Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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More DJ Training Tips

May 15, 2017 by Joe Bunn
When I hire DJs, I usually like to try and get several at a time (especially since I have four offices all within about 4 hours of Raleigh, NC). Even if I can't use them here, there is a good chance that my owners in the other offices could use them. Back in the day, I would put ads in the local zines and local newspapers. I would even go by record stores (remember those?) and ask what DJs shopped there. These days, it's usually a Craig's List ad. Now remember, I only hire experience DJs so the ad clearly says things like "Must have own car, own gear, and have DJd previously". From this ad, I'll usually get several emails. I can weed through several of them just by the way people spell or their lack of shift key usage. Buh bye. Once I get through the initial inquiries to work for us, I'll send them out a r... [read more]
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Fixing Business “Boo-Boos”

May 13, 2017 by MarkBattersby
Every mobile entertainment operation faces an ever-increasing amount of red-tape, rules, regulations, fees, and taxes that they must contend with. Just on the federal level, according to the U.S. Small Business Administration, there are 3,348 federal regulations in the pipeline, with nearly 1/3 impacting small businesses directly. At the same time that new rules are proliferating, enforce- ment on every level is becoming more aggressive, more issue- focused—with even more, costly results. It doesn’t take an experienced business owner to know that mistakes are inevitable. Fortunately, a combination of strat- egies and unique tax write-offs can help any DJ, VJ... [read more]
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Building Your Balance… of Goodwill

May 12, 2017 by Jay Maxwell
There are two bank accounts in any business. One account is measured in dollars and the other is measured in goodwill. Both of these have deposits and withdrawals, and a healthy account in each case must have more deposits than withdrawals. If a company neglects to keep an eye on either of these accounts, trouble will follow. However, while it is easy to confirm the balance in a checking account, a company’s goodwill account is often more difficult to measure. A friend of mine recently told me he knew of a disc jockey company in our area that only catered to high-end clientele. He said this company works almost exclusively in the resort areas, and the owner wo... [read more]
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Amplify Your Message To A Very Specific Avatar Instead Of Trying To Sell To Everyone (Part 1 of 3)

May 11, 2017 by Terry Lewis
Let me ask you 2 questions: Do you try to sell to every bride and groom? Have you carved out a specialist niche within the wedding DJ market to elevate yourself above the other wedding suppliers crowding your industry? Let me share a school boy error so you can side-step it. At start up, I sent out a confusing marketing message that tried to capture any and every bride throwing a party. Through a lethal combination of naivety, inexperience and a desperation not wanting to miss any bookings. My marketing was scattered all over the place and unsurprisingly spectacularly unsuccessful. In fact that is actually... [read more]
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Austin's Best DJs Blog

Keep Up With Technology & Keep Up Your Profits!

May 11, 2017 by Jason Rubio
As a long time DJ, I've seen the different technology that has evolved over the years. I first started as a kid, in the early 90's and wow, DJing was completely different! Gone are the days of carrying 15 HEAVY record crates, massive speakers, amps, heavy lighting, etc. Though much of the equipment we use is similar, technology has made DJing much easier. In today's DJ world, technology is not something to hate, but is something that you should warmly embrace! Why? Simply put, technology will help your business run more efficiently! Today's clients are used to technology and expect you to keep up with it, too! Here are a few examples of how technology can help your business! Transparency Today's clients and couples grew up with the internet and technology and therefore, they want immediate informatio... [read more]
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Comedian Don Grey On The Funnier Side of Performing Better

May 10, 2017 by Michael Cordeiro
We all know that engaging our audience is a crucial part of having a successful event. The ability to properly use humor is just as much a learned skill as any other in our bag of tricks. But the fact is that some of us are just not as funny as we think we are. There is hope though. I sat down with comedian Don Grey recently to get his thoughts on how to effectively use comedy to make our performances better. It's no joke: According to Don, comedy is serious business. MikeC: Hey Don, I appreciate you taking time out on the ship to sit with me. How long have you been doing comedy for Carnival? DonG: My pleasure. I started on Carnival back in 2... [read more]
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5 DJ Hacks on Monday to Make your Saturday Epic

May 9, 2017 by Randy Lehrman
You hear all the sports gurus talk about playing "Monday Morning Quarterback" after the big Sunday game.  In DJ land we work our hardest, all weekend, to keep 100's of guests partying til all hours, at all costs.  Sometimes we get set in our ways and don't add to our knowledge base...so I'm here to share 5 awesome hacks to take your DJ game to the next level before your next event. 1. Shazam during the week...EVERYTHING YOU LIKE!  If you're like me, sometimes your background music can get boring; dance music gets stale...best thing to do to add some flavor is Shazam everything you hear that's new and fresh and then open your DJ computer at home and use "Content Unlimited" on Virtual DJ or "Pulselocker" in Serato to download all those new favorites all at once and make some new playlists.  Not only w... [read more]
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I Care About Networking (And you should too)

May 9, 2017 by Dave Ternier
I spend an inordinate amount of time networking with wedding vendors. Getting to know them, sharing lunch with them, discovering who their families are, finding out their likes and dislikes, etc. And, I’ll often drive between one and three hours out of my way to do so. One of the obvious rewards to this might be referrals, but there is another, just as important, reason for good quality networking. When involved in a consultation with a couple considering my services, above all other things, I strive to gain their trust. I do so by involving them in a variety of conversations. Caring about how they met, caring about who their families are, caring about their past experiences as wedding guests, caring about what’s important to them for their wedding, etc. One of the other methods I employ to gain their ... [read more]
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Me and My Shadow

May 8, 2017 by Joe Bunn
One of the most important parts of training a new DJ at Bunn DJ Company is our shadowing program. Before we even think about training a new DJ, we have them go out and shadow other top DJs within the company. Often times, I am hiring DJs that are coming from club backgrounds, or even once, a skating rink. How are they going to know if they really want to get into the private event/wedding DJ sector if they don't actually go out and watch someone do it? I've had guys and girls come out with me once and go "Yeah, this isn't for me" at the end of the night. I would much rather know that right off the bat vs. putting in hours and hours of training on my day off! So what is "shadowing" at Bunn DJ Company? It's pretty much just that. I tell the trainee, you're shadowing DJ XXXX this Saturday. Put on a suit and m... [read more]
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Time on Your Side

May 7, 2017 by Staci Nichols
Buses, movie theaters, hotels... What do they have in common? None of them charge the same price for a Saturday night as they do for a Tuesday morning. Buses have peak fares for rush hour travel. Movie theaters offer matinees to encourage movie-goers to fill up seats during non-busy times. Hotels, the true masters of maximizing their “prime times,” charge more for short notice bookings, holidays, summer vacations, and weekends. If it works for these mega-industries, there must be something to it! ECONOMICS 101 I'm a big fan of maximizing some Economics 101 principles to boost my income...just like the above examples. I believe in a healthy balance of “gett... [read more]