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Marketing Tidbit: SPAM Prevention

January 7, 2009

With email serving as a large method for communicating with your customers, preventing SPAM from arriving becomes an overgrowing challenge.  The following Marketing Tidbits can help you alleviate the problem:

1) Remove any direct links to your email address from your website. 98% of the time, this method of making your email address available usually revolves around the ever so popular  MAILTO: tag which is largely recognized by the spam bots searching websites on a daily basis.

2) Use of a contact form with CAPTCHA. A large percentage of contact forms on websites these days, process the information submitted behind the scenes, ensuring that your email address is never exposed.  An example would be the Contact and Message Form as available through DJ Intelligence.  CAPTCHA is the method of asking the submitter to verify they are a human by copying the letters and numbers randomly displayed on screen.

3) Use of Image to display Email Address. If you feel that you MUST have your email address visible, typing it out on a graphic file such as Email Address for Robert Starkey.

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Google Opens “Friend Connect”

December 5, 2008

In an effort to move our websites into the new “Web 2.0″, Google’s Friend Connect was publicly made available as of yesterday (Thursday, Dec 4, 2008) which will allow a client to log-in to their Google, Yahoo, AIM, or OpenID user name and password from your website and access social data such as Friends Lists, Profile Information, Feed Messages, Reviews, Ratings and more.

For testing purposes, I have placed the Friend Connect on my Wedding Website at http://www.HavasuWeddingDJ.com – as well as http://www.OutsideTheBox.biz (lower left of page). Feel free to add yourself if you wish to play around with this application.

We’ve all seen “Guest Books” and “Graffiti Walls”, as well as even “Rating” applications – this takes all that to a whole new level.  While most of our websites probably will not be utilizing these tools, there are more to come as developers adapt to this new technology so I encourage us all to stay informed. Other advantages will come in to play by being able to pull the persons Name and other available information, and insert it right into the content of your website, once they do log-in.  Imagine:  A client visits your website, joins your site as a member/friend, then immediately they see that the message on screen in your sales copy addresses them by name — “Congratulations on your upcoming Wedding Julie” — and all they did was log in.

Facebooks has Friend Connect too, just to keep you ahead on this technology. While Facebooks has the “users and the momentum” as stated by TechCrunch contributing author Erick Schonfeld in his article, I believe personally that Google has the larger following, and with the ability to login once through one application and immediately be logged into the rest all at once, plus Google’s “Google Checkout” for some websites – it would not suprise me if you start to see Google pull ahead on this, as they were the first to develop it in the first place (just last to make it publicly available – Google’s was in Invitation Only Alpha Testing up until its Beta Release as spoken about in this article).

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Investing 30 hours of time in 2 hours of networking

November 18, 2008

Wedding Industry Professionals Association (WIPA)

Wedding Industry Professionals Association (WIPA)

Thirty hours of time, for two hours of networking probably seems out of proportion to the untrained eye. Not to my eyes.

It’s Tuesday, and I’m driving to the Fairmont Hotel in Santa Monica, CA to attend the second of two launch parties in Southern California, hosted by WIPA (Wedding Industry Professionals Association). Monday’s event was at the Sheraton, San Diego.

If you haven’t heard about WIPA, you should read my post from last week.

Here’s the thing. The main focus of my business is weddings. Wedding marketing, precisely. The notion of a true nationwide association is important to the industry, and important to my business.

For me, joining is a no-brainer. Sending in a check is easy. I want to kick the tires. Meet the leaders. Feel the tone of the organization. Hear where it’s headed.

In the world of Amazon.com and YouTube, there is nothing quite like shaking hands, looking people in the eye, and listening to what they say. I feel strongly about that, so I’ll be driving to Santa Monica, attending the gathering, and hanging out, afterward.

Driving back to Las Vegas, Wednesday, is important, too. Because Wednesday night will be the Awards and Board Installation for the Las Vegas Chapter of NACE. If one were to attend only one NACE meeting, the entire year, this would be the one.

Online social networking has its place. Being face-to-face is even more important. And I’m in this industry for the long haul. What about you?

I’ll report to you about WIPA, in the next couple of days.

Stay tuned!

Andy Ebon
The Wedding Marketing Blog

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Set your wedding marketing goals for 2009

November 13, 2008

Perhaps you have noticed. Halloween has passed and Christmas decorations are everywhere in sight. Thanksgiving barely registers as a bump-in-the-road anymore.

If Christmas is a scant 50 days away, can the new year be far behind?

