdoor patio party for the golfers at the club. With a pergola overhead and a two- circuit outdoor electrical box close by, it seemed like an ideal situation. But then the dark clouds rolled in. HERE COMES THE RAIN AGAIN...AND AGAIN Setting up my outdoor ceremony rig for the wedding scheduled in a half an hour, I ... [read more]