Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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Austin's Best DJs Blog

Owners! Take The EGO out of your Playlist

June 15, 2017 by Randy Lehrman
For most DJs who run multi-ops, especially in Bar-Mitzvah land, you are selling a MC, DJ, and Dancers to your client.  Even with weddings, when you sell, you are selling the person who shows up as the DJ or MC as much as the actual company experience. As an owner of a company with 30 staff I can tell you how important it is to let go of your ego about who your client selects, even if it's not you.  I typically, as an MC, work roughly 95% of my Saturdays throughout the year.  My other MCs and DJs roughly 75%.  I, of course, want every client to book me, but I had an interesting experience to share regarding flexibility and keeping your ego in check as the owner. After doing Bar-Mitzvahs for 25 years you can imagine I have had my fair share of everything including badly behaved kids at parties.  When... [read more]
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Social, Mobile and You Part 2

June 15, 2017 by Mitch Taylor
Last month we talked about how the vast majority of people have their smartphone or tablet within 3 feet of them at all times and the three important items to be sure you have on your mobile website and how mobile impacts your business. This month let's discuss the social side of social, mobile and you. First off if you haven't already done so you should create business accounts for each of the social networks i.e. Facebook, YouTube, Twitter, Linked in, Pinterest, Snapchat, etc. For this months article we'll focus on the biggest of the social media platforms, Facebook. You may be wondering "I don't know... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Easy Tips to Shorten Break-Down Time

June 14, 2017 by Jason Rubio
Most mobile DJs will agree that setting up and breaking down your DJ equipment are the parts of the event that we like the least; however, there's no way around it, unless you charge enough that you can hire a setup/breakdown crew. For the most part, most mobile DJs don't have that luxury. So here are some easy tips to help you shorten your breakdown and loading back up, time. Use an RCA to 1/8" Adapter - For the last song of the night, use this adapter to play the last song on your computer or even your phone (if you have the headphone jack on your phone - newer iPhones don't have this). This works if you have a controller or mixer that is a stand alone mixer, or if you use an analog mixer. This gives you the last 3-5 minutes to start breaking down your controller or turntables, and if you use your pho... [read more]
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Being a leader within your community

June 14, 2017 by Dave Ramsey's Entreleadership
Leadership means doing a lot more than making hiring decisions, signing paychecks, and taking care of your team and your company. True leaders motivate others to take action. When you think of leaders in your community, who comes to mind? Public officials? Civic group presidents? Pastors? These are fine choices, but many entrepreneurs don’t realize how their business acumen and leadership skills in the corporate world can be used to enhance the communities in which they live. If you don’t already consider yourself a leader with the community, then think about this: You have the potential to be one. If you’ve ever wanted to be more civic m... [read more]
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Common flaws in wedding DJ websites – Why MORE price shoppers THAN high spending brides contact you (Part 2 of 2)

June 13, 2017 by Terry Lewis
In last weeks blog I promised to reveal the winning formula to an effective website, here it is: A good wedding website is as easy as ABC3D: Attract higher spending brides. Be ‘sticky’ so brides hang around and revisit. Contain value driven solutions your avatar will love. Capture leads. Convert prospects to the next step. Designed beautifully. The way you articulate and design your online message is of paramount importance because brides will form an opinion about your website in 20 seconds or less! That’s right you've just 20 seconds to impress. It’s possible that right now your perfect br... [read more]
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Product and Solution Focused

June 13, 2017 by Mitch Taylor
Windstar Cruising.  It was absolutely was one of the best vacation experiences of my life. My wife and I went on a ship that was literally one tenth the size of a ship that I used to work on, it was a yacht. The larger ships have everyone lining up in different places, except for a VIP experience to get you on board if you reach platinum status with them.  Windstar was different.  The level of customer service was so unique and different.  Instead of many people rolling into a ship, they had staged waiting areas for different sets of people.  However, not just different waiting areas but they provided you with a cool t... [read more]
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NETWORKING, STYLE AND APPEARANCE WILL WIN MORE BUSINESS.

June 12, 2017 by Jerry Bazata
You get up from your desk and prepare to attend a late afternoon networking event hosted by the chamber of commerce,  a wedding association or business after hours meeting.    Quickly you gather up a stack of business cards,  rehearse you elevator speech and set out on a mission to meet as many people as possible in the shortest amount of time.      This basic 101 approach to business development as been taught to many of us for years and the topic of countless books,   the mantra of sales consultants and motivational speakers.    Today,  developing networking techniques that yield tangible results involve less of quantity and more of quality.  Meaning,  just as you take the patience and time to plan an event for a client,  you need to take the same path in planning your networking and business ... [read more]
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Just The Tip

June 12, 2017 by Joe Bunn
Recently, Mike Walter and I talked about tips at events. Not tips for doing a better event, literally tips, like money! I thought it would make a good blog post for Mobile Beat, so let's talk about tips! Also, please admit that the title of this blog post is amazing. Thank you. Moving on. First things first, As a multi-op DJ company owner, please give your employees or subs 100% of their tips if they earn one. Yes, I get it. You did some of the work on the show, maybe sent the contract, procured the lead, paid the rent on the office space where they met, but I don't really care...give them their tip. I can assure you that tip was for the night of and how awesome that DJ performed. Give it up! They will love you for that, and they won't harbor resentment and eventually leave you to start their own thing. ... [read more]
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Why You Should Be Sub-Renting

June 12, 2017 by Stephen J Clayton
In my last blog, I discussed how to identify which equipment is smart for you invest in and how sub-renting that equipment can help supplement your income. But what exactly is sub-renting and why do we talk about it so much? Today I will be breaking down what sub-renting is and how it can be beneficial to everyone, from beginning DJ’s to fully staffed production companies. Sub-renting is when one company rents equipment from a colleague or competitor company to facilitate a client's request. Why is it smart to sub-rent our equipment? Sub-renting makes a smart decision when you don’t have the upfront capital to invest in the necessary equipment needed to facilitate a client’s request.  Or, maybe you don’t have enough confirmed events or rentals on the books to justify spending the upfront ... [read more]
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Inexpensive ways to get a professional website for DJs

June 9, 2017 by Mobile Beat Staff Writer
There are lots of inexpensive ways to get a professional website for DJs. Many people feel as if they need to have excellent webpage design skills in their own right in order to have great professional websites. However, there's no reason for individuals to do all the work themselves when it comes to self-promotion of all kinds. It's a good idea to use all available tools. People who don't have a lot of personal experience with webpage design don't need to learn it all themselves in order to do what they need to do for self-promotion.   It is true that almost all professionals should have professional websites these days. In fact, it's almost considered a red flag if they don't at this point in time. DJs are people who need to be good at customer service on a lot of different levels, and that means... [read more]