Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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Don’t Outsource Your Wedding Business Until You Read This!

April 20, 2017 by Stephanie and Jeff Padovani
Dina Eisenberg of Outsource Easier is Da Bomb when it comes to outsourcing. We met Dina way back when Book More Brides was a newborn, and she inspired us with her delightful positivity and dazzling smile. She knows both the wedding industry AND the world of easy outsourcing, so I’ve turned to her for some tips. (You can check out her read more]
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Austin's Best DJs blog

How Much Should You Charge for a Deposit?

April 19, 2017 by Jason Rubio
Whether you run a DJ business, photo booth business, photography, catering, or any business that provides services for public and private events, chances are, you've had to create and change your deposit policy. As a veteran in the mobile DJ business, I've often struggled with finding the right deposit amount to charge and creating a policy that works best for our company and our clients. Many companies will charge a percentage of the total amount, such as 10%, 20% and I've often seen 50%. In my opinion, the deposit amount doesn't matter as much as your actual deposit policy. We only charge a $100 non-refundable deposit to book with us. Why? Well, first, it's affordable. If someone is spending $2,000 with us, it's not always easy for them to put down $1,000. Many will argue that well, they're pl... [read more]
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Should You Offer A Money Back Guarantee?

April 19, 2017 by Terry Lewis
During my early teens I had no idea the American entrepreneur Victor Kiam would influence my marketing strategy decades later. 70's Flashback: I was in the sitting room watching our 14” black and white TV, when an advert came on and there was Victor Kiam confidently guaranteeing “The Remington will shave you as close as a blade, or your money back!” I had not even hit puberty, yet the self confidence in his product held my attention. I can only imagine the effect his promise had on his hairy target audience! His differences made Remington stand out against the competition, memorable to a pre-pu... [read more]
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Use Your Computer to Close Face-to-Face Sales

April 18, 2017 by Brian Lawrence
By now, you probably have a set-in-stone sale ritual and strategy that’s worked for you for years. Hopefully, you’re successful at closing sales and can charm your clients. But it’s never too late to teach an old dog new tricks. And if you’re not closing 100% of your sales, there’s always room for improvement. You can harness the power of the internet as a boost to close your sales. ordinateur-de-bureau-pc-1456070535wehAt one point, you’ve probably heard this from a client: “I want to meet the DJ.” This causes a problem if the client is not directly talking to the DJ that will perform. For example... [read more]
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Second Biggest Motivator Mitch Taylor Gitomer Licensed Trainer Taylored Sales

The Second Biggest Motivator

April 18, 2017 by MitchTaylor
Second Biggest Motivator Mitch Taylor Gitomer Licensed Trainer Taylored SalesLet's look at the flipside. The flipside of hate is love.  Love can also be a powerful powerful motivator. Think about your wife. Think about your children. I mean my gosh my daughter Kendall has got me wrapped around her little finger. She can do pretty much whatever she wants. (Kendall if you are reading this no, you can't.  :) ). Your parents, your spouse, your kids can be big motivators. Growing up in a town of 450 people in a log cabin in rural Maine, we didn't have much.  I know the struggle my parents went throu... [read more]
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Eagles Only, No Pigeons – Get Disrupted!

April 13, 2017 by Michael Cordeiro
We may not always realize it, but personal and professional development go hand in hand. We can only do our best when we are at our best. Many of us tend to put more emphasis on our professional skills than developing our life skills. We practice our microphone techniques, improve transitions, build better playlists and hone our mixing skills. Our spiritual, mental and physical well being takes work as well. How much time do you actually spend developing the best YOU? At MBLV21 this year attendees were blessed with many great seminars and speakers. One of the best was by our host - Todd Mitchem at the end of the conference. Todd's seminar foc... [read more]
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Virtual DJ Streams Ahead…

April 13, 2017 by Randy Lehrman
Tons of DJs out there would say Serato is their go-to for all things Club-DJ and lots of Mitzvahs and Weddings.  This is the name!  But recently Virtual DJ has forged ahead with a few new features --last June and just this week something brand new. In June, I wrote about Virtual DJ's new software which integrated a new feature called ASK THE DJ which gave each paid member it's own Virtual DJ website which allowed guests at that specific event the ability to send requests directly to a playlist on Virtual allowing that DJ to identify the person (for shoutouts) and pull the song from a play list and BOOM! Requested and played, giving the DJ to keep track of audience requests real-time without leaving the board. Aside from the Virtual also has Content Unlimited which is their music streaming service whi... [read more]
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Should I Go Full Time? Pt. 3

April 13, 2017 by StephenJClayton
Welcome back to Part 3 of “Should I Go Full Time?” series. If you haven’t read Part 1 or 2, make sure you’re caught up before proceeding to Part 3! In Part 1, we asked ourselves the question “Is THIS the right time? How do I know if this is the right time?” and in Part 2 we went through 4 questions that should help you determine whether you have the necessary equipment and consistent gigs to help you make the decision to go full time. Now, we will talk about how to keep your full time status, and tips to prevent you from having to retreat back to part time to supplement your income.
  1. Staying visible. Be open to smaller jobs! Smaller jobs more often than not lead to bigger jobs. This will prove that you’re willing to go above and beyond to work with your client, and that it... [read more]
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Building Loyalty Part 1

April 13, 2017 by MitchTaylor
Building Loyalty Part 1 Gitomer Licensed Trainer Mitch Taylor Taylored SalesBuilding Loyalty - Part 1 So I’m talking with someone the other day about marketing.  Specifically email marketing.  From their lips came boasts about 30,000 emails a month and building relationships. Say what? I’m sorry.  A relationship is a one on one transaction.  In the wedding business, this is what we THRIVE on.  If you don’t have a solid relationship with a customer, you run the risk of losing that customer to the “bigger, better” deal OR the smart... [read more]
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Time the Wedding Planning Switch

April 11, 2017 by Brian Lawrence
Wedding DJ’s have advantages over other industries:

-You don’t have to create the need for your services. -The booking will be made within a finite period of time. -The decision process is often emotional, impulsive, and can be greatly influenced by the right presentation and sales approach. -The first time wedding couple is uneducated consumers and wants guidance.

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