Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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Are You NAKED In Front Of Your Clients

March 16, 2017 by MitchTaylor
Are you naked in front of your clients?   You should be.  But Mitch...I don't want to be naked in front of my clients...are you kidding me?  Of course...I'm not talking about actually physically being naked but letting yourself truly be exposed.  Sharing the real "you".  Many of us put up a "business" front of who we are.  Your clients (the ones who still choose to book you even though you weren't genuine in the first place with them) ... [read more]
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The Costs and Benefits of a Free Gift

March 14, 2017 by Brian Lawrence
They say that nothing in life is free. This especially holds true to “free gifts” from businesses. Anyone that has ever been tricked into a time share meeting through a free gift or buffet meal understands this. You probably wouldn’t give away free gifts to cold leads that weren’t prospects. And you might be more apt to gift a customer that has booked you. In actuality, offering a free gift can attract a lot of attention, especially if that gift has a high perceived value. gift-548284_960_720read more]
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Find Your Mentors' Mentor, Jeffrey Gitomer, Mitch Taylor, Charlie Tremendous Jones,

Find Your Mentors’ Mentor

March 14, 2017 by MitchTaylor
Find Your Mentors' Mentor   [caption id="attachment_103609" align="alignleft" width="560"]Find Your Mentors' Mentor, Jeffrey Gitomer, Mitch Taylor, Charlie Tremendous Jones, Find Your Mentors' Mentor[/caption] I had the pleasure of interviewing Jeffrey Gitomer for the Creating Connections For Event Pros 100th Episode podcast.  read more]
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Your Reputation is Everything Part 2

March 13, 2017 by StephenJClayton
Welcome to Part 2 of "Your Reputation is Everything!" Series. Part 1 covered why it's important to have strong client relationships, now we'll discuss how to take your client relationship from ordinary to extraordinary. Our first topic of discussion will be: Building Client Relationships. You must first get clients, but after obtaining clients you want to keep them! You need to have a good reputation in order to keep them coming to you for future needs. Start with your first impression. Believe it or not, you make your first impression before you meet your client in person. Your first impression is actually made when they visit your... [read more]
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Austin's Best DJs

Growing Your DJ Company – My Journey & Lessons Learned Pt. 1

March 10, 2017 by Jason Rubio
Over the last several years, I've learned a lot of lessons with our growing DJ and photo booth business. I learned much more than all my college classes (I have a Master's degree) ever taught me! I had been a solo DJ for years and I loved it! I even opened up my own bar in 1999 and had it for a few years. However, the hours began to wear on me and it was much more work than I expected. I sold it to my partner, a few years later and went to college and resumed DJing, again, when I had time. In 2008, I came across an ad for a well-know DJ company (franchise). I sent them my resume and started working with them. I did mostly weddings and the pay was still terrible. I realized just how much they were charging and how much profit they were making off of my hard work! I realized that since I w... [read more]
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Cautionary Tale Part 2 Systems Business

A Cautionary Tale Part 2

March 9, 2017 by MitchTaylor
A Cautionary Tale Part 2 [caption id="attachment_103603" align="alignleft" width="300"]Cautionary Tale Part 2 Systems Business A Cautionary Tale Part 2[/caption] Systems are crucial and they MUST be in every facet of your business…not just one or two.  Many people dislike the word “systems.”  They think that it templates things too much.  That systems take the human element out of the connection with the client, the numbers and that systems can destroy the heart and soul of the business.  To the contrary, systems allow you to re-energize... [read more]
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It’s True – DJs Do Get Old(er)

March 9, 2017 by Robert Lindquist
Not long ago I saw a post in one of the countless DJ facebook groups asking if anyone knew of any DJs who where still out working in the 40s. Obviously, the individual who posted that has yet to grasp the fact that for many of us, being a DJ is life long career—no different than if someone choose to be a lawyer, financial planner, teacher or operate some other type of small business or franchise. It may come as a surprise to some that there are a lot of DJs still out performing in their 60s, 70s and even 80s—and the reason is simple: they do a good job and have such great reputations that people keep booking them. Among the many successful career DJs I know is “Mad” Joe Martin who lives in Wichita Falls, TX. Well-known among his peers, Joe has always been a positive force in the DJ industry, nev... [read more]
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Is There Really No Place Like Home?

March 7, 2017 by Brian Lawrence
If you’re operating your DJ business out of your home, it’s probably because of convenience and low overhead. Showcasing a modern and sleek website and having good online visibility and strong reviews can make a home-based business look just as reputable and credible as an office or storefront location. 3088798472_afe99be01f_z But there is a downside. It’s difficult to juggle the different roles as a businessperson, spouse, and parent. And it’s challenging to mentally leave work when you are not physically leaving work. Leaving a physical location after a full day of work and driving home creates a psychological shut d... [read more]
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Gitomer Licensed Trainer Mitch Taylor with tips you can immediately use to extend the knowledge you get at Mobile Beat Las Vegas

Extend – How To MBLV Part 3

March 7, 2017 by MitchTaylor
[caption id="attachment_103599" align="alignleft" width="300"]Gitomer Licensed Trainer Mitch Taylor with tips you can immediately use to extend the knowledge you get at Mobile Beat Las Vegas Extend - How To MBLV Part 3[/caption] I have been traveling to conferences for the last decade plus.  In fact, this year marks my 10th year of going to the largest conference in the Mobile DJ industry, Mobile Beat Las Vegas.  If you have never attended and you LOVE this business of being a DJ, you owe it to yourself to attend.  This is the third part of a three part ser... [read more]
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Your Reputation Is Everything Part 1

March 6, 2017 by StephenJClayton
Welcome to Part 1 of “Your Reputation Is Everything!” Series. In this series we are going to cover the basics of reputation, why it’s important, and how to make a good reputation eventually lead to authentic, long lasting relationships with your clients. Business is essentially about building valuable relationships.  More often than not, people like to do business with people that they like. This may be because you share a common interest, goal or achievement. Client retention is one of the intricate parts of any business. When a DJ is moving into the event production world this can be magnified. Which is why having a rela... [read more]