Events

Mobile Beat readers are interested in information about events Mobile Beat is producing or other partners in the industry with us.

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“Will you play my favorite song?!” – Handling Requests 101

September 13, 2017 by Jordan Nelson
We've all been there; a drunk bridesmaid proclaiming to be the bride's best friend stumbles over to your DJ booth, flops her hand on your shoulder, and slurs something like "Hey, can you play Call Me Maybe now? It's the bride's favorite song and we really wanna hear it." You search your mind for a response as she stares intently awaiting your answer. You're now faced with a conundrum that most likely occurs at every event you work; how do you respond to requests in a way that pleases the clients, keeps the crowd happy, doesn't ruin the flow of the event, and doesn't send away the requester away in a huff? Here are my go-to responses for handling requests: 1) "What a great song! I'll definitely get that in as soon as I can!" I use this response whenever the request is a song already on the playlist, a... [read more]
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DJ Like a Boxer Dog

September 7, 2017 by Bernie Lehman
I realize that is a really weird title for a DJ blog.  You see, I am an owner of a two year old American Boxer named Molly.  One of my favorite things to do in the evenings is to watch her run around the back yard.  As I watched her over the past few nights I realized that we all should be more like Boxers, in our lives, and as we DJ.  You see Boxers have amazing personalities and display the attributes we all should.  They don’t mind digging in and getting their paws dirty and they can’t help but wiggle their butts.  So why wouldn’t we be more like them? Molly was prancing around and all of a sudden stopped in a spot I had seen her frequent many times before.  This was her favorite spot, it’s the spot where she buries all of her bones.  Once again she started digging, getting her paws comp... [read more]
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Avoiding “Light Show Explosion Syndrome”

August 30, 2017 by Jordan Nelson
This article contains excerpts from the author's book "The Essential Guide to Building a Mobile DJ Light Show," a step-by-step guide to building a professional, eye-catching light show for the mobile DJ. Check it out here. Making business decisions requires forethought and planning. It also requires taking a step back and looking at your business from another person's point of view, such as a client or another vendor. How should my website look? How will I answer the "price" question from potential clients? Many of us take the time to run through different scenarios and options that will affect our image and presentation when it comes to sales, music, or dress. Unfortunately, many DJs don't apply the same level of effort when they provide lighting to their clients. You've either seen it or you've done i... [read more]
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Must-play Song Lists Aren’t Scary, I Promise

August 23, 2017 by Jordan Nelson
Success! You've just booked another wedding with a fun, energetic couple (let's call them Maggie and Joe) who are excited to start the planning process. After sending out planning forms and scheduling your first consultation, the bride sends you an email that goes a little something like this: "Hey ____! Joe and I have made these lists of all of our favorite songs we want to hear at our wedding, can you make sure to play them?" You dreadfully scroll down to the bottom of the email, open the attachment, and suddenly before your eyes are what appear to be 4 pages of obscure indie and folk songs you've never heard of before. You think to yourself "Oh no, here we go again. Another bride that wants a bunch of strange music that none of her guests will know and that will kill the party." You can stop that thinking... [read more]
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Perception: Small Changes Can Equal Big Results – Part 2: Printed Materials

August 22, 2017 by Justin Reid
Here we are, only a few months left before peak booking season is upon us. Great news! That means there’s still time to take a look at our marketing tools and make any necessary updates. Obviously, we could make a ton of changes or spend a lot of money on our printed marketing materials. With that said, I would like to encourage everyone to take a critical look at our current marketing pieces. What do they say about us or our company? Now that we’ve examined our web presence in Part 1, let’s go old school. Yes, print! Simply put, it’s still relevant and it still works. Business cards are still a fundamental tool of promotion and ne... [read more]
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Networking Beyond Mixers

August 21, 2017 by Stephen J Clayton
We’ve allllll been there; we want to make connections and create meaningful relationships within our industry, but we don’t know where to start. So we go to mixers and various networking events. If you’re new to business, you’re probably feeling a whole lot of anxiety and nervousness before walking into that mixer. If mixers aren’t your cup of tea, that’s ok! There are other ways to make long lasting meaningful connections that go beyond handing out your business card. Attend seminars: Seminars are a great alternative to mixers because not only are you going to be learning valuable information, but you will al... [read more]
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Beyond The Beat: From DJ To Expo Producer

August 18, 2017 by Robert Lindquist
While attending the Mobile Beat DJ Show in March, 2016, I had the pleasure of sharing some chat time with Mike Anthony Mireles, a Mobile DJ/MC/Entertainer from Houston, TX. Our conversation was essentially a volley of random thoughts about to how DJs can expand beyond operating a DJ service. At one point, Mike referred to DJ’ing as an “entrepreneurial playground.” How true. When I think of all the people I have met during the years that I’ve been associated with the international DJ community—I am consistently impressed by those who have taken a giant leap of faith and have landed in a position that they themselves may not have realized as possible. The Force Behind The Photo Booth Expo read more]
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Show Off Your Brand Without “Selling”

August 16, 2017 by Stephen J Clayton
In 2016 big companies budgeted $570 million marketing to Instagram’s biggest social influencers. This includes ongoing ambassadorships, brand reviews, sponsored posts, mentions, event coverage, and more. The world of marketing and branding has done a complete 180 in the recent years, as “social media influencer” wouldn’t even have been a term or label for a person 10 years ago. Social platforms like Instagram, Twitter, Youtube, and Snapchat have been home to regular people that become famous showing their daily lives and develop cult like fan bases. These fan bases will seemingly buy anything these social influencers post o... [read more]
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What’s Your Goal?

August 16, 2017 by Bernie Lehman
“MBLV 21, it's where you need to be,” said Ryan Burger from stage, so I jumped up, ran over and got my ticket.  That’s what you’re supposed to do right?  You learn all these amazing things from MBLV and attending every year is what is necessary for you to stay on top of your game.  If you don’t come for the learning, you come for the networking.  Heck, maybe to meet some of the entertainers.  Can I get a “whoop whoop” for Jason Jani? A year goes by, my business did this and that, it was a pretty decent 2016.  I had my ticket to MBLV 21 and to make sure I didn’t miss out on something which could push me over the top, I made sure to get the Platinum Package.  This is a MUST buy folks!!!  Not only do you get saved front row seats, but you get to meet some of the folks who run the show,... [read more]
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Know When to Use Your Own Equipment or Subrent

August 11, 2017 by Stephen J Clayton
Your business is growing and you suddenly have more events than equipment! This is the best problem to have, because it might be a telling sign that it’s time to kick it up a notch in your business. Maybe it’s time to go full time if you already haven’t (check out earlier blogs to find out if it’s the right time for you), maybe you should invest in more inventory, or maybe you’re in the starting phases of your business and investing in more equipment wouldn’t be the smartest financial choice. That’s ok! Luckily, there are tons of companies that you can sub-rent equipment from. There are certain events that will... [read more]