Okay, now that I’ve successfully boosted your blood pressure, it’s time to take inventory on marketing. Please pull out your 2008 wedding marketing plan. You have a written wedding marketing plan, don’t you?

In either case, set aside some quiet time for planning. My definition of quiet time means no distractions. No phones and no extraneous people. What you need is your marketing materials from 2008, your financial information, sales data, and media kits for all the new marketing opportunities in 2009. A Sunday away from the office, with just you,  your laptop, business partner, and/or marketing mentor should do it.

Gee whiz… I really didn’t mean to scare you so badly.

Tell you what. Do three things, right now.

  1. Block a half-day or full day on your calendar for this planning session.
  2. Begin to gather and organize your materials for that session, giving yourself enough time to prepare.
  3. Obtain current media kits and rate information from any publications, websites, wedding shows, networking groups or other marketing options you should be considering.

I’ll get back to you on the rest.

Quote: Tomorow’s starting now – John Legend (quote inspired by Marcello Pedalino, MMP Entertainment)

Andy Ebon
The Wedding Marketing Blog

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Save time by scanning business cards to text

November 6, 2008

Card Scan

Card Scan

In a post from November 1st, I suggested that now would be a good time to update your contact files. One  easily neglected tasks is transferring business card information to your address book, contact management or database software.

There is a highly effective tool for accomplishing that work, quickly and effectively. It is Card Scan; a scanner-software combination that makes short work transferring information from a pocketful of business cards into your computer-based records.

I have an earlier version of Card Scan, and judging by recent reviews, the latest hardware and software are even more efficient. I’m going for the upgrade, and suggest you do, too. It’s one of those specific-use products (such as Dymo Labelwriters) that perform extremely well for what their designed to do.

Card Scan is available for both Mac and Windows operating systems.

Andy Ebon
The Wedding Marketing Blog

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Whatever is obviously outdated, needs fixing

November 4, 2008

out-dated-sign.jpgThe image of the sign in this post appears in the office of one of my doctors. It lives behind the glass, facing the hoards of patients, killing time in the waiting room.

In the last couple of years, I’ve spent way too much time in waiting rooms. I’ve read every magazine, worked on my laptop, and considered every possible piece of good or bad news that might face me when I actually get in to see the doctor.

The sign posts a change of insurance acceptance from May 15, 2007. HELLO! It’s now November 2008. Either remove the date or remove the sign.

The sign is a symbol of internal blindness that many small business owners suffer from. We don’t notice obvious evidence that the external faces of our businesses is covered with cobwebs.

  • Does your website boast?: Last updated 10/7/06
  • Do you have trouble opening documents sent to you, by email, because your software is more than two versions old?
  • Does your company logo look like it was designed in the late 1970′s?
  • When your crew shows up to deliver or set up, are they wearing Grateful Dead t-shirts, or polo shirts, sporting your company name?

Time flies, and we have a different threshold of awareness when it comes to ourselves, or our businesses. Designing and implementing a new logo is a big deal. Others tasks… not so much.

Get an outside opinion. A fresh set of eyes and ears. In a time when money is tight, you’ll be surprised how many actions you can take to bring matters up to date, without spending a king’s ransom.

Once you figure out what those tasks are, you actually have to perform them.

You can do it!

Andy Ebon
The Wedding Marketing Blog

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Wedding Marketing Maintenance: update my contact files

November 1, 2008

update-contacts-note.jpgCall it what you want: Rolodex, contact files, database, address book…

Whatever you call it, bring it current. Businesses move, people get promoted, job titles change, people get laid off, new businesses open, you collect business cards at networking events, membership in networking groups and association change, [your addition to this list goes here]

In our rapidly changing world, we tend to acquire new information and contacts, faster than we process them. If you plan to send holiday cards or just keep in touch, being up to date comes first.

There is no worse feeling than having the holiday cards arrive and, only then, discovering your contact information is way out of date.

Today is the 1st day of November. Make it a 3-week project, then you won’t drive yourself crazy, when you need to use the information.

Andy Ebon
The Wedding Marketing Blog

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Tara Murney It iss quite easy Being Green

October 31, 2008

kermit-the-frog-2.jpg

The buzz phrase, ‘Green Events,’ might already sound overused to some of us. Believe me, this is only the beginning.

You may not realize that brides, are beginning to take an significant interest in making their wedding eco-friendly, and that this often includes their choice of vendors. As one begins to learn more about becoming an eco-friendly business, you will understand that this orientation can be as good for business, as it is for the planet.

