Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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Young companies and marketing budgets

August 16, 2017 by Dave Ramsey's Entreleadership
Lots of small business owners who are just starting out ask me how to determine the proper amount of money to budget for marketing. Most young companies must rely on what some people call “bootstrapping.” This is where you re-invest a large portion of your profits to keep things growing. Combining this with social media – which is free and extremely effective – allows many start-ups to keep their heads above water. In the early days of my company, we were just like a lot of other newly-established small business in many regards. We didn't have a lot of cash coming in, and the budget was minimal. We had to make every dollar we spent work very, very hard. In fact, we used a ratio of 10 percent dollars to 90 percent sweat equity. Sweat equity means doing something physically that's pushing your mes... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Convenience is Key!

August 16, 2017 by Jason Rubio
When it comes to business, convenience always wins! Before 1928, everyone sliced their own bread, at home. Along came Otto Rohwedder, who invented sliced bread. People thought, sliced bread?? Who's too lazy to slice their own bread? Well, you know what happened after that. :) People want easy. As I mentioned last week, Amazon is winning, big, by making things convenient and easier! What does that have to do with you? Everything! What can you do to make your client's lives easier? How can you make things more convenient for your clients? Whether you're a DJ, a photographer, photo booth rental service, or whatever your business, you can always find ways to make things easier for your clients. How do you communicate with your clients? Do you "meet them where they are?" This means, communicate the same way ... [read more]
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What’s Your Goal?

August 16, 2017 by Bernie Lehman
“MBLV 21, it's where you need to be,” said Ryan Burger from stage, so I jumped up, ran over and got my ticket.  That’s what you’re supposed to do right?  You learn all these amazing things from MBLV and attending every year is what is necessary for you to stay on top of your game.  If you don’t come for the learning, you come for the networking.  Heck, maybe to meet some of the entertainers.  Can I get a “whoop whoop” for Jason Jani? A year goes by, my business did this and that, it was a pretty decent 2016.  I had my ticket to MBLV 21 and to make sure I didn’t miss out on something which could push me over the top, I made sure to get the Platinum Package.  This is a MUST buy folks!!!  Not only do you get saved front row seats, but you get to meet some of the folks who run the show,... [read more]
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Scarcity – The 7th Wedding Marketing Influencer To Get Brides Booking You.

August 15, 2017 by Terry Lewis
Scarcity Is Good For Your Wedding Business. Things of limited supply are highly valued which is why for example when gold, diamonds, friendship or love are found, they are treasured, secured and protected. If you are small enough to offer a signature wedding experience that can only be served to one couple per wedding day, let brides know they have a ONCE IN A LIFETIME OPPORTUNITY to have you as part of their wedding. Turn limited availability into exclusivity. If you have done a good enough job with the other six influencers I've shared over the past few weeks, and you've got your couple to fall in... [read more]
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Perception: Small Changes Can Equal Big Results – Part 1: Online Presence

August 15, 2017 by Justin Reid
Here we are, only a few months left before peak booking season is upon us. Great news! That means there’s still time to take a look at our marketing tools and make any necessary updates. Obviously, we could make a ton of changes or spend a lot of money with our online presence and digital marketing, but is that the answer? That said, I would like to encourage everyone to take a critical look at our current marketing pieces and channels. What do they say about us or our company? First, let’s check out our website. Everywhere we turn, “millennial this, millennial that”, and like it or not, our customers are different than they... [read more]
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4 Ways To Build Trust

August 15, 2017 by Mitch Taylor
Four Ways To Build Trust.    In this article we are going to explore three ways to build trust.  The first way is straight from my book “S.A.L.E.S. 4 Event Pros” and that is Share Your Story First. There are lots of reasons why to share your story first.  The first one is to allow your clients get acclimated to their surroundings. Most times they've never really walked into a place of business and then met with an event professional before. Set yourself and your clients up for success. Another way to build trust in this situation is to let them know where you're from. However when sharing where you are from, don’t just na... [read more]
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Know When to Use Your Own Equipment or Subrent

August 11, 2017 by Stephen J Clayton
Your business is growing and you suddenly have more events than equipment! This is the best problem to have, because it might be a telling sign that it’s time to kick it up a notch in your business. Maybe it’s time to go full time if you already haven’t (check out earlier blogs to find out if it’s the right time for you), maybe you should invest in more inventory, or maybe you’re in the starting phases of your business and investing in more equipment wouldn’t be the smartest financial choice. That’s ok! Luckily, there are tons of companies that you can sub-rent equipment from. There are certain events that will... [read more]
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Double Your Wedding Business Revenue in the Next 12 Months

August 10, 2017 by Stephanie and Jeff Padovani
In this article for Book More Brides, David James of Plan My Perfect Wedding tackles how to Double Your Wedding Business Revenue in the Next 12 Months... Would you love to wake up to an influx of sales or leads in your email inbox every day? Who wouldn’t right? Double Your Wedding Business Revenue in the Next 12 Months There are a ton of service providers in the wedding industry who struggle to pay the bills because they aren’t getting enough sales or leads for their business. You already have access to some great content and useful marketing articles on the Book More Brides blog, such as How I started my wedding busine... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Be the Amazon of Your DJ Market

August 10, 2017 by Jason Rubio
In today's society, everything is immediate. We want what we want, and we want it now! There's a reason why Jeff Bezos (Amazon CEO) recently surpassed (briefly) Bill Gates as the richest person in the world. In fact, he's $1 Billion away from being the richest person in the world! It's no coincidence that this happened. Jeff created a great formula for success that we strive to mimic, and you should too! In a nutshell, Amazon provides three great things: 1. Fast Service (shipping your product to you), 2. Great Prices, and 3. Amazing Customer Service. Let's discuss this, further. Regarding fast service, Amazon has been known for their prime benefits. It has been free 2 Day shipping for quite some time. I believe it's now 4 days for many products; however, for certain cities, they have free same day and one... [read more]
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Artistry Part 1

August 10, 2017 by Mitch Taylor
Artistry My dear friend and mentor Bill Hermann during his workshop "The Entertainment Experience" recently reminded me (and all attendees) of the Shakespearean quote from "As You Like It" written nearly 400 years ago "All the world's a stage And all the men and women merely players They have their exits and entrances And one man in his time plays many parts" An artist needs 4 things in order to create.  Script, Props, Stage and Inspiration.   Ever written a love note and passed it in school or wrote a poem or nice card to a loved one?  In that moment, you were an artist and proved that you ARE one as well.  Here...I'll pr... [read more]