Events

Mobile Beat readers are interested in information about events Mobile Beat is producing or other partners in the industry with us.

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Discovering and Executing Your Brand an Audience (Part One)

February 20, 2017 by StephenJClayton
As a consumer (since we are all consumers on some level), why do we have certain artists that we follow, almost religiously? We identify with these artists because they have created a brand, an identity SO specific, that we can’t help but join in. Beyonce has her #beyhives, Tyler the Creator has Golf Wang, and even One Direction has “Directioners”. What these three artists have in common, is that they know their brand and they execute it brilliantly. Beyonce is a feminist icon, showing us that women can be empowered through independence AND girl squads. Tyler the Creator’s cult following is so huge, he can sell us a t-shirt that says “GOLF” on it, and we buy it no questions asked. One Direction knows they appeal to young teenage girls, so they embrace their hunk status and market directread more]
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Do You Know Your Brand? Answer These 4 Questions To Find Out!

February 16, 2017 by StephenJClayton
Every well known and popular DJ has a specific brand. Your brand is important because it’s what defines you and separates you from the rest. Do you truly know your brand? Answer these 4 questions to find out! 1. Do you have a specialized logo that clearly shows your aesthetic? Your logo needs to represent your style, your tone, and your vibe! 2. Is your aesthetic consistent with the tone of your material? By this I mean, does your logo/artwork correspond with your sound? 3. What kind of events would you perform at? You should have a specific list of events that fit into your style and brand! 4. Does your “sound... [read more]
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Getting Started As a DJ: Where to Begin

February 14, 2017 by StephenJClayton
If you’re thinking about becoming a DJ, there are several things to consider before getting started. Make sure that you’re doing it for the right reasons, first of all. Like any facet of the entertainment business, you have to be in it because you love it. If you’re just in it for the money and fame- you’re going to experience a lot of disappointment! That’s not to say that money and fame won’t ever happen for you, but you have to look at yourself as your business. If you want to be able to support yourself financially while doing what you love, you have to put in the same amount of time and effort as you would launching a newread more]
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Photo Booth Expo Joins Mobile Beat on the Boat!

February 13, 2017 by Mobile Beat
Effectively doubling the business-building benefit of a fun week at sea, The Photo Booth Expo Cruise will run together with The Mobile Beat Cruise, sailing Nov 25-30, 2017 out of the Port of Miami and visiting Grand Turk and the Dominican Republic. According to Mobile Beat President Ryan Burger, "We will have seminars for all types of event professionals in the mornings, including sales, customer service, marketing and more that all can benefit from, and then specific topics for DJs and photo booth operators in the afternoons." "With Rob Johnson of DigiGames as our Entertainment Director, we will be having fun as one large group on the sh... [read more]
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Making Social Media Work For You

February 6, 2017 by StephenJClayton
Social media is the only free marketing tool that you'll be able to find online today. Although you can pay for your posts to get more exposure, it's not necessary! Here are some tips on how to boost your social media following to gain engaging, loyal followers.
  1. Be Consistent. I know that this is said all of the time, but it's important to not only be consistent in your posting, but posting only content that will be valuable to your followers. Stick to posting what you know and what goes with the "theme" of your profile. This will show potential follow... [read more]
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Building Off An Existing Client Base

February 2, 2017 by StephenJClayton
Chances are your existing clients are going to keep hiring you for future events, but only if you stay in contact and give them a reason to keep hiring you! There are quite a few ways to let your customer base that you are pro-active and always ready for business.
  1. Make sure to keep your website up to date! You can do this by keeping up with a blog (at least once a week), and linking all media to your website. Having an up to date website will show not only your current clients but pote... [read more]
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Shaking Up Your Game with Keith Shocklee

January 31, 2017 by Michael Cordeiro
[caption id="attachment_102626" align="alignleft" width="200"] Keith Shocklee hosts the DJ Take Over at MBLV21[/caption] Keith Shocklee has been influencing Hip Hop music and Rap culture for almost 40 years now. A big part of the Mobile Beat family, Keith will be hosting the Monday night DJ Take over at MBLV21. I had the opportunity to spend an afternoon with Keith in Manhattan last fall discussing the future of music and our industry. A decade before Public Enemy exploded on the scene, Keith and his older brother Hank were playing house parties and in the park refining their DJ skills. I asked Keith to tell me about the early days of Hip Hop, the... [read more]
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5 Ways for DJ’s to Supplement Their Income

January 31, 2017 by StephenJClayton
Want to learn how you can make your equipment work for you? How you can supplement your income and work during the weekdays, not just weekends? Here are 5 ways to supplement your income!
  1. Diversify your rental inventory. Photo booths and LED lights are just two pieces of equipment that you can rent out to clients during the week.
  2. Expand your customer base by reaching out to corporate clients, medical, real estate, college and professional groups for weekday meetings. Weekday sales meeting, corporate team building activities and weekday networking events are all events that you can rent your equipment out for use.
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Austin's Best DJs Blog

Smart DJ Tips: Dealing With Drunk Clients – Learn From Our Experience!

January 18, 2017 by Jason Rubio
If you provide services for public or private events, chances are, you've had to deal with drunk clients. We run a DJ and photo booth business and we've dealt with plenty of drunk clients. Normally, it's not a problem, but every now and then, we have clients who are very drunk and become belligerent! We've dealt with these clients a handful of times, but several months ago, we had an incident that made us finally change our approach. We did a wedding and when we arrived to setup, we noticed that the entire wedding party was already pretty drunk, BEFORE the wedding even started! We've seen this numerous times and it usually means trouble! By the end of the event, most of the wedding party were stumbling and slurring their speech. Bad news! At the end of the night, the groom came over to the photo booth and... [read more]
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Sunlight: Party Killer or Money Maker

January 17, 2017 by Randy Lehrman
Ever dreaded the idea of a day party???  People draggin' at that 12 noon Bar-Mitzvah; 1000 windows in the room, streaming in sunlight, and you're working your butt off to get people up...Why?  Sunlight. Proven by science, people are less likely to dance or lose their inhibitions in the daytime, sometimes turning a party into a luncheon. Mobile DJs want to CREATE A PARTY!  Not have a bunch of people staring out a window at the duck filled pond.  I've figured out the solution...and you can make money off of it. If your clients DO pick a daytime venue with windows (especially for a Bar/Bat-Mitzvah) and they want a dance party but LOVE their outside view, you can do a few things do make everyone happy and your wallet a little thicker. #1. Black out the windows.  Lose the sunlight in the room.  I... [read more]