In this video podcast, produced at the Wedding MBA, Tara Murney (A Green Tie Affair), is interviewed by Brandon Mulnix (Modern Photographics & Western Michigan Wedding Association). Tara very succinctly defines the meaning of ‘Green Events,’ and goes into some detail about the range of options for business and clients make events more eco-friendly.

Andy Ebon
The Wedding Marketing Blog

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Don’t violate the ‘no surprise’ rule

October 28, 2008

grizzly-bear.jpgLast week, when I presented, “Marketing and Selling to the 21st Century Bride” to Las Vegas NACE, i emphasized the importance of relationships and communications as key factors in surviving and prospering during current economic downturns.

During the Q & A period we transgressed into the area of ‘vendor meals’ and other side issues.

Rather than rehash the discussion, there was one strikingly clear comment made to me, after the meeting, by Frank Gregory, CPCE. He said, Andy, “It’s not that a Catering Manager objects to providing meals for the appropriate vendors (as agreed to by the client). It’s that we when we are about to open a room to 250 guests, we don’t want to be surprise.

What the catering contact needs is communication, early in the week, to make certain that the client has included you in the head count, and listed you for seating. Then we can confirm it, and it’s a very minor item.”

The bottom line is: No Surprises

If you like be referred by venues, it’s important to make their life easy. You can do that by communicating clearly, and several days in advance.

Or, face their wrath!!

Andy Ebon
The Wedding Marketing Blog

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Marketing Tidbits: Website Chat

October 28, 2008

Hi there!   This month we’re going to be continuing our discussion on different ways to getting more sales, this time through making yourself more available to your customers in a more unique way – “Live Chat”.

How many times have you ever had a question and needed help? Maybe your internet was slow (like mine is) and you used it to communicate with your ISP, or your thinking about ordering flowers for your anniversary and you used their live representative to help answer questions…

What if you offered something your competition didn’t? You decided to take a gamble, make an investment and take Roberts’ advice to add a Live-Chat software to your website.  Overwhelmed? DON’T BE ! I have done all the research for you, found a company that would take my advice and expound upon it to meet and exceed the current expectations of those using my existing Chat Software which was in Beta Mode as an Outside The Box project, being tested by recognizable DJ names like Scott Faver, David Hanscom, Jay Smith and a few others.

I told you I did the research… I even worked out a deal for you! My friends at ChatStat Technologies have agreed to continue advancing their software – so here’s the scoop of what I scored for us:

... these are the add-ons they and all other chat services make their money on...
Feature Price per Month
Icon Editor included ($5 value)
Popup Control included ($5 value)
Logo & Conversation Window Control included ($5 value)
Remote Screen Access ADD ON – $20.00
Language Translation ADD ON – $20.00
Web Statistics included ($5 value)
Callback System with Skype included ($5 value)
Auto Chat Invitations included ($5 value)
Operator Seats (per operator) BASE PLAN $20.00
Department Manager included ($5 value)
Chat Transcript Preservation included ($10 value)
Multiple Website Support (per site) included ($10 value)
External Chat Link included ($5 value)
Page Thumbnails included ($5 value)

Only $20 per month… That’s a $75 Savings Per Month! Just because I worked out a special deal with Nick, the company’s owner and now good friend of mine, he has given me his personal word and guarantee that as a full-time company that values our business – they will continue working to improve the service based on our recommendations and feedback!  Their goal is one industry at a time, my goal is to make us the first industry they hit hard and really see if they’re up for the challenge!

Ready to signup? To get started simply click here and create your FREE 30 DAY TRIAL <— Must use this link to receive this offer * THIS IS NOT AN AFFILIATE DEAL, ONLY FOR TRACKING THIS PROMOTION, YOU HAVE MY WORD! * and see how easy it is to get started.

W A R N I N G : This is only for those serious about their business, who don’t mind being available to potential and current customers while sitting in front of their computer anyways.

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Upgraded tonight

* Logo & Conversation Window Control templates will now allow for the customization of searching for operator text, help text, question text required option, hide operator selection and hide department selections.

* ChatStat spell checking will be included allowing you to correct spelling errors as you type.

* IP blocking is now also added to the operator chat window to prevent malicious visitors from flooding your operators with chat requests.

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Upcoming (est. 90 days till release)

* MOBILE VERSION IN ROUTE
* MAC VERSION IN ROUTE
* widget and apple iphone specific clients in route
* Program GUI will be written in 16 languages for world-wide use

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